Why is $SYK partnering with Shane Lowry?
The answer isn't joint replacement—it's caregivers.
Spoke to Lowry and Stryker's Joint Replacement president Katherine Truppi about aging demographics, the 'sandwich generation' and much more
https://t.co/FhRRbTXuO4
The KPMG Women's PGA Championship is playing for a record $13 million purse. But the sport's most important growth metrics are increasingly found elsewhere— TV audiences and sponsor interest and rising fandom
https://t.co/EDeZVf0Mvc
Pleated golf pants are cool again. Their sales resurgence says more about where the game’s style is headed than it does about the cyclical nature of fashion.
https://t.co/nPwYeUPz77
Why playing Riviera matters for women's golf.
Better stages, bigger purses, burgeoning corporate interest and rising participation are all converging at the right time.
https://t.co/1JqlxCaIsR
TGL bet on technology.
LIV bet on eye-popping purses.
Blitz Golf is betting on brevity.
The Australian-born league's three-hour, winner-take-all format is headed to England this month with plans to enter the U.S. next year.
https://t.co/3KOWoROfGl
$TMUS is becoming the USGA’s official 5G partner in a multiyear deal that goes far beyond sponsorship signage. The partnership will bring mobile Rules Review, network slicing and expanded operational connectivity to the U.S. Open and U.S. Women’s Open
https://t.co/JzBGcLgA3F
Will jari become the next sake? CJ Foods thinks it’s possible. Using its PGA Tour stop in Dallas as a testing ground for K-food is par for the course, but this week they debuted jari, a premium Korean spirits brand.
https://t.co/9TD5HwB5Jx
Caught up with Gabby Golf Girl whose 1v1 “Random Golfer” series is blowing up YouTube Golf.
Think Beat Bobby Flay meets the UK's @FirstDates vibes blending real stakes with can't script it chemistry.
https://t.co/w8cc7gH5Nj
YouYou can follow a marquee group all day at a golf tournament—and still miss most of the action. That’s the sport’s biggest spectator problem. But at major events like the PGA Championship, 5G—paired with smarter apps—is starting to close that gap.
https://t.co/bpJpHDXgG1
“I want to know which of my work actually has a soul.”
My father just turned 80—and he’s still asking the hardest questions about art, life, and legacy.
This interview my Musee to mark the occasion runs deep https://t.co/PKLHj6TgNz
Will “Watch on Sunday, book on Monday” become the new “Stay and Play”? Myrtle Beach Classic isn’t just a PGA Tour stop—it’s designed to turn viewers into visitors. https://t.co/AafWtcCmuB
YouTube golf isn’t just content anymore—it’s becoming a pathway to the PGA Tour.
Ryan Ruffels is the latest proof point.
Story on how the creator economy is reshaping pro golf . 👇
https://t.co/zXpEQn79iB . .
Early NHL playoff exits don’t just end seasons—they start “golf season.”
Players head to the course. Resorts are cashing in.
My latest ⛳️⬇️
https://t.co/vWpvLXbvbC
From Augusta to Hilton Head, the PGA Tour shifts gears.
At Harbour Town, power takes a back seat — precision, conditions and course knowledge decide who slips on the plaid. *Scottie had back-to-back runner-up finishes in golf's Spring Sports Coat Swing
https://t.co/iaV44fNWIR
While most t sports events have upped the ante on advert inundation—more screens, more integrations, more eye grabs. The Masters, when onsite, flips that script entirely
https://t.co/cYsvdW4umN
At the Masters, branding is nearly invisible—but beyond the gates, an off-course economy built on relationships and access is reshaping how companies like @WheelsUp use golf’s most exclusive week to draw customers deeper into their orbit. ⛳️ https://t.co/N4zajlhB4k
Brian Rolapp's vision for the future of the PGA Tour calls for a two-tracks with promotion and relegation, more tourneys in bigger markets, a redesigned postseason and more. Inside the plan to rewire pro golf. https://t.co/n3g1741Xqn