Moritz Bohmbach

AI Powered

[Moritz Bohmbach @MoritzBohmbach]

@JoshuaChronos deliverability alone kills most "AI replaces the agency" plans. the model can write the email, it can't fix a sending domain that's been burning reputation for months

[Moritz Bohmbach @MoritzBohmbach]

@omooretweets the part I'd watch is what Muse actually reads when it picks a product. if it's mostly the catalog, then clean product data quietly becomes the new ad budget for SMBs

[Moritz Bohmbach @MoritzBohmbach]

@adamtaylorl "they've tested everything about one idea" is brutal and true. a new hook on an old angle looks like the same ad to the algo, so you just keep paying to re-meet the same people

[Moritz Bohmbach @MoritzBohmbach]

@Cody_Wittick #3 is the one nobody wants to hear. half the "our agency isn't working" convos I see are really a margin or fulfillment problem wearing a marketing costume

[Moritz Bohmbach @MoritzBohmbach]

@MenachemAni yeah and the sneaky part is none of them throw a loud error. spend just quietly drops and everyone stares at the bid column first

[Moritz Bohmbach @MoritzBohmbach]

@abdullahcro_x recently viewed makes sense, that's real intent. I'd still test it against "still in stock from your cart", a bit of urgency without being pushy

[Moritz Bohmbach @MoritzBohmbach]

@Icyssuunn @jpmorgan @Muse the friend analogy is spot on. blocking agents today feels like stores banning online price checks back in the day. the ones that let them in with clear rules end up winning the comparison

[Moritz Bohmbach @MoritzBohmbach]

@krichenem agree on facts over vibes, but the funny part is the "facts" agents read are mostly what brands wrote themselves. returns policy, shipping time, materials. the copywriting just moved from the hero banner into the feed

[Moritz Bohmbach @MoritzBohmbach]

@zshjzls missing piece imo is trust on substitutions. delivery is full of "out of stock, swap?" moments and nobody wants an agent guessing their oat milk. until agents can handle that convo, humans stay in the loop

[Moritz Bohmbach @MoritzBohmbach]

@salthevirgo the button turning into a utility is the real story. whoever owns the stored payment credential inside the agent wins, and that's a wallet fight now, not a checkout UX fight

[Moritz Bohmbach @MoritzBohmbach]

@PrateekshaWeb variant names are the sleeper issue fr. "Midnight Dream" means nothing to an agent, "navy, cotton, size M" does. keep the vibe name in the description and make the variant title boring and literal

[Moritz Bohmbach @MoritzBohmbach]

hot take: your best media plan is hiding in your shipping export.

pull orders by postcode. now put your ad spend geo right next to it.

the postcodes that over index while you spend nothing there? those are word of mouth clusters. a gym, a school, one group chat that loves you.

most brands see that, say "cool" and keep running national broad.

go local where the fire already is. creators from that town, a flyer in that gym, a pop up. cheap and it compounds.

your customers already told you where to look. they literally typed it in at checkout.

[Moritz Bohmbach @MoritzBohmbach]

@abdullahcro_x 100%. the empty cart is the one page where someone already raised their hand. show bestsellers or their recently viewed, not a lonely continue shopping button

[Moritz Bohmbach @MoritzBohmbach]

@alfongj solid share. the part nobody models yet is brand when the agent picks. if the shopper never sees your PDP, your brand has to live in the data and the reviews, not the design

[Moritz Bohmbach @MoritzBohmbach]

@juliusdanek @scottew the merchant side is what i'd watch. agents can pay fine already, the hard part is every store having its own idea of what 'in stock' and 'ships tomorrow' actually means

[Moritz Bohmbach @MoritzBohmbach]

@RakeshSFNYC Apple Pay solves who pays. it doesn't solve what the agent knows about the product. Siri still needs clean catalog data and most stores don't have it. payments is the easy half

[Moritz Bohmbach @MoritzBohmbach]

@PhilipQiu5 the brands that block agents won't announce it. they'll just get quietly skipped and read it as a slow quarter. blocking is a call you make once and pay for in recommendations you never even see

[Moritz Bohmbach @MoritzBohmbach]

@davidnoelromas point 1 is the sleeper. lots of brands block agent browsers with bot rules they set up for scrapers years ago and nobody ever made a real call on it. half the 'agent can't buy' problem is a forgotten firewall setting, not strategy

[Moritz Bohmbach @MoritzBohmbach]

hot take: your 404 log is the most honest attribution report you own.

every dead URL still getting hits = an old podcast mention, a forgotten pin, a creator bio link from years ago. still sending buyers. into a wall.

GA calls it direct. pull 404s by referrer, redirect them to the right PDP.

[Moritz Bohmbach @MoritzBohmbach]

@ProjectThunder the b2b angle is huge. an authenticated agent getting account pricing is basically a sales rep that never sleeps, a scraper only ever sees the public price