Maryam Abdullahi

extrovert online
introvert offline
memer
movie & music addict

[Maryam Abdullahi @MummyFaruk]

@drpenking Women dey collect oh, you'll see them walking around like they're normal human beings 🤦🏾‍♂️

[Maryam Abdullahi @MummyFaruk]

If you are with a man who is more successful/richer than you, and he doesn't do anything to help you be better, you really really should reevaluate your relationship.

A lot of times, women date richer men. Men who have way more than they do. Could be a boyfriend, sugar daddy, whatever.

He knows he's financially better. What does he do to bridge the gap? Or at least help you get better?

I'm not talking about dashing you money. I'm not talking about buying you gifts. I'm not talking about taking you a resort.

I'm talking about looking at your business and giving you tips, helping you set up or expand, prepping you for that interview, buying you that 25k online course, recommending a course in your line of business you can take, etc.

How invested is he in your future?

A lot of rich guys would rather "spoil you" by getting you gifts and randomly dashing you money. But once you talk about setting you up, they balk. They'd rather give you pieces of fish than actually teach you how to fish.

Before you call me entitled, the reverse is the case for women.

When a woman dates a man she's richer than, she sets out to first elevate him career-wise. If a big woman is dating a gateman, she won't just buy that gateman new clothes and new phone and take him to a resort.
She will pull strings and get him a job. She will set him up with a business. She will brush him up and make him rich or at the very least comfortable in his own right. She accomplishes this before they talk marriage.

But when a guy dates a woman he's way better than, most times it ends with gifts, money and travel. If she's lucky, she gets marriage. And that's it.
Let's assume she's a student. Once she finishes service, marriage alandia. No talks about a job.
If she's a sales girl, she quits, moves in with him, carry belle and if she's lucky, marriahe.

Remember Ovaioza. When she started dating her first bf (not the one she married), she relocated him from delta or whatever 3rd rate state he was staying to Abuja. Paid for his rent in a big apartment. Got him a well paying job. Gave him a car. Brushed him up. Etc
They weren't even married.

When she moved onto the guy she later married, same thing. This was a taxi driver according to those who know them. She started a multimillion business for him, bought him a car, house, etc. She established him and tried to portray him as a rich guy online.

No man would set his girlfriend up business-wise then come online to make it look like the woman dey sponsor am. Na only women dey do am.

And it's not even an Ovaioza thing. It's a woman thing.

Once a woman starts dating a man she's doing better than, that man becomes a project. She tries to elevate him to her status. Some women get their men employed in their father's company. They'll go all out to do this.

But most men would rather dash their women 50k or buy them 200k worth of gifts than put that 200k into starting a business for her.

In fact some would prefer you didn't work at all.

A few days ago, a popular personality here reeled out some rules for women who are dating. One of the rules was decline if he offers blablabla. I laughed. I laughed in pity for the poor women who would do that.
So if you're with a man who wants to see you prosper and wants to set up something for you, you will actually decline so you won't be seen as cheap or what?

Listen. Your partner or whomever you're dating should be interested in your future. In your finances.
It's not enough to land a rich guy. What are you benefiting from that "richness"?
Trips?
Eating at bougie restaurants?
Shopping?
50k, 20k?
Tagging him to buy you hair or phone?

It is vital that you rearrange your priority. Talk about your business. Talk about your career. If he wants to level you up, let him concentrate there.
Bring it up in conversations.
Even if you have a job or a business already, discuss your work/ business problems with him and see if he shuts them down or helps out with tips and advice.

[Maryam Abdullahi @MummyFaruk]

WHY I WILL NEVER SUPPORT TINUBU.

