At the 2026 Effie Awards Gala, our team at MX, our partners Gregory Welteroth Advertising, and clients from Okta took home a SILVER EFFIE for our work with on Okta’s “It’s Possible” campaign.
#effieUS#EffieAwards#B2Bmarketing#BrandStrategy#Cybersecurity
Last week, we celebrated the launch of the new https://t.co/69U1ImIl8C and the celebration with STARC blew us away! Thank you STARC for expressing your gratitude in a memorable way. We're grateful and proud of the site and our partnership.🥂
#AgencyLife#TheMXGroup#STARCSystems
Many B2B dashboards offer "dead-ends" instead of real insight. Matthew Binz, senior director of martech and applied intelligence at MX, says the shift is moving from counting activity to mapping relationships. https://t.co/jfWNa9LJZt
Your buyers don’t move through a funnel anymore. They move through probabilities and AI decides the path. Learn how to show up where the algorithm’s placing its bets. https://t.co/KMWqLa4gVQ
#B2BMarketing#AI#MarketingStrategy#DigitalExperience
Is it the end of the MQL? The 2026 B2B Marketing Impact Report highlights that marketing’s new standard is how it's contributing to deal velocity and revenue.
Sarah LaPalomento at MX shares why B2B marketing must become financially fluent, asap. https://t.co/woP02IqN8c
In the age of digital saturation, how can brands stand out? Great insights from MX group strategy director, Anca Rhone on what it takes in The Drum. https://t.co/foagqg67Hj #branding#B2B#marketing
Marketing has a new standard: Business impact. The C-suite is demanding #B2B marketers prove their impact on revenue. Learn how to shift marketing from cost center to growth engine in our 2026 report. https://t.co/oh98NjEIRM
@marketingb2b#GrowthMarketing#CMO#MarketingStrategy
Getting our spooky smarts on at MX's Halloween Trivia! 🧠🎃 So much fun (and great sandwiches) while battling over:
❓ What veg was carved before pumpkins? Country where Halloween originated?
Know the answers? Drop your guesses! 👇 #TheMXGroup#FallFestivities#AgencyLife
NEW REPORT: 2026 B2B Marketing Impact Report: From Cost Center to Growth Engine, by The MX Group and B2B Marketing, learn how top-performing marketing teams are rising to the challenge and driving commercial impact. https://t.co/qnHk35GMzi
@MarketingB2B
"It feels clear to me that fragmented thinking is what gets in the way,” when connecting brand and demand, says Kelly Olson, MX. Learn how marketers should 'think' instead, here on The Drum. https://t.co/Kr3dddCUyD
Tune in to the 4x winner of the w3 award, Projectified #podcast by @PMInstitute and MX. 2.5 million downloads. Recognized as the best in digital excellence and #content. Read the news: https://t.co/c2eS5d0XRZ
Listen on Alexa, Apple Podcasts, Spotify: 🎧 https://t.co/xy7KuYE3DZ
A website that looks good is one thing. A website that feels like your brand at every click? That’s next level. Here’s what @ForgeBio had to say about their new digital experience.
Meet your top B2B Global Brand Specialist Agency: Bray Leino + MX! 👋 We're now the 5th largest B2B Brand specialist agency worldwide, delivering specialized expertise and proven results in B2B branding. https://t.co/tos6WigYr6 #B2BMarketing#GlobalBranding#GlobalAgility
The era of zero-click content has arrived. Here’s what's happening now:
→ Google AI Overviews cut CTR by 34.5%. Your audience scans, saves, shares... clicking way less. Learn how to adapt. https://t.co/KRizslW4sK
#ContentStrategy#ZeroClickContent#DarkSocial#ContentMarketing
“B2B companies need both global reach and a personal touch,” said Kate Cox, CEO of Bray Leino. Learn more about our ranking and what comes next for B2B agencies in the recent news from MX. https://t.co/hswMrF88in
#B2B#Marketing#TheMXGroup#Brayleino