I agree that this may not be effective although fun to watch. The environmental issue has become such an important global issue and therefore should be communicated with the seriousness it deserves.
@MKTG1103 PR failures with Coles and Woolworths.
With the attempt to minimize the use of single plastic bags, they came up with a clumsy PR campaign. A fun way to watch but not effective and well-presented to audiences.
Watch the video here: https://t.co/hZssmXoP5w
This week, coca-cola Australia unveiled a new tv commercial introducing consumers to its 100% recycled plastic bottles. inline with environmental sustainability@Mktg1103 https://t.co/ERBepW2cro via @YouTube
This week, coca-cola Australia unveiled a new tv commercial introducing consumers to its 100% recycled plastic bottles. inline with environmental sustainability@Mktng1103 https://t.co/ERBepW2cro via @YouTube