1. IN 3 YEARS FUEL PRICE INCREASED BY 500%
2. NIGERIANS PAYING MORE FOR THE DARKNESS THEY HAVE ALWAYS LIVED IN. I MEGAWATT ADDED AS AGAINST 15 PROMISED BY TINUBU IN OCTOBER 2022. THIS IS 7% OF WHAT HE PROMISED.
3.UNDER TINUBU BAND A CUSTOMERS USE TO PAY 68 NAIRA, BY 2024 THEY PAY 225NAIRA PER KILOWATT.
3. AS AT JUNE 2024, NIGERIA RECORDED THE HIGHEST FOOD INLATION I. 20 YEARS. IT GREW BY 40.8%.
4. 34 MILLION PEOPLE ENTERED ACUTE FOOD INSECURITY ZONE IN 2026. THAT IS MORE THAN THE POPULATION OF GHANA AND MANY COUNTRIES.
5. ON MAY 29TH 2023 AT EAGLE SQUARE, TINUBU PROMISED TO REDUCE YOUTH UNEMPLOYMENT BY HALF. I ASK NIGERIAN YOUTHS HOW THEY FAIR IN THIS REGARD.
6. IN 2023 I FLY BUISNESS CLASS TO LAGOS AND BACK TO ABUJA FOR 180K, TODAY I PAY 720K.
7. INSECURITY WAS LIMITED MAINLY TO NORTH EAST, JOS AND BENUE. TODAY THE ENTIRE COUNTRY IS IN TROUBLE.
8. I CAN NOT VOTE FOR A PRESIDENT WHO RATHER THAN CONFRONT HUNGER AND POVERTY SAID HUNGER EXIST BEFORE HE WAS GIVEN BIRTH TO.
9. I WILL NOT VOTE FOR A PRESIDENT WHO SAID ALL IS FAIR IN POLITICS..(BALLOT SNATCHING, VIOLENCE,CORRUPTION, RIGGING,INTIMIDATION,MISUSE OF INSTITUTIONS ETC.)
10. I WILL NOT VOTE FOR A PRESIDENT WHO TOOK LOAN MORE THAN ANY OTHER PRESIDENT IN OUR HISTORY AND NOTHING TO SHOW FOR IT.
11. I WILL NOT VOTE FOR A PRESIDENT WHO EXPORTED OUR SECOND HIGHEST NATIONAL HONOUR TO DECORATE A LEBANESE BUSINESS FRIEND IN PARIS. ALSO GAVE THE HIGHEST INFRASTRUCTURE PROJECT EVER AWARDED IN AFRICA TO SAME LEBANESE MAN AT A WHOOPING 13 TRILLION NAIRA.
12. I WILL NOT VOTE FOR A PRESIDENT WHO IS AN ETHNIC BIGOT.
13. I WILL NOT VOTE FOR A PRESIDENT WHO PROVED THAT HE IS STRONGER THAN OUR INSTITUTIONS BY DIRECTING EFCC TO VACATE AN ORDER ISSUED TO BANKS ON OSUN BANK ACCOUNTS.
14. I WILL NOT VOTE FOR A PRESIDENT WHOSENONLY KNOWN RELATION IN THE WORLD IS OYETOLA,WHO CARRIES DUAL CITIZENSHIP,WHO IS AN ALLEGED DRUG BARON,WHOSE ENTIRE IDENTITY IS SHROUDED IN ABSOLUTE SECRET. WHO HAS NO CLASSMATE. ETC
15. I WILL NOT VOTE FOR A VEGETABLE PRESIDENT WHO KEEP DISGRACING NIGERIA AT EVERY INTERNATIONAL OUTING. HE IS NOT PHYSICALLY AND MEDICALLY FIT.
16. I WILL NOT VOTE FOR A PRESIDENT WHO IS VINDICTIVE.....I.E. NASIRU ELRUFA AND CO15.
17. I WILL NOT VOTE FOR A PRESIDENT WHO PUBLICLY SAID IT IS MY TURN. NO TURN IN A DEMOCRACY. HE ALSO SAID ON CAMERA..GRAB IT AND RUN AWAY WITH IT. THIS IS NO ROLE MODEL PRESIDENT FOR GENERATIONS YET UNBORN.
BY SENATOR DINO MELAYE
DEMOCRATIC EVANGELIST AND A LAWYER.

[Maryam Abdullahi @MummyFaruk]

Christianity was created by the Roman Empire to regulate a fledgling religion that had gotten out of its control. The Christian history of violence is entirely by design. The Spanish inquisition. The Crusades. The persecution of women and the disabled. Colonialism and conquest. All of this is evidence of a system working exactly as intended.

Christianity is a tool that empire uses to structure power and give the impression that it acts with divine authority.

At the individual level, the focus is Christ. A totem built from everything beautiful and benevolent. Compassion. Mercy. Forgiveness. Sacrifice. And love. The individual identifies with these qualities.

But as you climb the scaffolding of power, you increasingly run into rationalizations. In group/out group dynamics. Hierarchy, obedience, and submission. Scripture is used to justify scapegoating… which is based on a literal “scapegoat” sacrifice, central to the theology.

The system gives people a place to put their own repressed guilt. A designated enemy to carry the sins of the collective. Then it adds the concept of eternal punishment for outsiders. So exclusion doesn’t simply determine who belongs to the community. It determines who’s deserving of infinite suffering. Based on identity alone.

Once the out group is framed as cosmically condemned, cruelty is much easier to rationalize. Their suffering no longer looks like injustice. It’s evidence of a divine moral order. Every violent reaction they have to persecution creates confirmation bias. 

Then you add a highly symbolic apocalyptic finale to the mix, something cryptic and generic enough that it can be shifted every generation to fit whatever enemy the institution needs people to fear. Heretics. Pagans.Jews. Muslims. Witches. Gay people. Communists. Immigrants. Whoever threatens the dominant order at the time.

And you wind up with a system that allows individuals to see themselves as purely benevolent… while the group participates in unspeakable atrocities.

The individual identifies with Christ. The institution identifies the enemy. Responsibility for violence is disseminated across the collective until no single person feels accountable. It’s always framed as something from the past.

