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[Nick @nickbakeddesign]

Before / After

[Nick @nickbakeddesign]

Quick roast 🔥

[Nick @nickbakeddesign]

Client: Excited to start! I have emailed you the NDA

Me: Awesome! But I didn’t get any

Client: Let me try again, sent!

Me: Nada…

Client: This is crazy! I emailed it to [email protected]

Me: OMG!

[Nick @nickbakeddesign]

March design love!

I don't know what this design style is, but I'm loving it so far.

[Nick @nickbakeddesign]

$300k commitment vs $6k/m

Subscription model:

- Hired with clear output and intention.

- Has set budget in mind and “flexibility” to pause the work and payments when needed.

- Doesn’t have to worry about firing, health care or real connections/bonding.

FT Hire:

- Spends weeks to months to source, interview and hire a designer.

- This kind of commitment requires work that goes beyond the daily routine

- Business or people involved in the decision making should have a clear vision for the product and the candidate that’s being hired.

Subscription model:

- We all advertise ourselves as quick hires who don’t need onboarding or formal introduction.

- This also makes us “quickly fired” as we don’t really have a big impact on their work culture once the work is finished.

FT Hire:

- Firing is a long process, even putting someone on PIP lates ages.

- There’s formal onboarding like in my cause I spent 4-6 weeks onboarding at Meta, mostly meetings and lunch dates to colleagues.

- Subscription model doesn’t have that leisure and we get shit done under 4 weeks.

Subscription model:

- When a subscription agency client has clarity in what they are building they will stick for longer.

- Closing a yearly contract is hard, but it’s doable. Like we did with two of our clients and that’s a small number compared to 99% of the clients who stay for 1-3 months.

- We are essentially contractors with clear work schedule that can be hired without having to go through a contracting company.

- We can get into any situation and work our way around. We make things happen in a short spin of time.

[Nick @nickbakeddesign]

Last year we were selling design subscriptions at $150/month and now we have 2 clients committing to 12 months!

That’s $150k+ ARR fully agreed upon and committed.

Amazing to see how the work we have been doing at https://t.co/sMzgj3dYaK has helped us convert many customers into multi-month engagement.

[Nick @nickbakeddesign]

Many might have missed the "full page" roast!

🍋 Squeezed version! 🍋

[Nick @nickbakeddesign]

Let's spice up the roast 🔥
Full-page, animated in Framer!

[Nick @nickbakeddesign]

Grateful to be @gatekeep_labs design partner in launching their text-to-video AI app!

Thank you @derekkk @bunch_aidan @Michell65691438 @Ar_boian for trusting us with Gatekeep's branding, marketing pages, website, web app, deck and much more!

https://t.co/sMzgj3dqlc team FTW!

[Nick @nickbakeddesign]

We are going to do something crazy!

We will roast 🔥
- 477 landing pages $197/roast https://t.co/ZWoLysUrMO
- 77 web/mobile apps $297/roast https://t.co/v21FaLjGYs

Every page & app will be publicly roasted. Why should you take up this offer? We roasted over 100+ landing pages and apps since Feb 2023, which generated

👀 8 million+ impressions
👉 Sign-ups
💸 Earned their first $ & MRR
💪 Increased conversion
🤝 Followers

First come, first serve!

Once we reach 477 orders, the price will be doubled to $394 for the landing page and $594 for the apps.

or you can also pay month;y $4k or $6k:)

[alex 👀 @aliszu]

before 👉 after

- more straightforward message with a benefit
- showing directories already in the header
- subtle grow chart in the background
- graphic on the right that represents a window to the bigger world
- new font (Visby + DM Sans)

@johnrushx what do you think?

[Nick @nickbakeddesign]

- I offered design help for $15
- Worked on landing pages for $50
- Social media posts for $75
- Designed web apps for $125
- Offered design subscription for $150/month

What’s stopping you from doing the same?

[alex 👀 @aliszu]

Around a year ago, we started getBaked!

- I started my journey on X at $0 leaving comfy Instagram space.
- Sold design Kits for $9.
- Launched one of the most successful indie design agencies from charging $25 to $1500.
- Met my cofounder (that I took this list from, thanks @MrNick_Buzz 😅).
- Started a design subscription agency.
- Grew it from $0 to $130k MRR in 6 months

And it's time to enter Instagram again!
I was working on visuals for Instagram to try different social media for baked.

We accomplished so much in such a short time, and I still got emotional on sales calls when I showed the first full branding or mobile app as Baked sales calls.

It hits differently!

[Nick @nickbakeddesign]

When your design subscription clients include your name, business & link in their investor and community updates!

https://t.co/zOVSKMNeN8 FTW!

[Nick @nickbakeddesign]

#6 reasons why you're still struggling to find your first client and how you can overcome them.

also roasted your landing page!

#1 Offering
Focus on the pain points and why, instead of just listing 1000’s decks. Also, let people access the decks, don’t block them with a sign-up popup. Instead, add friction within the deck (ex: on the 3rd page), now that they got to see a couple of pages people would be more open to sharing their email.

Put effort into each deck detail page. Share your views on why the deck is unique, and what they can learn and implement in their business. Show why Pitchdeck. Design is unique and why they should come to your website your 100’s of other similar services.

