Good lore:
In 2018, Christina estimated the entire SOC2 compliance market at just $100M.
Vanta alone now does far more revenue than that. They made compliance easy, so customers started demanding it.
Some early investors didn’t buy the TAM either- They bet on Christina, thinking she’d pivot into something bigger.
Instead, by the Series A, Vanta was doing ~$10M ARR (w/ only $3M seed) and raised $50M at $500M from Sequoia.
Also, a score for VCs-turned-founders: Christina worked at USV.
Congrats @TrustVanta & @christinacaci!
This clip of Michael Jordan's psychology is mind-blowing.
He repeatedly created enemies throughout his career.
Michael is not crazy --
It's a genius mental trick for maximum motivation.
Focus on an enemy, shut out all the noise, and go out and win.
It works for teams, too.
Businesses perform best when they have an enemy, real or imagined.
If your company doesn’t have an enemy, you need to invent one.