The individual is told they’re protecting morality, family, God, and civilization. And the people being harmed are blamed for the harm that’s done to them. They’re sinners… corrupting society, attacking the faith, threatening the children. They are demonic agents of evil.

So the violence is framed as self-defense. The persecution becomes righteousness. The domination is divine order. And the individual gets to participate in atrocity…. while maintaining an identity based in goodness.

That’s what makes the system so powerful. And so unfathomably evil. The individual believes they’re serving Christ. The institution serves the empire.

[Maryam Abdullahi @MummyFaruk]

I know some people will drag me for this, but I'll still give my honest opinion.

I actually agree with this, but I think we need to take the conversation a step further.

The problem is not simply that Nigerian graduates are unemployed. The bigger problem is that we have built an education system that keeps producing graduates without building a strong bridge between graduation and employment.

A young person spends four or five years in university, completes NYSC, and then suddenly enters a labour market where employers are asking for two or three years of experience. Experience that nobody gave them the opportunity to acquire in the first place.

Then we tell them to “keep applying.”

Apply where? For how long? And how many rejection emails are we expecting someone to receive before we admit that something is fundamentally wrong with the system?

I strongly believe Nigeria needs a deliberate graduate transition programme. Not another scheme where thousands of people are registered, photographed and forgotten. We need a properly funded system that connects graduates with companies, provides structured work experience, supports employers who retain young workers and measures how many participants actually move into sustainable employment.

The idea of NYSC corps members being retained by their PPAs also deserves serious consideration. If someone has spent a year working in an organisation, understands the job, has gained experience and has demonstrated competence, why should the relationship automatically end simply because the service year is over?

Of course, retention cannot be compulsory. Businesses have different capacities and not every corps member will be suitable for permanent employment. But there should be incentives for organisations that retain competent corps members and a deliberate pathway for graduates who have already proven themselves.

However, we also need to be honest with graduates. Government cannot create a job for every single person who obtains a degree. A university certificate is not an automatic employment contract. Young people still need relevant skills, adaptability, networking, experience and the willingness to start from somewhere.

But that does not excuse a system that keeps producing graduates and then leaves them to figure everything out alone.

We cannot keep telling young Nigerians to go to school, graduate, serve their country and then “hustle” their way through unemployment as if unemployment is purely a personal failure.

If a country is serious about its young people, the journey should not end at graduation.

Education should lead to opportunity. NYSC should lead to experience. Experience should lead to employment.

That is the bridge we are missing.

[Maryam Abdullahi @MummyFaruk]

His father died two years ago. He took over the big hotel owned and managed by his father and mother. He started forcefully sleeping with the female workers. Anyone who refuses to sleep with him is either sent away or her salaries would be delayed for up to three, four or more months. Some left four or more months salaries behind while leaving. His mother complained about this and he forcefully stopped her from coming to the hotel. His siblings were all afraid of him because of his involvement in cult activities which led to his rustication at two hundred level in the university.

Because of my relationship with his late father, his mother begged me to talk to him and I did but I noticed that despite how diplomatic I was, he still got offended and stormed out of the venue.

Well, he attempted to sleep with a mature widow who has worked as his father's hotel cleaner for 11 years, but the woman chose to resign than do that. A boy that is the age of her second son.

Long story short, on Thursday night last week, some young boys came to the front of the hotel at 11pm and started making a noise. He angrily came out to know who they were and why the noise. He was immediately hacked to death. People who live upstairs in the surrounding buildings in the area said that those boys used battle axe to shred his body like the way Izzi people share goat meat a day after giving their daughter out in marriage. They also heard the boys saying he should get up and sleep with women again nau. One was even heard saying that he made sure his blokos was severed in case he comes back in his next life make e no see wetin e go take sleep with women.

He's gone o! Just like that. I've called his mother for condolences and for her to prepare to start running their hotel again, including recalling the former workers including those who left their salaries and pay them to resume work, because they have buried him.

He took over the hotel at 28 and died at 30.

[Maryam Abdullahi @MummyFaruk]

I don't know whether I should be telling you this, but here's the reverse psychology of winning the respect of women. More so, winning the heart of a high-value woman for marriage.

You need to understand that women have to deal with sexual oppression everywhere they go. By that we mean how they're objectified and harassed with unwanted sexual attention everywhere they turn.

This is one reason many women dress down. They tone down their beauty in an attempt to reduce this disturbing treatment from men.

One actor called Eartha Kitt put it this way: 'Every man I met tried to lay me down. It wasn't until I met a man who only wanted to help me up that's when I fell in love.'

That's the clue. Women live on the receiving side of men's lust. The day they meet a man who doesn't objectify them, the difference is striking.

That's one way to win the respect of high-value women, high-earning female clients, extremely beautiful women in dating, and so forth.

Be different from the pack. You may feel the chemistry between you. You may naturally feel attracted to her. You may envision marrying her even.

