I literally had this conversation with two brands this week. Agencies respond with:
- “wholesalers do this because there is more profit in your brand than what they are buying for. Own your own profit”
- “do you want to put the ownership of your branding, price, and inventory in someone else’s hands, or do you think you should own it?”
- “a wholesaler is only looking out for their profit, not for the growth of your brand. If you want a strategic outreach system, that has to be done by you. Wholesalers are only gonna spend on branded ads.”
Both brands signed with me.
@RyanNPike 2 come to mind for me:
March 20, 2004, Kipper V. Vokoun.
https://t.co/elKxNwLJrW
October 17, 2002:
A streaker jumps over the glass wearing nothing but socks, immediately takes a spill and knocks in himself unconscious. Rumours are he pissed himself all over the ice.
@michaelpatron0 I run an agency with over 50 seller, clients, and my team checks every client every morning to confirm that Amazon’s terrible AI didn’t change any of the listings. It sucks.
🧵 THREAD
1/ Online age verification is the hill to die on.
Not a fight you can sit out. Not a battle you can skip. Not a policy you can afford to ignore while you focus on something else.
This is it. This is the line. This is the infrastructure that enables every other piece of the digital control grid.
If we lose this fight, we lose everything.