This takes time, it took me over 3 months to establish myself within the indie community before venturing out and focusing on startups. You need to keep providing value and your offer should be stupid simple that anyone will buy it.

#2 Pricing
Keep the barrier to enter really low. Even with Meta credentials, I offered my design services as low as $15 in Feb 2023. Yes, I was essentially giving my time and experience for free, instead of focusing on dollar value, I focused on delivering value and gaining social traction. Once I found my niche/market, I incrementally increased my pricing over 6 months and went beyond indie hackers from $15 to $6,317/m.

Recommend pricing
- $99 helps build social proof
- $297 Budget-friendly
- $497 small startups with a small budget
- $1317 small startups with funding
and keep iterating those prices (increase) as you see demand, also as you build your social presence.

#3 Design
The current copy talks about founders, startups, examples, inspiration and more. Instead, focus on why they should use your website and how it can help them (beyond saving time).

Same with your landing page design, the tags are all over the place with no clear focus on current trends (ex: AI). I had to scroll to view the pitch deck and some screenshots are squeezed/distorted.

Also, it’s okay to add some friction by removing “search”, let them find using the tags instead. Show “TOP Deck” first and then recent ones right after as many of the companies at first glance are unknown.

Focus on adding high-quality pitch decks, quality over quantity always wins.

#4 Marketing
The biggest factor for not closing that first client? “Marketing” I don’t see you talking about decks that you found interesting and why people should see or follow them. If you don’t market, no one will. Establish yourself as someone people can trust their business with and show them the "why".

Allow people to share the decks directly from the website, a simple link with an option to copy or social media icons will do. Let people do the marketing for you.

#5 Marketplace
Let people sell deck templates and earn commission on each sale or sell your own decks. Try pricing them really low or offer these decks at a monthly price, a marketing/design agency might find the offering useful.

#6 Audience
Who is your ideal customer? Find that community or people and target them. Indie hackers might not be the right people, no one is looking to raise money or designing pitch decks. Expand your network and interact with people who might find your offering valuable and irresistible.

[Nick @nickbakeddesign]

Left Meta and restarted my career from $0 at 31 last year and now at 32, I run a $1.2M ARR design agency.

Between 31 and 32

- I went from a stable 9-5 making $300k to starting 12 businesses.
- Started my journey on X from $0.
- Cleaning business to Virtual assistants
- Sold design Kits for $9.
- Launched one of the most successful indie design agency from charging $25 to $1500.
- Made tons of amazing friends during the process.
- Met my cofounder.
- Helped numerous indie hackers with design and being their first customer.
- Launched mini design projects to supplement the bigger idea (Baked).
- Started a design subscription agency.
- Grew it from $0 to $130k MRR in 6 months
- Most of all, we welcomed a baby that changed our lives for ever!
- All of this wouldn’t have been possible without my wife’s support, thank you!
- Bigger thanks to the indie hacking community for bearing my gifs and design roasts over the last one year.

Looking forward to 33!

[Nick @nickbakeddesign]

Yes, it’s my birthday!
32 🎉

Let’s make it extra special! Share your pre-revenue app, so I can be your first customer.

[Nick @nickbakeddesign]

Red
Large text
One-button
4 bullet points

48 hrs
88 orders
$13,112

12 more to go for $249

My best high-conversion landing page ever!
https://t.co/dfUQ6dvSUd

Question for people who signed up or planning to sign up, while you wait for the launch date we have leads to share!

How should we share these leads?
I'm looking for a simple solution that will let me securely share leads with people who paid, with no 1-1 communication till we launch Roast.

[Nick @nickbakeddesign]

I think the opposite!

You're one of the most inspiring people in design X
- Teacher to Designer
- Earned your first $ in 1 month without a portfolio
- Your posts reach 20-40x of your followers
- 100 days of re-designs is genius!

Open for an internship at https://t.co/sMzgj3dYaK?

[Nick @nickbakeddesign]

https://t.co/dfUQ6dvSUd FEB 20th

Directory of designers to hire and more…

- $149 one-time
- Exclusive leads from Baked. design
- Featured designer profiles
- You own your leads
- $0 commission on sales
- Newsletter sharing Baked growth, learnings, marketing, trends
and much more…

⁉️ Why $149?
Filtering down to people who really value the leads we forward, passionate doing the work, have skin in the game with great portfolios.

🎯 Exclusive leads:
We generate over 50 organic leads per month and not every leads fits our business model or we right out reject them. Value of each lead if converted is $4k to $6k based on our current pricing which will go up soon!

Why let go all those leads, we will forward (with consent) those to you so you can grow your freelancing career or agency with no additional cost.

✨ Featured profiles
Every designer who joins the gang will be added to our “roasters” (list of designers) where prospective clients can directly reach out to you with no middle men to eat up your revenue.

🫵 You own your leads
We only provide a stage for you to showcase your profile and work. So any lead your capture is yours and yours only, roast will never have access to them.

💸 $0 commission
We don’t process payments or manage your payments. You can add links to Stripe, Lemon Squeezy, Gumroad or Paddle, it’s all yours.

🗞️ Newsletter
X is how we share our story, but this would be the first time where we will be sharing raw numbers, stories, pains and wins so you have direct access to how we run baked!

Note: this not a Slack or Discord community!p