“If it works, it’s not a story,” @ChantalHbert on pitching to the media. “The reach for a story has to be beyond a brand” citing press releases which “say nothing” is “like fishing in an empty ocean.” Excellent media panel @CPRSNational conference. @AtIssueCBC
“A machine cannot ask itself the question ‘is it important’ but the journalist does that all the time” @fdaudens on AI and media relations @CPRSNational conference media panel. We need ongoing trusting relationships with the media. #PublicRelations