All that is human and understandable. The difference between love and lust is appreciation versus objectification.

You can notice that a woman is beautiful but you don't dwell on that exclusively. You also notice her personality. You pay attention to her ideas, her dreams, her story.

You can pay attention to her as a whole person with dignity, not just physical looks.

That's what makes a difference.

Lust is selfish and obsessive. It's demanding and impatient. It feels crude and wrong.

Love, on the other hand, is pure. It grows naturally as the connection deepens. It makes a woman safe because there's no demand for her to be anything other than herself around you.

Women respect a man with self-control and decorum. A man who doesn't turn heads at every passing woman. A man who is not always making every conversation with women sexual in nature.

A man who is not always soliciting sexual favors from women. A man who she can do business with and it's purely professional and respectful.

That kind of doctor will have more female clients. That kind of entrepreneur will have the best female staff and female clients because he's easy to deal with.

That kind of man will win the heart of the most attractive woman in love because he has something women struggle to find. Integrity.

Become that man and you'll edge past many men with little effort.

[Maryam Abdullahi @MummyFaruk]

WHEN YOU ARE SIGNED TO A RECORD LABEL, THAT IS WHEN THE MAIN WORK BEGINS

So many independent artists work hard to get a record label, but when the deal comes, they become lazy.

When they are independent:

• They drop songs almost every month.
• They jump on any competition or free beat.
• They beg influencers for reposts.

But when they are signed, they think that is where it ends, probably because they might have gotten a furnished apartment, bling bling, new clothes, and every beautiful girl they admired is now tripping for them.

For the record, record labels are not charity organisations that just want to help you. Rather, they are business ventures with the sole aim of making profit.

Every money spent on you as an artist, even the money spent on the weed you smoked in the studio, can be treated as a recoupable expense depending on the terms of your contract, and you may be expected to pay it back from your music earnings.

When the artist leaves the label and hasn't become successful enough for the label to recoup its investment, some clauses, such as "taking 100% of royalties until the investment is recouped," may come into play, depending on the contract.

A proper artist contract may demand that:

• The artist should be prompt in reporting to the studio.
• The artist should be able to record a minimum number of songs within a specified period.

For example, a contract may demand that an artist record a minimum of 15 songs in a month, after which the label's A&R may select and decide which songs will be used for an album, EP or single.

Each recorded song may also be evaluated for the quality of its lyrical content, delivery and overall recording.

Sometimes, the label may employ the services of a songwriter or other professionals to improve the recording.

But if the recorded songs don't meet the label's required quality, the songs may be rejected or shelved.

Record deals are not a bed of roses.

Don't think getting signed is the end of your problems. Rather, it is the beginning of quality work.

I am praying for you to get signed by a label that is willing to promote you, and I still advise you to put in more work when you are signed.

Don't get carried away.

[Maryam Abdullahi @MummyFaruk]

My friend met a girl and asked her out. She approved. He took her out. First thing, she realized that they were using the same phone, iPhone 11. She told him that she's tired of hers and wanting to change it. Just like that - on a first date. He said "Me too" and changed the topic.

They went to a restaurant. She ordered 17k stuff including a takeaway of Shawarma and turkey because "I don't know how to eat turkey in public." My guy paid for it.

When they stepped out of the restaurant, she looked at him in the eye and said "Next time, I hope we go somewhere bigger." He said "Yes we will."

They were passing a phone accessories shop and she said "My phone cover is old, I want to change it." They went inside. She picked one of 4.5k and wasn't willing to put her hand in her bag. He paid for it.

He ordered Bolt for her. When the Bolt guy arrived, my friend was putting his hand in his wallet to bring the money for the Bolt but she said he should transfer into her account instead.

My friend that had wanted to give her 5k cash for the Bolt (even though the actual amount it showed in the app was 3.6k) had to send her 10k.

She waited until she received the alert even after he had shown her the receipt. When the alert came, she said "Yesss it's here," and went into the car. There wasn't a thank you.

She didn't call or text him in the next 12 hours after she left. He had to call her.

When he finished narrating all these, he asked me if I had seen any red flags. I said no sir. There are no red flags. Only red apples. And I know you like apples.

[Maryam Abdullahi @MummyFaruk]

Burna Boy Makes More Money From Music Than Wizkid and Davido Combined

Yes, I said it.

And before the Wizkid FC and 30 BG start dragging me, let's look at the numbers available to the public.

As of Today August 23, 2026, Burna Boy have 57.5 million Spotify monthly listeners.

Wizkid have about 17 million.

Davido have about 11.6 million.

So Burna Boy had more monthly Spotify listeners than Wizkid and Davido combined, roughly 57.5M vs 28.6M.

Then look at touring.

Publicly compiled concert data puts Burna Boy's major concert grosses at more than 6.15M at London Stadium, 2.86M at Paris La Défense Arena.

