Joakim William Hauge

Building @ Monetise | Architect of Unit Flow for AI-native firms.

Documenting the journey from Start to Supersonic.

[Joakim William Hauge @Monetisedev]

I’m building Monetise, a business gateway for AI builders.

Building apps is easy now. Monetising them isn’t.

Monetise helps solo founders and small teams turn usage into revenue, connecting payments, AI, and performance insights in one system that just works.

My goal here is to share the full journey:

• what we’re building
• what’s breaking
• what we’re learning about monetising AI products

Follow along if you’re building in public, experimenting with AI, or trying to turn side-projects into sustainable products.

Instant activation. Continuous optimisation.

[Joakim William Hauge @Monetisedev]

@thejustinwelsh People often mistake discomfort for a bad decision. Sometimes it's just the price of making your own.

[Joakim William Hauge @Monetisedev]

@FlorinPop17 Instructions unclear, read entire comment thread for context before generating response 😄

[Joakim William Hauge @Monetisedev]

@KaiXCreator I think that's just wisdom disguised as an unpopular opinion.

[Joakim William Hauge @Monetisedev]

@AndrejVidinevic Agreed, growth proves interest. Retention proves value.

[Joakim William Hauge @Monetisedev]

@ItsKieranDrew Experts notice the mistakes because they have the context.

Non-experts often don't know which answers should be questioned.

[Joakim William Hauge @Monetisedev]

@naval Agreed, human-first software was built to coordinate people.

Agent-first software will increasingly be built to govern autonomous execution.

[Joakim William Hauge @Monetisedev]

@emonuxui Agreed, once execution becomes adaptive, the economics lives in the flow, not the input.

[Joakim William Hauge @Monetisedev]

We have Cash Flow for businesses.

What if autonomous systems need Unit Flow?

Today we measure:
• Cost per token
• Cost per request
• Cost per model

But autonomous systems don't consume resources in deterministic ways.
They retry.
They replan.
They switch models.
They call tools.
The economics emerge during execution.

We're exploring Unit Flow as a way to understand how cost, value and risk move through an autonomous workflow.

Still early.
But I suspect "cost per token" will eventually feel as incomplete as measuring a business using only revenue.

[Joakim William Hauge @Monetisedev]

@krishnapro_ The habit of finishing what you start.

[Joakim William Hauge @Monetisedev]

@aaron_epstein Questionable KPI, excellent mission statement.

[Joakim William Hauge @Monetisedev]

@signulll Agreed, we spent decades optimizing deterministic execution.

The next decade may be about managing probabilistic outcomes.

[Joakim William Hauge @Monetisedev]

@isaidmeow_ The irony is that some of the largest apps in the world already monetise loneliness.

The question is whether AI can actually solve it.

[Joakim William Hauge @Monetisedev]

@alexsllater The hard part isn't finding evidence that supports your idea, it's actively looking for evidence that breaks it.

[Joakim William Hauge @Monetisedev]

@harry_ngala10 Agreed, most of us already know what we should be doing. The hard part is saying no to everything else.

[Joakim William Hauge @Monetisedev]

@hariprasad_bg Exactly, the bottleneck is moving from building the system to governing the system.

[Joakim William Hauge @Monetisedev]

@ivanburazin This resonates, interest is easy to mistake for demand. Urgency is much harder to fake.

[Joakim William Hauge @Monetisedev]

@TheOvermanEthos Maybe, the costs didn't disappear though. They just moved from payroll to tokens.

[Joakim William Hauge @Monetisedev]

@briannekimmel As a founder, I'd much rather have an investor who picks up the phone than one with the best prompt library 😄

[Joakim William Hauge @Monetisedev]

@MikeHoffmann Agreed, building has never been cheaper. Running it profitably is a different conversation

[Joakim William Hauge @Monetisedev]

@HarisPutratama @joni_vrbt Likewise, thx for reaching out.

[Joakim William Hauge @Monetisedev]

@HarisPutratama @joni_vrbt Absolutely, that gets you much closer.

My current thinking is that token tracking solves the "what happened?" problem.

The next question is whether it solves the "should this workflow continue?" problem.

That's the part I'm still exploring.