Kate Gupton

[Kate Gupton @MKGupton]

I'm an admin assistant at an NPO and this book is changing the way I'm evaluating and thinking about our social media.

[Maddie Brister @MGBrister1]

I am excited to have a better understanding of the ways that this book will guide the PAD team that we have developed as a class to creating a complete social media strategy plan for our organization! Class, are you growing from this? #psc511b   #Audience

[Kate Gupton @MKGupton]

If your audience is loyal and long lasting they will always find you on the next social media cite.

[JASMINE BOOTH @Bloomboo2025]

Building loyal audiences is the secret to marketing success in the digital age."

#psc511b   #Audience

[Kate Gupton @MKGupton]

Social media can be an inward-facing tool too. The book uses the example of podcasts as in- field training for employees. My NPO uses our outward youtube as our archive for dances we need to remember as well. #psc511b   #Audience

[Kate Gupton @MKGupton]

Embrace change, Marketing will always be shifting. You have to adapt constantly and be ok with permanent change. #psc511b   #Audience

[Kate Gupton @MKGupton]

And influencers can make a post as an in-kind donation. Amplifiers are so important.

[Nathan Crabtree @NWCrabtree]

Paid media costs money! Nonprofits can leverage Owned and Earned media to nurture and grow their #Audience #psc511b

[Kate Gupton @MKGupton]

Campaign Conversion Value (CCV) is important to understand when and how much to offer your audience a special offer. My NPO used this to evaluate is we should give Instagram followers 5$ off a t-shirt #psc511b   #Audience

[Kate Gupton @MKGupton]

Size, engagement and value must work together to grow and maintain an audience. #psc511b   #Audience

[Kate Gupton @MKGupton]

My NPO struggles with this too. Followers are not everything the new "view insights" feature on Instagram helps us see who is seeking our post.

[Maddie Brister @MGBrister1]

According to the book “Audience” by Jeffery K. Rohrs (@jkrohrs), does the class have any suggestions on ways that nonprofits can test, measure and assess the outcomes of the strategies put in place? How do you think an agency should go about achieving this? #psc511b   #Audience

[Kate Gupton @MKGupton]

"The mere act of creating owned media does not mean there will be an audience for it"- Pg.62 Love this reminder that we have to make content AND build audience #psc511b   #Audience

[Kate Gupton @MKGupton]

You have to build that audience over multiple platforms and in different ways

[JASMINE BOOTH @Bloomboo2025]

Building loyal audiences is the secret to marketing success in the digital age."

#psc511b   #Audience

[Kate Gupton @MKGupton]

@caseygiovinco7 I noticed how positive all there post were everywhere. Even after the election, the slogan was don't stop fighting.

[Kate Gupton @MKGupton]

@SheLoves_THEE Heartfelt stories make people engaged and WANT to help out.

[Kate Gupton @MKGupton]

@SheLoves_THEE engaging and colorful graphics across all platforms!

[Kate Gupton @MKGupton]

@Mxceda a wide range of influencers too! Politicians, celebs, journalist

[Kate Gupton @MKGupton]

@caseygiovinco7 Such a strategic move on there part- it gives them so much more freedom in how they operate

[Kate Gupton @MKGupton]

Planner Parenthood:
3. strategic ad placement on a range of media (Fox to Teen Vogue). 4. use of celebrity stories/endorsements 5. Use of emotional personal testimony #psc511b #Stratagy

[Kate Gupton @MKGupton]

Planned Parenthood: 1. Setting up the Planned Parenthood Action Fund, a 501(c)(4) allows for more political rhetoric- lobbying for the organization while staying compliant with laws. 2.PP uses Instagram accounts for national, regional , and local branches #psc511b #stratagy

[Kate Gupton @MKGupton]

Planned Parenthood:
1. Setting up the Planned Parenthood Action Fund, a 501(c)(4) allows for more political rhetoric- lobbying for the organization while staying compliant with laws.
2.PP uses Instagram accounts for national, regional , and local branches

[Kate Gupton @MKGupton]

https://t.co/hmP2eHvjfl

#psc511b   #Brand