So if we're judging purely from the numbers that are publicly visible, you can make a very strong argument that Burna Boy currently generates more commercial activity from music than either Wizkid or Davido, and potentially more than both combined in some categories.

But here is where the argument gets interesting.

Revenue generated is not the same thing as money the artist keeps.

None of us have seen the complete contracts between these artists and their record labels, distributors, publishers, managers, promoters or other business partners.

We don't know every percentage.

We don't know every recoupable expense.

We don't know every advance.

We don't know every ownership arrangement.

And we certainly cannot calculate their actual take-home income from Spotify listeners and concert grosses alone.

Burna Boy has had major international relationships involving Atlantic Records, while his African business has also involved arrangements with Empire. Public research even indicates that his Atlantic arrangement excluded Africa, meaning his African business remained under his team's control.

Davido's Sony deal, meanwhile, was publicly reported as allowing him to retain rights to his music and performances.

His later Nine+ Records partnership with UnitedMasters was also structured around artists retaining their masters and 100% of their royalties.

So yes, Burna Boy may generate more money from music than Wizkid and Davido combined.

But we cannot responsibly say that Burna Boy keeps more money than Wizkid and Davido combined.

We don't have the contracts.

And this brings me to the real lesson.

THE DANGER OF LOSING VALUE BECAUSE OF PERCENTAGE

One of the biggest mistakes I see artists make is obsessing over the percentage a record label will take instead of looking at the total value of the deal.

An artist hears:

"The label will take 60%."

And immediately says:

"No way! I'm not giving anybody 60% of my music."

But what if that 60% comes with international marketing, distribution, radio promotion, playlist pitching, video financing, touring support, experienced executives, global relationships and access to audiences you couldn't reach alone?

40% of 10,000.
with your 100% earning, you might still not earn a valuable amount because you don't have the infrastrucure to cross certain markets or market to bigger audience.

The percentage isn't the deal.

The value of what you're getting in exchange for that percentage is the deal.

When you're signing a record deal or negotiating a new one, stop asking only:

"What percentage are they taking?"

Ask these questions instead:

1. Will this deal expose me to new audiences and markets?

1. Do I retain meaningful creative control?

1. Who owns the master recordings?

1. Who controls the rights to exploit those masters?

1. What exactly is the label obligated to do for me?

1. What happens if the label fails to perform its obligations?

1. What expenses are recoupable?

1. What are the term and options?

1. What happens to my rights after the agreement ends?

1. What other clauses could affect my career, income and freedom?

Because a bad deal isn't necessarily the deal where the label takes the biggest percentage.

Sometimes the worst deal is the one where you keep 100% of something that isn't growing.

Don't negotiate percentages alone. Negotiate VALUE.

[Maryam Abdullahi @MummyFaruk]

Nigeria is a strange country.

How can the poorest regions, that is the North-East and North-West, produce the first and second richest Nigerians?

The same regions are also the least educated in Nigeria. But somehow they managed to produce the first two richest Nigerians.

That is something to be studied by economists, sociologists, anthropologists and other relevant professionals.

For those who do not know, Mike Adenuga, a Southwesterner, is no longer the second richest Nigerian. He held that position for many years, until another Northerner overtook him.

Mike Adenuga of Globacom is now the third richest Nigerian.

The list of the First 5 now looks like this in order of ranking according to a general Google search.

1. Aliko Dangote worth $`28.5 Billion.
2. Abdulsamad Rabiu worth `$11.2 Billiion.
3. Mike Adenuga worth $`6.5 Billion.
4. Adebayo Ogunlesi worth `$2.2 Billion.
5. Femi Otedola worth $1.3 Billion.

However, Forbes only recognises four Billionaires in dollars in Nigeria, and on that list Femi Otedola is number 4. I will go with Forbes since they have the global gold standard for accurate networth.

By the way, Forbes has no fifth richest ranking for Nigeria. I don't know why, but that's the data.

Hence, we have two Hausas and two Yorubas that meet Forbes criteria.

Personally, however, it bothers me that the poorest and least educated region in Nigeria produced the first two richest men in Nigeria. It doesn't add up.

When you talk about the most educated, enterprising and industrialised states in Nigeria, you would talk about Southwest, Southeast and a few South-south states. But as you can see, not a single Igbo or Ijaw person is on Forbes list.

That means, for some weird reasons, the region with the least opportunities in terms of education and industry have managed to produce the highest moneymakers.

The only reasonable way I see that happening is if there's some form of RIGGING built into the Nigerian economy.

Yes, the Nigerian system of wealth creation is NOT A FAIR, MERIT-BASED SYSTEM. It is not built on MERIT. I can say that without equivocation.

It is a system built largely on CRONYISM and NEPOTISM. That means people in government or power find ways to give jobs, roles, contracts or favours to their friends or close relatives in order to enrich them. They create a monopoly to enrich their friends and relatives.

