Lauren Rogers MKTG

This is my account for my Marketing Principles class at Western Michigan University

[Lauren Rogers MKTG @MktgRogers]

@EaazErik @scottcowley I very much agree with you on this not a lot of tv ads were effective this year as tv is quite passed over now, where some one can record a tv show then skip over the ads. #wmu2500 #icmktg

[Lauren Rogers MKTG @MktgRogers]

@scottcowley I noticed how important social media marketing can be to younger adults, this was the biggest year for gen-z and millennial voters. why? because of how much social media content was produced to get this result. It worked so many younger voters voted. #wmu2500 #icmktg

[Lauren Rogers MKTG @MktgRogers]

@MattBright444 @Capitaldemarca @coke @pepsi This was such a good ad, I remember thinking how ruthless coke was and it worked because it was such a unique response! #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@Capitaldemarca In PR class we talked about Dove's Real Women campaign & how amazing the message is. It's flexible to a wide variety of women everywhere, artistic value, original one of the first brands to do this. Elaborative as simple to using skill to their advantage. #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@alanaMKTG315 @LaurelAynne The Reese campaign helped my roommates and I buy candy bowl for our living room and buy candy, just because we wanted to be in the Halloween spirit! I think it works amazing! #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@PatrickPyett @LaurelAynne I mentioned this in my reply as well! This is such a fun unique way to help increase candy sales as people will still want to trick or treat. Not nearly to level of before covid but the kids deserve a spooky candy filled Halloween. #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@LaurelAynne (2) On Pinterest a popular trend that could help save halloween is covid-safe trick or treating! A candy slide(pvc pipe) and starting at an earlier hour so that there is more time and not as many people around! These are great tatics that can help save the day!#WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@AlexaKaye3 (1) A trend that has popped up is covid safety, because a lot of consumers are prioritizing where they are shopping based on what the stores are taking precautions due to covid-19. Has this affected where you shop? #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@DariusGlocar @Cecily_Taylor_ @AlexaKaye3 @tiktok_us Very true, I've been seeing a lot more sponsored post on my for you page on Tiktok and it would be tiktokers with a larger viewership, so it makes a lot of sense! #WMU2500
#ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@Cecily_Taylor_ @JennLStevens This is a really famous storyteller having a world and land after him, its amazing the empire he started after a couple of story's that he wrote #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@JennLStevens I first thought of Ted Mosby from HIMYM as he tells his kids the story of how he met their mother, i'm not sure if this counts as a brand storytelling but the whole show promotes idea of story telling. Their characters promote brands such as Red bull on the show #ICMKTG #WMU2500

[Lauren Rogers MKTG @MktgRogers]

@Cecily_Taylor_ @Capitaldemarca @westelm this is something that helps people find brands as if one brand has a pretty cohesive feed (like @KJP ) one of my favorite accounts to visually visit. #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@Capitaldemarca My 1st thought of branding & instagram, goes directly towards influencers. Popular people getting paid to promote products, works really well on insta I've fallen trap to it many times. A lot of influencers have a filter for their pictures that gravitate the eye#wmu2500 #icmktg

[Lauren Rogers MKTG @MktgRogers]

@Cecily_Taylor_ @CopywriterBob I agree, company's values should align with what the company is doing, a good example of that is Starbucks when they shut down to educate their employees about racial-biased education, it shows what kind of company they actually are! #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@CopywriterBob A great cause marketing brand is Dove, their 'campaign for real beauty' showing women in all different shapes and sizes. Going against the all the negative opinions put on women in the ad world. #WMU2500 #ICMKTG https://t.co/f4KfsjcRhC

[Lauren Rogers MKTG @MktgRogers]

@Andrew71161544 @AlexKrallman This is a great idea I would really like if my Facebook Campus page posted jobs, and fun opportunities to do, if I am just bored on FB this would be a great way to try and do something new! #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@AlexKrallman A good way to keep student connected using Facebook campus, could be doing live streams. Having students hear from other students and faculty to keep everyone connected. Fb is good at fb groups are a great way to keep students with similar interests to connected #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@Cecily_Taylor_ @LaurelAynne I very much agree, when I think of my laptop I never use it for the same applications as on my phone, but one stress reliever that is a lot easier on a laptop is online shopping which is a good stress reliever for myself. #WMU2500 #ICMKTG

[Lauren Rogers MKTG @MktgRogers]

@LaurelAynne I agree with a lot of other response that a laptop typically goes hand in hand with stress. We associate it with work, school and stress. Where our phones take it off of our minds with mediation apps social media and many distractions to take our minds off stress #ICMKTG #WMU2500

[Lauren Rogers MKTG @MktgRogers]

@CrisSmithMTG @AlexaKaye3 I went there some time in April and I remember thinking how cool that place was! I heard of it because of a FB post, social media really does help businesses and influence others to go check places out which is really cool! #WMU2500 #ICMKTG