Bernie Hogya

Art Director/Creative Director behind the iconic Milk Mustache Campaign.

[Bernie Hogya @MilkAdMan]

#CarrieUnderwood arrived on set looking a little tired and disheveled. After hair, makeup and wardrobe, she stepped out looking like this. Photographer #JamesWhite: “Wow!” Carrie: “Yeah . . . I clean up real good.” #MilkMustacheMonday #MilkMustache #GotMilk

[Bernie Hogya @MilkAdMan]

You’re Annie Leibovitz and you just got the assignment: Shoot a 15-year-old kid from a hit TV show to promote milk’s 9 essential nutrients that active bodies need. And go. #FrankieMuniz #MalcolmInTheMiddle #AnnieLeibovitz #MilkMustacheMonday #MilkMustache #GotMilk

[Bernie Hogya @MilkAdMan]

“Puns are the highest form of literature.”
― Alfred Hitchcock

#FantasticFour #MilkMustacheMonday #MilkMustache #GotMilk

[Bernie Hogya @MilkAdMan]

One of my favorite details in this Clint Black Milk Mustache ad: the way his milk mustache echoed the curve of his hat brim.
#ClintBlack #AnnieLeibovitz #MilkMustacheMonday #MilkMustache #GotMilk

[Bernie Hogya @MilkAdMan]

For the Australian Outback theme, #SachaWaldman buried the Survivor 2 finalists up to their necks in the desert. We photographed a scorpion, too. But that was too much for our milk clients. Although I hear they can be milked. Got venom? #MilkMustacheMonday #MilkMustache #GotMilk

[Bernie Hogya @MilkAdMan]

When this #MilkMustache ad featuring #GiseleBundchen appeared in the Sports Illustrated Swimsuit Issue, I thought it was one of the magazine's best swimsuit photos. Technically, she wasn't wearing a swimsuit. #MilkMustacheMonday #AnnieLeibovitz #GotMilk

[Bernie Hogya @MilkAdMan]

I must admit, there wasn't a lot of pressure when #AnnieLeibovitz shot #SteveBurns on his famous chair for a milk ad. Although... I seem to remember Steve insisting there be no brown M&Ms in the backstage dressing room. #MilkMustacheMonday #BluesClues #MilkMustache #GotMilk

[Bernie Hogya @MilkAdMan]

For #BritneySpears’ first #MilkMustache ad, #AnnieLeibovitz wondered why we were keeping it so innocent? The answer: kids, parents, and a client sponsored her tour. Coming soon: the boa constrictor and Madonna kiss.
#MilkMustacheMonday #GotMilk

[Bernie Hogya @MilkAdMan]

Thomas Jefferson predicted chocolate would overtake tea and coffee in America. The colonists called it "drinking chocolate"—ground cacao mixed with milk and spices. This Independence Day, celebrate America's 250th with a bobstick. Huzzah!
#MilkMustacheMonday #America250 #GotMilk

[Bernie Hogya @MilkAdMan]

#MilkMustacheMonday salutes the FIFA World Cup 2026 with this great Annie Leibovitz portrait of #FreddyAdu, who signed with D.C. United at just 14 years old. Images like this jumped off magazine pages back then. Sometimes doing a bicycle kick. #MilkMustache #GotMilk

[Bernie Hogya @MilkAdMan]

Annie: “They’re perfect. Let’s shoot them just like this.”

Me: “Ashley’s wearing an Andy Warhol Velvet Underground T-shirt. We’ll need permission.”

Annie: “No problem. I’ll call Lou.”

#MilkMustacheMonday #MaryKateOlsen #AshleyOlsen #AnnieLeibovitz #MilkMustache #GotMilk

[Bernie Hogya @MilkAdMan]

Taylor Swift’s country throwback, “I Knew It, I Knew You,” is breaking records. But who knew how far she’d go when she wore a milk mustache for photographer Mark Seliger way back when?
#MilkMustacheMonday #TaylorSwift #MarkSeliger #MilkMustache #GotMilk

[Bernie Hogya @MilkAdMan]

Cheers! "Milk Mustache: The stars. The stories. The staches." coming from Schiffer Books on September 28, 2026. #milkmustachemonday #worldmilkday #milkmustache #gotmilk

[Bernie Hogya @MilkAdMan]

In 1998, milk clients wanted food in the #MilkMustache ads. #AnnieLeibovitz handled it by pushing the spaghetti so far off the edge it practically needed its own ZIP code. Because nothing says “summer by the pool” like pasta and milk. #milkmustachemonday #melaniegriffith #gotmilk

[Bernie Hogya @MilkAdMan]

It's-a him... Mario! #milkmustachemonday #mariobros #milkmustache #gotmilk

[Bernie Hogya @MilkAdMan]

Pretty sure Hilary Duff didn���t see herself landing Time100 two decades after Lizzie McGuire, but here we are. Plenty of Milk alumni got bigger with time, like Taylor Swift, Beyoncé, and Dwayne Johnson. #milkmustachemonday #hilaryduff #davidlachapelle #milkmustache #gotmilk

[Bernie Hogya @MilkAdMan]

If you walked out that motel room door, you wouldn’t find yourself in a podunk parking lot, but on a Manhattan photo studio set dreamed up for Sheryl Crow by photographer David LaChapelle. Pure Milk Magic. #milkmustachemonday #sherylcrow #davidlachapelle #milkmustache #gotmilk

[Bernie Hogya @MilkAdMan]

Not everyone wanted a milk mustache. Nike said yes, Tiger said no. Ringo wanted $1M. We let it be. Sharon Osbourne canceled Ozzie on us with two words: “Sue me.” But David Beckham? He was in. #milkmustachemonday #davidbeckham #annieleibovitz #milkmustache #gotmilk

[Bernie Hogya @MilkAdMan]

I asked photographer James White to shoot Serena Williams at the top of her game. He delivered. The tennis net as a royal robe? Not my idea. When you hire the best you get something better than you imagined. #milkmustachemonday #serenawilliams #jameswhite #milkmustache #gotmilk

[Bernie Hogya @MilkAdMan]

Drink up. #milkmustachemonday #kimcattrall #stevenklein #milkmustache #gotmilk