Mark Patchett

Founder at Growth Shop - Kyiv/London. Scaling DTC's (ex Nectar Sleep + Trouva + 250 more)

[Mark Patchett @MWPatchett]

@mikefutia STATICS

[Mark Patchett @MWPatchett]

@MeghUpdates Lies. Fake news.

[Mark Patchett @MWPatchett]

Gold.

https://t.co/8DYql36Xfx

[sam lessin 🏴‍☠️ @lessin]

The state of VC in 2025. Where we are, where we are going, and where to invest ... https://t.co/NvOOYzeEpG

[Mark Patchett @MWPatchett]

@lilstass_ Hero

[Mark Patchett @MWPatchett]

I��m glad the robots understand what Maieutic is as I definitely can’t pronounce it.

[Alex Veremeyenko @alex_verem]

Most people think AI gives wrong answers because it "doesn't know enough."

But there’s a technique that changes everything.

It’s called Maieutic Prompting.

Here’s a quick breakdown with prompts 🧵:

[Mark Patchett @MWPatchett]

@Aazarshad Ads

[Mark Patchett @MWPatchett]

@antinertia Cursor

[Mark Patchett @MWPatchett]

@oliverwhudson PROMPT

[Olly Hudson @oliverwhudson]

You’re missing these prompts to fix your creative feedback loop…

GPT-4o dropped last week and we’ve been testing prompt after prompt, so you don’t have to.

Today we’re launching something built from those tests...

The Ad Creative JSON Script Library: Your plug-and-play system for generating high-performing static ads using AI, in seconds.

This isn’t a “maybe it’ll work” idea. Our scripts have helped us generate a 6-figure ad with a single prompt.

Just smart structure + AI execution.

Inside the guide:

✅ 8 Ready-to-go JSON templates for UGC, testimonials, offers & more
✅ Copy + visual placeholders formatted for GPT-4o
✅ Examples of top-performing layouts
✅ Creative compliance tips
✅ The exact prompt + layout behind a £100k+ campaign

If you’re scaling a DTC brand or running performance campaigns, this is how you speed up creative without sacrificing results.

Want to get access to the prompts?

👍 Retweet this post
💬 Comment “PROMPT” and we’ll send it over!

[Mark Patchett @MWPatchett]

@CoryDobbin GPT

[Mark Patchett @MWPatchett]

@godofprompt Go go

[Mark Patchett @MWPatchett]

My favorite line from the UpWorker “It's your mistake that you should stop or end the contract if you don't need any work”. It was our fault for leaving our door unlocked. He claimed he used the 4-6 hours a day to "checking pixel was tracking". 😂

[Mark Patchett @MWPatchett]

Our Shopify brands are smashing SMS ROI numbers for back-in-stock notifications with WhatsApp. Nicely done @DiscoCrate. WhatsApp is the next big win in ecom 👏

[Mark Patchett @MWPatchett]

@pmarca This list has been solid. I left my home in Kyiv last week. So, so, so sad seeing this unfold. This list does the best job so far of giving a realistic picture vs what our friends who are on the ground are experiencing. https://t.co/840kMtTZYb

[Mark Patchett @MWPatchett]

@AndrewAllsop @GrowthMentorHQ Cheers man!

[Aaron Orendorff @AaronOrendorff]

1/

Is content “complicated”?

Short answer: yes.

Long answer: no, but …

(1) Context matters

(2) Goals matter more

(3) Strategy aligned with the funnel (sales) + a qualified audience (SEO and product-market fit) + retention metrics (reciprocal LTV) is rare AF.

[Mark Patchett @MWPatchett]

@jerrrremy Def owned by a former pizza boy #Respect

[Mark Patchett @MWPatchett]

@execupundit What you roll with?

[Mark Patchett @MWPatchett]

@KovachR Nice man, I think the missing piece that CRM nails is cleaning the list for things like refunds and less attractive finance orders etc if the economics aren't as warm. A nice combo is negative CRM shitty audience LAL paired with positive pixel audiences.