Can things like this go viral? IDK
If you come across this retweet, not for me. but for someone who might be confused on their path to success. ��🏾 I love you guys
It's might not seem obvious, but as a freelancer or service provider, this is exactly how clients evolve and come into new levels of awareness.
3 months ago, this guy wasn't going to spend money on skincare.
No matter how good your pitch was.
No matter how smooth your sales page looked.
Fast forward a few months, and he's the one doing research.
Asking for recommendations.
Probably ready to drop ₦100K without blinking.
I know this because I'm going through the exact same thing.
I have a speaking engagement on Friday. There's a lil breakout on my forehead and a painful boil below my nose.
Suddenly, I'm googling skincare routines and asking friends what products actually work.
Meanwhile 3 months ago, a lady DM'd me after I posted about landing a new dollar gig.
Her pitch was something like: "I can help you make your skin look smooth and clean."
My polite response: "I'm not interested right now."
I genuinely wasn't.
I'm the guy who showers, gets dressed, and walks out.
My skin? Never thought about skincare beyond basic hygiene.
But today, I'd probably pay her immediately if she messaged me again.
So what changed?
The problem didn't change. My skin has always needed care.
What changed was my context. My circumstances. My level of awareness.
And there's a lesson in there if you sell anything, especially if you have digital skills.
That lady probably looked at my profile and thought "this guy can afford what I'm selling."
She was right.
But she positioned her offer as "smooth, clean skin" which felt like vanity to me at the time.
Here's what her offer should have been (and what would close the guy in that tweet above):
"I help people who need to show up on camera or in front of crowds look professional and polished every single time."
Then focus on:
- Content creators recording daily
- Newscasters who need to be camera-ready
- MCs and comperes standing in front of hundreds
- Anyone whose face is part of their professional brand
For those people, skincare isn't vanity. It's business infrastructure.
For them, a clear face isn't about looking pretty. It's about looking credible, professional, put-together.
It's about not being distracted by a breakout when you're trying to close a speaking gig or record content that could blow up.
Those people value smooth skin waaaayyy more than regular folks who just want to "look okay."
Same service. Same products. Completely different positioning.
And that positioning determines whether someone scrolls past your pitch or stops and says "wait, I need this right now."
The difference between "I offer skincare" and "I make sure you look professional every time you show up" is the difference between struggling to close clients and having people beg to work with you.
Same skills. Different framing. Different clients. Different money.
Most freelancers are pitching to everyone hoping someone bites.
But the ones making real money are the ones who've figured out who values their skill the most, and they position directly to that person's context.
If you want to know how to position your skill in a way that makes you irresistible, comment "Positioning" and I'll send you a DM.
P.S Please RT if you found this interesting so more people can see it.
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I own a premium one glass business & I created this 3D pink woman’s body shape stemless wine glasses and for the holiday season she is on sale for $10.00
If you come across this tweet can you RT it pls, my next customer may be on your TL.
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