Mark Johnson

CEO & CMO Loyalty360 - Loyalty360 is the association for customer loyalty.

[Mark Johnson @MJohnsonLoyalty]

Join me on July 8 as I share key findings from Loyalty360's 2026 State of Customer Loyalty Report. We'll explore what brand marketers are investing in, what's changing, and what it means for loyalty leaders.

Register: https://t.co/bhlwURpEsN

[Mark Johnson @MJohnsonLoyalty]

Missed our Brand Member Roundtable? We're hosting an additional session to share key findings from the 2026 State of Customer Loyalty Report.

Join us as we discuss AI, evolving reward preferences, and what's next for loyalty programs

June 29 | 1 PM ET: For Brand Members Only

[Mark Johnson @MJohnsonLoyalty]

Reminder: Loyalty360’s 2026 State of Customer Loyalty Survey closes Monday, June 22.

Your insights help shape industry benchmarks, identify emerging trends, and inform the conversations driving customer loyalty forward. Take the survey: https://t.co/nhK7nhXVsH

#Loyalty #CX

[Mark Johnson @MJohnsonLoyalty]

Looking forward to discussing key findings from Loyalty360's 2026 State of Customer Loyalty Report with our Brand Members on June 24 at 1 PM ET.

We'll explore trends in loyalty strategy, rewards, AI, customer data, measurement, and more.

Exclusive to Loyalty360 Brand Members.

[Mark Johnson @MJohnsonLoyalty]

What drives customer loyalty in 2026?

New research from Kobie explores the growing importance of trust, personalization, value, and emotional connection in building lasting customer relationships.

Read the insights: https://t.co/5hV3E2cdFz

#CustomerLoyalty #CX #Personalization

[Mark Johnson @MJohnsonLoyalty]

Customer expectations are evolving. Brand members, join our June 12 Loyalty360 Junior Roundtable to discuss personalization, preference management, segmentation, and engagement strategies with fellow brand-side loyalty professionals.

#CX #CustomerLoyalty

[Mark Johnson @MJohnsonLoyalty]

How can brands create loyalty when customers are more focused than ever on value?

Join us tomorrow at 12 PM ET as Engage People shares insights on delivering real-time rewards, instant savings, and experiences that influence purchase decisions.

For Loyalty360 Brand Members.
#CX

[Mark Johnson @MJohnsonLoyalty]

Enjoyed speaking with Michael Shudwin of Wyndham Hotels & Resorts about how Wyndham Rewards is using partnerships, personalization, and AI to build deeper customer relationships beyond the hotel stay. 🔗https://t.co/EPaGUNnJ30

#CustomerLoyalty #CX #Hospitality #BrandLoyalty

[Mark Johnson @MJohnsonLoyalty]

The Loyalty360 Awards virtual sessions continue today at 12 PM EST with Employee Engagement & Impact!

Hear from Weigel’s, Bank of America, Boehringer Ingelheim, PetSmart & PNC on building loyalty from the inside out.

Join live: https://t.co/ZAsWC3iqMx

[Mark Johnson @MJohnsonLoyalty]

The Loyalty360 Virtual Awards begin tomorrow.

See the real strategies, results, and decisions driving today’s top loyalty programs.
If you’re not attending, you’re already behind.

Secure your spot now: https://t.co/ZAsWC3iqMx

#Loyalty360Awards #LoyaltyExpo #CustomerLoyalty

[Mark Johnson @MJohnsonLoyalty]

Customer loyalty is evolving fast—don’t fall behind.

Take the 2026 State of Customer Loyalty Survey to benchmark your strategy and get a free copy of the report this spring. (Brand/marketers only)

Start here: https://t.co/WWVvM3aAYM

#CustomerLoyalty #CX

[Mark Johnson @MJohnsonLoyalty]

Congrats to the 2026 Loyalty360 Awards finalists in Co-Brand/Private-Label Credit Card Offerings!

MGM Resorts | Frontier Airlines | WestJet | Amtrak | Choice Hotels

See them at the Loyalty Expo, May 12–14 in Orlando, Florida. https://t.co/ZubLqi8Lq4

#LoyaltyExpo #CX

[Mark Johnson @MJohnsonLoyalty]

Now live: Advance Auto Parts

Loyalty, simplified—clear benefits, flexible rewards, and less friction at checkout.
A practical approach built around real customer needs.

Read the story: https://t.co/7cnMnqLAWX

#LoyaltyPrograms #CustomerExperience

[Mark Johnson @MJohnsonLoyalty]

Coming soon: Advance Auto Parts

How do you build loyalty in a category driven by urgency?
A look at how they’re simplifying rewards and focusing on real customer value.

Stay tuned.

#CustomerLoyalty #CX

[Mark Johnson @MJohnsonLoyalty]

What if actuarial thinking could transform your loyalty strategy?

📅 Monday, 3/30 | 1PM
Join Loyalty360 + Willis Towers Watson to explore how data, forecasting, and finance alignment can elevate program performance. For brand members only.

#CustomerLoyalty #DataStrategy

[Mark Johnson @MJohnsonLoyalty]

What’s working in customer loyalty—and what’s not?

Take part in Loyalty360’s 2026 State of Customer Loyalty Survey and get early insights + a complimentary report.

📅 Closes April 10
🔗 https://t.co/bRV46QjHNc

#LoyaltyPrograms #CX

[Mark Johnson @MJohnsonLoyalty]

Most loyalty programs get more complex over time.
Tide Services went the opposite direction.

Simpler structure → easier engagement → better results.

Now live: https://t.co/mQMEdIhLiT

#LoyaltyPrograms #CX

[Mark Johnson @MJohnsonLoyalty]

Welcome Kashkick (by Besitos) to the 2026 Loyalty Expo! 🎉

Blending entertainment, rewards, and real earning opportunities, they’re redefining customer engagement.

See them in Orlando, May 12–14. 🔗https://t.co/VWigUTViqh

#LoyaltyExpo #CX #Rewards

[Mark Johnson @MJohnsonLoyalty]

Welcome Phaedon, an official sponsor of the 2026 Loyalty Expo in Orlando!

Join us May 12–14 as loyalty leaders come together to share ideas and strategies shaping the future of customer engagement. https://t.co/8uQ336FtzK

#LoyaltyExpo #CX

[Mark Johnson @MJohnsonLoyalty]

Need the right technology or partner to elevate your loyalty program?

The Loyalty360 Supplier Marketplace connects brands with leading providers across loyalty, customer engagement, and CX.

Start exploring:
https://t.co/FT64inhIe9

#CustomerLoyalty #MarTech