Mike O'Malley

Mike writes paranormal-comedy-mysteries @MOMalleyAuthor. He has consulted country radio stations for 30+ years as co-founder of Albright & O'Malley & Brenner.

[Mike O'Malley @MikeOMalley]

Consultant's Corner: Mike O'Malley, Albright & O'Malley & Brenner https://t.co/AGuOqIsU3j

Thanks, Jeff Lynn and Barrett Media for the conversation about leveraging your radio skills.

[Mike O'Malley @MikeOMalley]

@TeamYouTube - pls DM me

[Mike O'Malley @MikeOMalley]

Here's a great example of "being in the moment" and taking advantage. From Lamar Advertising. https://t.co/eBQEtPks3y

[Mike O'Malley @MikeOMalley]

Another way for radio PDs to use AI. Thanks for sharing this Inside Radio and Country Insider. https://t.co/z8aSYGOZmk

[Mike O'Malley @MikeOMalley]

Thanks to https://t.co/zufvwsoS6L for sharing A&O&B's thoughts on charity as a marketing strategy. If you missed it, catch it here https://t.co/g6QD17IKJR (BTW - the answer is yes and no).

[Mike O'Malley @MikeOMalley]

Thanks to Inside Radio for publishing my piece on radio takeaways from one of the greatest podcast series to date. https://t.co/D8cHOTuM9v It's also here at Country Insider. https://t.co/EqjvQ7rI9p

[Mike O'Malley @MikeOMalley]

@thatroblennon Wow! What a great thread, Rob. Lots here that will add value to our QRTs.

[Mike O'Malley @MikeOMalley]

@momalleyauthor Instead of thinking of marketing as a “chore,” see it as another opportunity to be creative. This makes the process far more interesting–even fun. That’s the approach I took in designing my newsletter https://t.co/iCsjISLHhl

[Mike O'Malley @MikeOMalley]

BTW, this approach works in everything from writing, to evaluating employee performance, to that restaurant meal that was disappointing.

[Mike O'Malley @MikeOMalley]

@momalleyauthor Love this from fiction writer @susansslater “If I can’t give the book a 4 or 5 rating, I meet with that author and discuss the reasons...and offer suggestions that hopefully are helpful.” This takes work, so appreciate the time (and courage) it takes to give it.

[Mike O'Malley @MikeOMalley]

@momalleyauthor When you're traveling and ready to write but realize you left your laptop home, it's time for an emergency Walmart run for a wireless keyboard and cellphone holder. Plenty of keyboards to pick from. Cellphone holders? Not so much.

[Mike O'Malley @MikeOMalley]

Thanks Inside Radio for sharing this. Mike O’Malley On A Marketing ‘PhD’ (Pays Huge Dividends). https://t.co/KDVnygDIgQ via @insideradio

[Mike O'Malley @MikeOMalley]

I’m a believer in the power of station databases but mixing in “no strings attached” events will increase the size of your audience. Next time you monetize or request opt-in data, you’ll be asking for it from a much larger group. More: https://t.co/VnOJ3hWt6U

[Mike O'Malley @MikeOMalley]

“Radio broadcasting is an emotional art form. If you don’t feel that emotion in the hallways of your operation, you’ve entered a radio station that is dying.” Love this observation, Dick. Great question to ask as we think about our stations today: “How will I create a spark?”

[Dick Taylor @DickTaylor]

Culture always changes in the hallways before it changes out the speakers. https://t.co/RrZBF57fXm @njbroadcasters @NJBroadcaster @InfiniteDial @KyBroadcasters @RadioAdvBureau @RadioBizNow @theradiostuff @RadioTodayUS @radiopoop @Radio_Online @RadioInTheUK @Radio_Ink @RadioIntel

[Mike O'Malley @MikeOMalley]

@DickTaylor @njbroadcasters @NJBroadcaster @InfiniteDial @KyBroadcasters @RadioAdvBureau @RadioBizNow @theradiostuff @RadioTodayUS @radiopoop @Radio_Online @RadioInTheUK @Radio_Ink @RadioIntel “Radio broadcasting is an emotional art form. If you don’t feel that emotion in the hallways of your operation, you’ve entered a radio station that is dying.” Love this observation, Dick. Great question to ask as we think about our stations today: “How will I create a spark?”

[Mike O'Malley @MikeOMalley]

From yesterday morning's A&O&B pre-CRS event: @CharlySalvatore: The three C’s of TikTok: Community, Content, Consistency. You must be consistent with content to get through the wall #AOBCRS2020 @BeckyBrenner @kennyjayradio

[Mike O'Malley @MikeOMalley]

Great news from CRS 2022 yesterday: A&O&B's @BeckyBrenner was announced as an inductee into the Country Radio Hall of Fame Class of 2022! Congratulations Becky!! @kennyjayradio @aandoandb

[Mike O'Malley @MikeOMalley]

Incredibly deserved! A&O&B's @BeckyBrenner announced this afternoon as an inductee into the Country Radio Hall of Fame Class of 2022! Congratulations Becky!!

[Mike O'Malley @MikeOMalley]

For successful sponsor integration pitches: Keep to 3-4 sentences demonstrating you’ve done your research and are worth consideration. Pick “shiny object” that matches client persona. Goal: 30 mins with one who'll advocate your idea and push it up the decision-making chain

[Mike O'Malley @MikeOMalley]

Almost "go time!" See you soon!