Without minimising their achievements and contributions to Nigeria's economy, if our system was truly merit-based, Dangote and Rabiu might not actually occupy the first two positions above.

I can see Yorubas occupying them. I can see Igbos following behind. I can even see a few Urhobos and Ijaws taking enviable positions on the list. But I sincerely cannot make sense out of the poorest and least industrialised regions leading on the Forbes' List. Statistically, it does not make sense for those regions to produce the wealthiest men.

What do you think? Could Northerners actually lead in wealth if Nigeria was structured fairly and merit-based? I personally don't think so.

I believe that no matter how stupid or illiterate a person might be, if they had the right connections and opportunities given to them on a platter, they would make sizable amount of wealth. Someone is rigging the system on their behalf. Sometimes wealth creation is 50% opportunistic and 50% brain power.

I think that is what has happened for much of our history in Nigeria. We are a deeply nepotistic country. Who you know is more important than what you know or what you can do.

That's why we place a lot of emphasis on CONNECTIONS in our discourse, instead of on SKILL and KNOWLEDGE. Because in Nigeria your skill and knowledge are inconsequential without the right connections or networks.

Am I wrong?

[Maryam Abdullahi @MummyFaruk]

Insta is for fake lifers, hooks, yahoo boys and girls etc.
X is way better than Instagram tbvh.

[Maryam Abdullahi @MummyFaruk]

If you want to sha learn music 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, take some clues from this musician.

Some of you know him too well unlike who just knew him two weeks ago

If you've been active on social media between June and August, especially with the music people use on their stories, you must have heard baba song.

The one with the lyrics:

"What's my name? Oya say that again, daily I'm getting paid."

Well this was the trending song before "you could heaven baby" came in like a thief in the night and stole the spotlight. HAHA.

For those who don't know the singer, His name is 𝐇𝐨𝐭 𝐊𝐞𝐞𝐝.

And on TikTok app, I can't explain why he's been unapologetically bumping into my timeline lately, and maybe I know why.

Who knows, because I've been hearing this song everywhere. Seeing it on people's statuses. Hearing people use it in videos.

But somehow, I never really caught who sang it.

Not until his videos started rolling into my timeline.

And it's not enough that he has Zlatan Ibile on the song. This guy's promotion is CRAZY and I'll list some of it.

1. There's a dance step to the song. I'm sure those who know it know the chest movement dance. 😃

But it didn't stop there.

1. If this song has been used in 1 million TikTok videos, I can confidently say maybe up to 200k of those videos are Hot Keed himself promoting the song.

I've seen some of his promo content and I genuinely like the strategy.

= Like Him explaining Zlatan's verse word for word.

= Him overlaying people's dance steps to sing and doing reaction videos.

= Him dancing to the song with that contagious smile. I mean, His fine-boy privilege is also doing small work there.

And Him also doing ad-libs on camera that weren't even in the original song. There are many more.

All these takes my mind to Shoday, another talented Nigerian artist who once said in an interview that there was a period before he became known when, anytime he released a song, his target was to make 50 videos every day on TikTok.

He didn't have money to pay promoters, so he used his last strength to promote himself.

And to me? regardless of your niche, That's one of the hardest things to do.

To keep promoting your art after you've created it. creating it alone takes lot of work.

But the promotion? more work pro max . because it's just you in the business of consistently putting it in front of the people who need to see it.

for someone who wants to sell a skill or a course or service? they have to keep talking about it until it reaches the eyes of the final consumer.

You're an artist? Same thing even when you have a record label.

I know they are Some people who have to take it seriously by learnjng the skill and come up with content strategies around it.

but the more lucky ones seem to have the skill naturally without learning it .

But even when you have it naturally, there's still a level of planning required to give life to the execution.

People like Funke Akindele understand this very well.

And I'm almost certain Hot Keed's goal wasn't just for the song to blow.

Because there's a difference between having a hit song and having people know the face behind the hit song.

And from what I've been seeing, this guy is has worked towards that and gave it a mission accomplished tick.

It's a beautiful song, the lyrics too i love it but beyond the song itself, I think there's something to learn from how deliberately he's putting himself behind it.

If your work must cross borders, people must kno

Sometimes, you don't need to wait for the song to become a hit before you start acting like it's a hit.

You might just have to promote it until everybody else catches up.

[Maryam Abdullahi @MummyFaruk]

Many of you my brothers in Arewa need to learn a lot about women.

You are being raised to be shy and avoidant. Some of you stopped entering your mother’s bedroom the day you turned ten years old. You are not close to your sisters. The only relationship you have with your sisters is “Mai za’a girka yau?” so you know whether it is rice or tuwo idan tuwo ne ka kumbure idan rice ne ko taliya a ji dadi a yi salle and then they serve you food afterwards. This disconnect could be the biggest factor as to why you don't know anything about women and their bodies.

