Marc Briant-Terlet

Cofounder & CEO of Horace 👨‍👩‍👦 He/Him/His

[Marc Briant-Terlet @MrcBT]

@maverickecom Scale

[Marc Briant-Terlet @MrcBT]

@maverickecom Scale

[Florin @NahFlo2n]

this is how ai tiktok shop pages scale to millions of views fast

one product
dozens of authority-style videos
all generated and posted automatically

think expert opinions, reaction-style clips, face swaps, cutdowns
content that looks organic, not promotional

push volume daily and let the algorithm decide
at that scale, sales are inevitable

i just put together a short guide breaking down the exact mass setup

rt + comment “mass” and i’ll show you how
(follow for dm)

[Marc Briant-Terlet @MrcBT]

@NahFlo2n Mass

[Marc Briant-Terlet @MrcBT]

@josetorresrev TT

[Marc Briant-Terlet @MrcBT]

@ZedNilm1 Adsystem

[Zed @ZedNilm1]

this product made over $200K in sales from a single 10-second video

→ real person showing how it fades acne scars
→ one clear promise on screen
→ smooth transition to the product shot

no studios, no actors, no editors — just ai-generated content that feels real

these ads run 24/7 and convert cold traffic instantly

i made a short breakdown on how to build an ai ad system like this

rt + comment “adsystem” and i’ll send it
(follow for dm)

[Marc Briant-Terlet @MrcBT]

@lorenzo_pravata Meta

[Marc Briant-Terlet @MrcBT]

@realpeptides @MariusCrypt0 Me

[Marc Briant-Terlet @MrcBT]

@oliverwhudson Founder

[Olly Hudson @oliverwhudson]

1 founder’s ad concept drove £2 million in revenue.

We didn’t need more creatives. We just rebuilt the same story into 12 variations across 4 formats.

Here’s the exact framework we used (and we’ve put it all into a cheat sheet).

When a founder story hits, it hits hard.

But what actually drives performance isn’t just the story.

It’s how you structure, package, and scale it across the funnel.

So we broke down our full process into a new resource:

🚨The High-Performance Founder Content Cheat Sheet

Inside, you’ll get:
- ✅ The 9-step emotional arc every founder ad should follow
- ✅ Proven hook frameworks to stop the scroll cold
- ✅ Best-in-class examples
- ✅ Key questions to unlock founder story gold
- ✅ The anatomy of a winning founder-led concept
- ✅ Best practices for scripting, shooting, and editing
- ✅ How to scale one narrative into 15+ variations
- ✅ Why this format keeps outperforming statics, UGC, and DR ads

If you're a founder (or scaling a brand where the founder is the USP), 👆 this is how you turn story into scale.

Want it?
Retweet this post
Comment “founder” and I’ll send it over

(Make sure you're following so I can DM you)

[Marc Briant-Terlet @MrcBT]

@mikefutia MCP

[Marc Briant-Terlet @MrcBT]

@TototesLover @CaminoTV @dgccrf Aucune idée de pourquoi ils ont supprimé.

[Marc Briant-Terlet @MrcBT]

@TototesLover @CaminoTV @dgccrf C’est écrit que Horace ne teste pas sur les animaux. L’info est juste !

[Marc Briant-Terlet @MrcBT]

@TototesLover @CaminoTV @dgccrf Tu as le lien de la Peta qui dit ça ? J’ai jamais rien vu.

[Marc Briant-Terlet @MrcBT]

@TototesLover @CaminoTV @dgccrf Les tests sur les animaux sont interdits depuis 2013 avant que Horace existe https://t.co/If1Xsf0vpy On ne l’a jamais fait.

[Marc Briant-Terlet @MrcBT]

@TototesLover @CaminoTV @dgccrf On ne teste pas sur les animaux. C’est interdit dans toute l’Union européenne.

[sean yoo @SeanYoo]

saying his favorite episode is "Palestinian Chicken" in this current political climate is the most Larry David thing imaginable

[Marc Briant-Terlet @MrcBT]

@Cat_Rougerie de suite :)

[Marc Briant-Terlet @MrcBT]

@notchahinaz @JalalKahlioui Bravo d'en parler ! L'asso est si importante !