Mobext US

Thought leaders in marketing, mobile-first; a division of Havas Media

[Mobext US @Mobext_US]

Marketing is about influencing behaviors. Environmental conditions help us get there. -Marcus Collins, Doner Advertising #SMWNYC

[Mobext US @Mobext_US]

Because authenticity is so critical to influencer marketing, micro-influencers can be more impactful than mega-influencers. Micro-influencers are the future. -Dave Karraker, Campari #MMS18

[Mobext US @Mobext_US]

The smart influencer program checklist: authenticity, advocacy, affinity and awareness #MMS18

[Mobext US @Mobext_US]

Make meaningful experiences by understanding the customer experience and working backwards i.e. push for dynamic ads and sequential messaging vs. constantly reaching your audience with the same message - Michael Mangione, BOSE #MMS18

[Mobext US @Mobext_US]

The future of programmatic is about moving beyond digital. -Sarah Warner, GroupM #MMS18

[Mobext US @Mobext_US]

Sending an IO is cheaper than programmatic guaranteed. How can we prove the value of tech fees? Audience guaranteed may be the future. #MMS18

[Mobext US @Mobext_US]

The programmatic space has evolved to the point where it should no longer be considered just an investment channel, the same way mobile should no longer be perceived as just a distribution channel. #MMS18

[Mobext US @Mobext_US]

The topic of programmatic buying requires education: it shouldn’t be used to cut costs and increase efficiency, rather it should be used to make marketing dollars work harder. #MMS18

[Mobext US @Mobext_US]

We’re here at the Modern Marketing Summit to discuss the importance and application of mobile data - from an advertising and marketing perspective with @kochavamobile Join us!

[karen pattani @pintada]

Location is a key differentiator, both historic and real time is helpful in developing omnichannel plans and personalization. @Mobext_US #MMSNY18

[karen pattani @pintada]

Mobile is more than a distribution channel - it's how best to leverage the data to redefine your audiences to reduce fragmentation - Lauren McAndrews @Mobext_US #MMSNY18

[Jun Group @JunGroup]

Thank you Lauren McAndrews and @shenan for sitting down with us for two illuminating fireside chats about all things mobile Mobext (Havas Group) and Wavemaker 2018 is going to be a huge year for our industry with inspiring leaders charting a new direction! https://t.co/4OOJ2MVke6

[Mobext US @Mobext_US]

Content designed for each channel - starting with mobile - is imperative. One size fits all doesn't exist anymore. But that has made brands more creative. #FCSbreakfast

[Mobext US @Mobext_US]

Consumer mindset matters, as it pertains to brand recall and receptivity. Mobile can assist in determining that context. #FCSbreakfast

[Mobext US @Mobext_US]

We’re thrilled to be a part of the @HavasMediaUSA family, winning Media Post Agency of the Year! #BetterTogether https://t.co/FxbHWarLgv

[Mobext US @Mobext_US]

Brands need to balance measurement with creativity. Hence the need for voice, AI, AR and VR. #AWNewYork

[Mobext US @Mobext_US]

@SamsungMobile believes the future of virtual reality is B2B2C. #AWNewYork

[Mobext US @Mobext_US]

The power of virtual reality is the emotional connection to a brand. Depth versus scale. #AWNewYork

[Mobext US @Mobext_US]

Virtual reality is 2x more engaging than 2D. Brands need this engagement to stand out. @SamsungMobile #AWNewYork

[Mobext US @Mobext_US]

Brands spend time thinking about their visual strategy, but not their sonic strategy. According to @pandoramusic #AWNewYork