For those of you who may not know or are deliberately trolling a woman, “ladies sickness” could mean two things. One is menstrual cramps. The other one is that some women are always sick. Today, headache; tomorrow, stomachache, yet it doesn't stop them from functioning.

For those who understand women, once a woman says “ladies sickness” they already know it's menstrual cramps. They don't sexualized everything. No woman on this earth seduces a man by telling him about her menstrual cycle. We do it when we are comfortable with someone.

Being seductive isn't included in ladies sickness because it's not a “ladies sickness”. Moreover, which woman would be chatting with a new person and immediately start telling him about her intimate needs? Women, regardless of how wild or naughty they are, have reservations towards intimacy. They’d always pretend.

You need to mingle with women more. It will help you with the way you sexualize things. Work, school and make friends with more women. You don't know even the basic things about a woman. Tell me, why won't a mannequin or a girl with headphones on a niqab turn you on? They flash small chest or wear body con clothes, you are a gonna. Everything seduces you because you are curious about basic things.

If to you, “ladies sickness” means seducing a man, then you need help.

At the end of the day, babban Yaya na ya kyauta da ya so ya kai “kayan dubiya” don ya san Mai an “ladies sickness” you people are the ones misunderstanding the whole thing.

Again, duk girma ko matsayin namiji, he must desire a woman and vice versa. Ko activist ko feminist duk muna son juna no need to save face. If a man or woman expresses his desire for each other, there's nothing shameful about it.

Da babban Yaya na da yar uwata and the foot soldiers, all of you enter inside and allow us to see other content. Thank you

Until the sun stops rising, I’ll always be your best friend.

Salma Yakubu

[Maryam Abdullahi @MummyFaruk]

Some comparisons I just don't like because they either ignore or miss crucial data.

One of tnem is comparing Lagos and Abuja. It is simply misguided and quite insulting.

In a million years, Abuja and Lagos will never be mates.

I don't know why, but it irks me when I hear people say things like;

"Abuja is a more livable/cozier place than Lagos."
"Abuja is quieter and more peaceful than Lagos."
"Abuja offers better living conditions than Lagos."

Or, they say;

"Lagos is smelly but Abuja has clean air."
"Lagos is dirty but Abuja is pristine and clean."
"Lagos is too noisy but Abuja is peaceful."

Of course, Abuja is all that because Abuja is literally USELESS in terms of real, substantive, personal and national impacts.

Most lazy and unproductive people always look good and peaceful too, because they're not creating impact through hardwork and sweat.

Abuja is like a barren wife without a child. Her breasts will be firmer. Her body still stays fit. Her waist will be curvier. Her skin will glow.

Compared to a wife with ten healthy children. Her body won't stay the same because ten precious lives have come out of her body and sucked her breasts.

Lagos is not as quiet, cozy, livable and peaceful as Abuja because Lagos is productive and fruitful to tens of millions of lives.

The last thing Lagos deserves are these veiled insults.

Everybody is in Lagos and feeding off Lagos.

Everybody is sucking from the mammary glands of Lagos.

Meanwhile the FCT Abuja is nothing but a rendezvous for fat power-brokers and politicians, and those who seek the patronage of the political class.

But in terms of REAL, SUBSTANTIVE, PERSONAL and POSITIVE impact on Nigeria and Nigerians, Abuja is nothing compared to Lagos. It is an insulting to suggest otherwise.

What is the population of Lagos? A rough estimate says 21 million. Some data put it at 25 million.

What is the population of FCT Abuja? Maximum of 4-5 million according to recent data.

That means we can literally carve out six times the population of FCT Abuja from the population of Lagos.

What's the Gross Domestic Product (GDP) of Lagos State? That is the total money value of goods and services produced in Lagos State. Approximately over Forty-One (N41) Trillion Naira. The highest in the country.

What's the GDP of FCT Abuja? Approximately Eight (N8) Trilllion Naira. That's five times LOWER than what Lagos generates. And FCT Abuja is probably only on the top 5 List because of federal spending and investments.

The difference between Lagos and FCT Abuja in terms of economic productivity and monetary value is not only massive. It is astronomical.

That also means lots of human and vehicular activities concentrated in lots of places within a small space.

That means a lot of human wastes within a small space.

That means a lot of air pollutants.

That means a lot of noises.

The things that make Lagos rich and a magnet for all are the same things people use to insult her.

If FCT Abuja had just half of Lagos' population size and challenges, it will not cope well. It will not be the livable paradise that you guys use to insult Lagos.

Lagos is carrying a lot of burdens and has done so relatively well.

At this point, if you want to be fair, you compare Lagos with New York not FCT Abuja.

Abuja is just an overhyped relaxation hub for those who have made enough federal government money to waste.

In addition to these, FCT Abuja is boring. It's more like a place for retirement and retirees than a place for fun and living high.

Nobody comes to Nigeria for "Detty December" and FCT Abuja is what comes to their minds. Nobody!

They all come to party and celebrate in the same Lagos in December, adding more pressure to the already existing ones for Lagosians.

