🚨 iPhone 18 Pro pricing is official:
📱 iPhone 18 Pro: $1,199
📱 iPhone 18 Pro Max: $1,299
🛒 Pre-orders start Saturday
📦 Deliveries begin September 18.
That $100 gap between the Pro and Pro Max feels pretty reasonable this year.
Which one are you getting? 👀
Apple landed on the iPhone Duo name for the foldable iPhone and a $2,000 starting price, eating the additional memory costs. Storage capacities will reach 2 terabytes and roughly $3,000. It’ll ship in October, has support for the Apple Pencil and come in dark blue + white.
>be John Ternus
>2001
>26 years old
>nobody at Apple
>flown to a factory in Asia to check screws
>spec says 25 grooves
>supplier made 35
>no human being will ever see this
>lose your mind at them anyway
>win
>spend 25 years doing exactly that
>403 patents
>rip Intel out of every Mac
>build a phone 5.6mm thick
>watch the finance guys take over design
>watch every great designer quit
>watch Apple ship the same watch nine years straight
>watch $3499 ski goggles flop
>watch OpenAI walk off with 400 of your engineers
>September 1 2026
>they hand you the whole company
>kill Vision Pro 2 by lunch
>sue OpenAI by dinner
>mfw you inherit a $4 trillion machine and spend day one deleting your predecessor's legacy
>be John Ternus
>2001
>26 years old
>nobody at Apple
>flown to a factory in Asia to check screws
>spec says 25 grooves
>supplier made 35
>no human being will ever see this
>lose your mind at them anyway
>win
>spend 25 years doing exactly that
>403 patents
>rip Intel out of every Mac
>build a phone 5.6mm thick
>watch the finance guys take over design
>watch every great designer quit
>watch Apple ship the same watch nine years straight
>watch $3499 ski goggles flop
>watch OpenAI walk off with 400 of your engineers
>September 1 2026
>they hand you the whole company
>kill Vision Pro 2 by lunch
>sue OpenAI by dinner
>mfw you inherit a $4 trillion machine and spend day one deleting your predecessor's legacy
John Ternus just sent out his first memo as Apple's CEO. Read it in full:
Today, on my first day as CEO, I just wanted to send a quick note to thank everyone for the warm wishes. I also want to extend my deep appreciation to Tim for sharing so much of his knowledge and experience during this transition, and more importantly, for everything he contributed to Apple over the years. We’re so lucky to have had a CEO who led with his values and with such decency and humanity. We are all better for it, and I’m so grateful he’ll be our executive chairman.
I’m honored to be stepping into this role at what is truly the greatest company in the world, and I am so excited about everything we have in store. We have a huge launch next week that’s going to be phenomenal. Thanks for everything you’ve all done to make it possible.
I’m just as excited about what lies beyond that, including the incredible products already in the works and the ones we haven’t even imagined yet that we’ll dream up and create together. There’s no team in the world I’d rather build the future with.
More to come. In the meantime, thanks for your excellent work!
John