90% of companies fail with strategy.
Here’s what the top 10% do differently:
They build and execute on solid foundations.
One of the best frameworks for this is The Strategy Pyramid (from Wendy McGuiness, 2011).
It’s built on 9 essential pillars for successful strategy, divided into three key areas:
Purpose, Strategy, and Execution.
A) Purpose
1. Mission
Why do we exist? What’s our true reason for being in business?
2. Values
The principles shaping our culture, ethics, and everyday decisions.
3. Vision
A clear, inspiring picture of the future we want to create.
B) Strategy
4. Strategic Intent
The big goals and the roadmap to achieve them.
5. Drivers
The key priorities that fuel growth:
Innovation, market leadership, cost efficiency, or customer excellence.
6. Enablers
The resources and capabilities that make strategy real:
People, tech, capital, infrastructure.
C) Execution
7. Targets & Initiatives
Actionable, measurable objectives to drive progress.
8. Performance Indicators
KPIs and metrics that show if you’re on track.
9. Strategy Map
A simple, visual way to align and engage the entire organization.
This framework helps leaders:
A) Define a clear purpose.
B) Build a strong strategy.
C) Execute with precision.
Miss one pillar and the whole pyramid starts to collapse.
P.S. Are all your strategy pillars in place?
♻️ Share this with leaders who want strategy that actually works.
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