Please and please, stop comparing Lagos with FCT Abuja.

You can live anywhere you like. We don't care.

Just make you give Lagos the respect she deserves.

Lagos literally feeds Nigeria.

#truthissacred
Selah.

[Maryam Abdullahi @MummyFaruk]

You people may hate this truth i am about to say cus of biases and emotions but I'll say it.

Walahi majority of you have been raised, brainwashed, and emotionally blackmailed to gaslight and uphold a lot of bad behaviors in our elders and parents.

It's also one of the major reasons majority of y'all are under unnecessary pressure and going through heartaches, lack of growth and stagnancy.

A parent willingly gave birth to a child, they are to raise that child and make sure that child is well to go to a large extent before independence, it's their responsibility, no in-between, but for majority of una una no even know quality lives cus due to your parents bad decisions una turn hustlers for teenage age and them succeed still whine una untop say e normal.

Quality childhood and living is now based on who's parents has money, majority of us no know quality living, na struggle upon struggle, infact to the average Nigerian child a good parent is now as good as the one who can provide.. because provision is now luxury..so you now have children wishing for affluent parents even if these parents are criminals..

Instead of parents to dey nuture children wey dem born them don successfully gaslight and emotionally blackmail una to take up their role and even nuture them join too, if you come be eldest them make you feel less for not taking care of siblings wey no be you born o...

Worse part na so their own parents do them.. circle upon circles..abi you think say foundational curse na spiritual? Shey otedolar and dangote dey suffer from any foundational curse? This shit is physical like mad!

Siblings wey no be you fuck o..

Una think say na normal thing.

How the collective wan take escape poverty and hardship when the foundational stage dey faulty..

Them go whine you say Na God dey take care of children but na them de fuck.

The religious Bodies encourages it, the capitalist systems relies on it to prosper..

Worst of all una parents don do am..them don whine una, una go start dey see sense in am cus una dey plan do am too..

If you deep many things for wettin e actually be you go understand the reason for the mass hardship..

Foundational problems are less spiritual, it's all physical and mental poverty...and it starts from every parent...a lot of una dey head towards una own soon..na only for social media una dey make better decisions..

Make una better do better for real life..

Marriage no be by force.. children no be by Force..if you choose to indulge use your head..and do better.

[Maryam Abdullahi @MummyFaruk]

@General_Somto The rate at which "pastors" like this man prosper in Nigeria says a lot about our collective intelligence and our tolerance for stupidity and ragebaiting. We too mumu for this country.

[Maryam Abdullahi @MummyFaruk]

@unkonfined Insta is for fake lifers.

[Maryam Abdullahi @MummyFaruk]

"You see this thing called degree or certificate? E fit hold person down pass spiritual attack.

I spoke with one of my friends few years back, a brilliant guy. He finished at Futo with a 2:1. But after school, no job came immediately, so he waited, searched, prayed and nothing happened.

Instead of changing strategy, guess what he did? He went back to school for a master’s degree. Why? Because his mother was supporting him. She just wanted to see her son add more certificates.

He finished his master’s. Still couldn't find a decent job. Now, the mother is no more. And guess what? He is still broke and now looking for someone to sponsor his PhD.

I had to ask him, "why are you letting degrees hold you hostage? Why are you still reading outdated theories while real-world problems are crying for solutions?"

What exactly are you looking for at the top of that academic ladder? He started crying but crying wont solve the matter.

Listen to me oohh, degrees are not bad because I have one already. But they are not the guarantee of success.

The world today is not looking for how many certificates you have. It’s looking for what problems you can solve. The value and skill you carry inside of you.

Many companies are not hiring your CV, they are hiring your value, your skillsets. And if your value no fit solve their problems, dey go ghost you, PhD or not.

I think we need to stop our younger ones from worshipping degrees like they are gods. Every young person is running to enter university without identifying the skill he is going to refine.

Degrees are only useful when combined with real-life, income-producing, problem-solving skills.

What will shock you is that the boy who learnt how to sell phones or sow clothes is now paying rent for the guy who is doing his PhD in Peace and Conflict Resolution.

Let me say it clearly: Your degree might actually be holding you back and not your village people, It’s not that school is bad, but because you have been made to believe that school alone is enough.

It’s not.

I pray we begin to raise a new generation of thinkers, doers, builders, and problem solvers, and STOP mass producing certificate holders who are job seekers forever.

In Nigeria, we are not short of certificates holders, we are short of creators, problem sovers, and business builders.

I am the BillionaireMechanic, and this is one truth that will set someone free today.

If this post touched you, share it before a friend waste another 5 years chasing another paper that can't pay bills"

[Maryam Abdullahi @MummyFaruk]

Dem go beat wetin no good comet for her body

[Oyindamola🙄 @dammiedammie35]

Phyna getting ready for her boxing match against Nkechi Blessing tonight 🥊