Make It Happen

Sydney based creative agency specialising in Brand, Demand, Digital, Print and Events.

[Make It Happen @MIHGlobal]

Are B2B events still worth the spend in 2026?

Absolutely - if you choose the right event for the job and know what you need it to achieve.

So, what actually makes an event worth the investment?

Read our latest blog: https://t.co/j2lLuKgGjQ

[Make It Happen @MIHGlobal]

NFP marketing often means reaching very different audiences with limited time and budget. Our latest article looks at 3 practical ways to strengthen your marketing, build trust and make more of an impact in 2026.

Read more: https://t.co/Nu2fVeBLbm

[Make It Happen @MIHGlobal]

GEO. AIO. AEO. WTH?

If you’re trying to get your head around citations, AI overviews, and LLM visibility, our latest blog post will get you up to speed.

https://t.co/FXfE3k4icD
#AISearch #GEO #SearchMarketing

[Make It Happen @MIHGlobal]

You don't need more data. You need a better story.

Numbers show what happened. Stories explain why it mattered.

Quotes, case notes and observations are evidence too. Paired with the right metrics, they reveal the full impact funders want to see.
https://t.co/GZV7SyJiu7

[Make It Happen @MIHGlobal]

Every time someone lands on your homepage, they are doing a quick gut check, asking themselves “can I trust this organisation?”
Ready for some practical ways to turn first impressions into lasting trust? Read the full article : https://t.co/RU89iVyoDq

[Make It Happen @MIHGlobal]

Think donor fatigue is the problem? Look deeper.
People aren't giving less because they don't care. They're giving less because they're tired of being asked instead of invited to belong.
What if your next campaign was an invitation? https://t.co/47rg6eZTvS

[Make It Happen @MIHGlobal]

Remember 2020? DEI statements were everywhere. But how many organisations followed through?
Four years later, many budgets have been cut, roles dissolved, and promises quietly shelved. Performative activism might win headlines, but it won't win trust: https://t.co/FC7QfM9uhu

[Make It Happen @MIHGlobal]

6 Need-to-Know Not-For-Profit Marketing Trends in 2026 : https://t.co/XSDqF2R5cd

[Make It Happen @MIHGlobal]

Research has proven time and again that DEI benefits your employee retention, job performance, and overall profits. Where does your business stand on inclusivity?
#EthicalMarketing #DEI https://t.co/g0OgFdAtKt

[Make It Happen @MIHGlobal]

Question for non profits: when was the last time you had a chat with your audience about your messaging?

The things that take a brainstorm and turn it into an effective messaging framework are research, validation, and testing.
https://t.co/tcX82sHoOC

[Make It Happen @MIHGlobal]

Every time you choose efficiency over originality, you teach your audience that you’re interchangeable.
The riskiest thing you can do in marketing right now is sound like everyone else. Marketers love shortcuts. But shortcuts come with a hidden cost:
https://t.co/6eQWpgyV0H

[Make It Happen @MIHGlobal]

Research shows companies with highly effective internal comms are 3.5x more likely to outperform peers. That kind of performance doesn’t come from glossy newsletters. It comes from clarity, connection, and trust.
Read the full blog: https://t.co/bmtT8kHueO

[Make It Happen @MIHGlobal]

Jumping into marketing without a clear strategy is a recipe for wasted time and money. We break down the right way to start marketing your small business here: https://t.co/kwLhR75mCZ

[Make It Happen @MIHGlobal]

We need to talk about risk. And no, we don’t just mean A/B testing, conversion rates and ROI. If you’re not also looking at brand reputation, competitive positioning and commercial viability, you’re missing out.
Read more: https://t.co/EJ3qiYuAkY

[Make It Happen @MIHGlobal]

You won a grant! Congratulations… Now what? We have 4 strategies to get the most bang for your buck on the blog, but if you read anything, read reason #4: https://t.co/4UJzwUMX2T

[Make It Happen @MIHGlobal]

Before you go full scorched earth, read this.

Not every brand problem requires starting from scratch. Before you invest in a full rebrand, take a step back and assess whether a refresh could achieve the same results with less disruption.
https://t.co/PI6b4EYSIL

[Make It Happen @MIHGlobal]

Content marketing is all about traffic and trust. If content is entertaining, engaging, and can hold your audience’s attention, does it matter if it was AI generated?
Well, yes. And also no.
https://t.co/D0hq8ACLfo

[Make It Happen @MIHGlobal]

AI IS WATCHING YOU(R IMAGE USE)
If you’ve ever thought, “Who’s going to notice if I use this photo?” The answer is now clear: AI will.
We break down what to watch out for on the blog: https://t.co/5bVWivWHJ5

[Make It Happen @MIHGlobal]

25 Years of Making It Happen
This year marks a huge milestone for us at Make It Happen — 25 years in business!
https://t.co/msYV1O3ekl
#MakeItHappen #25YearsStrong #FemaleLed #MarketingAgency #BrandExperience #SydneyAgency #MilestoneMoments

[Make It Happen @MIHGlobal]

Research has proven time and again that DEI benefits your employee retention, job performance, and overall profits. Where does your business stand on inclusivity?
#EthicalMarketing #DEI
https://t.co/zhyzvILPWA