Nicola

[Nicola @N1colaRay]

Configure your tech stack for a smarter, more personalised and qualified approach to ABM: https://t.co/dvZG34Kmov

#ConversationalMarketing #ABM #AccountBasedMarketing #B2BMarketing

[Nicola @N1colaRay]

Understand where your leads come from by tracking UTMs from #Pardot into #Salesforce campaigns. Step-by-step advice from the brilliant Triana Jarman: https://t.co/Yym6f4xgab

#UTMs #MarTech #Attribution #LeadGeneration #B2BMarketing

[Nicola @N1colaRay]

Goodbye third-party cookies, hello more customer-oriented strategy.

4 ways to adapt your marketing strategy ahead of the changes: https://t.co/pOrIOWJESF

#ThirdPartycCookies #Google #DigitalAdvertising #DigitalMarketing #B2B #B2BMarketing

[Nicola @N1colaRay]

Don't stand for mediocre. Create thought leadership that works: https://t.co/dWHV0whLmf

#ThoughtLeadership #ContentMarketing #DigitalMarketing #B2B #B2BMarketing

[Nicola @N1colaRay]

Wondering how to connect the dots between your digital advertising programmes?

Take a look at the bigger picture by comparing, evaluating and reviewing digital advertising in your business: https://t.co/hUCnSqm4l7

#DigitalAdvertisingAudit #B2BMarketing #MarketingAgency

[Nicola @N1colaRay]

Accelerating your agency? Want better outcomes for your clients? Attend tomorrow 👇 It's free and worth your time.

https://t.co/INnUzFgLQm

@Drift @LeadFabric @MartechAlliance @MarketingB2B @Bluprint_X @themagnusclub @Cognism @ClarifyUK @HallamAgency @cogniclick @cyance

[Nicola @N1colaRay]

Today marks 1 year #WFH and I'm so proud of what we've achieved 💪

This year at @ModernB2B we've:
➡️ more-than-doubled the size of our team
➡️ been awarded number 1 rising star UK B2B agency
➡️ maintained a highly engaged remote workforce

Here's to a more hybrid way of working.

[Nicola @N1colaRay]

Using compelling creative content in B2B social media environments has never been more important. Overcome short attention spans and plan your next 'thumb-stopping' moment: https://t.co/AHZenNhw0s

#B2BCreative #SMM #SocialMedia #B2BMarketing

[Nicola @N1colaRay]

To maximise the benefits of account based marketing, businesses must prepare, secure internal support and allocate enough time and resource.

Check you've got the right building blocks in place to succeed: https://t.co/Ws9kJuUq71

#ABM #AccountBasedMarketing #B2BMarketing #B2B

[Nicola @N1colaRay]

A round of applause for @Hyland and the team at @ModernB2B for all of their nominations last year 👏👏👏

Hard work certainly pays off! https://t.co/icJoWo2xYh

#Search #PPC #MarketingAwards #B2BMarketing #DigitalAgency

[Nicola @N1colaRay]

B2B digital advertising is at an inflexion point.

Rethink your strategy.

Consider the key management principles: https://t.co/VypVp7nHEb

#DigitalMarketing #Digital #B2BMarketing #MarketingAgency

[Nicola @N1colaRay]

Preparation is key when setting-up a series of emails in #Pardot. Take a look at the email template checklist to find out if your process is licked: https://t.co/0w7hLjvyIT

#pardot #emailmarketing #b2bmarketing

[Nicola @N1colaRay]

The current climate has forced advertisers to push more spend into digital, causing a fight for impressions, increased bids and higher CPLS's.

There's a solution. Make LinkedIn work harder: https://t.co/vvqoDGmiGG

#LinkedIn #SocialMediaMarketing #B2BMarketing #MarketingAgency

[Nicola @N1colaRay]

Want #ROI form your tech investment❓

Don't just invest in shiny new technologies.

Consider your long-term goals and weigh-up the options.

Access budget-dependent summaries of the latest ad tech in the guide: https://t.co/o93ytTnWZu

#digitaladvertising #B2Bmarketing

[Nicola @N1colaRay]

It's an exciting time to be in B2B marketing.

More ad technologies are available than ever before, creating high volumes of data, smoother automations and more opportunities.

Find out which technology is right for your business: https://t.co/NygGsGgpZH

#digitaladvertising

[Nicola @N1colaRay]

Fact - If you make assumptions in #ABM strategy, your results could fall flat.

Find out if you're applying the right formula and tactics to leverage ROI from ABM: https://t.co/ub9KoYAXY1

#AccountBasedMarketing #CMO #DigitalMarketing #B2Bmarketing

[Nicola @N1colaRay]

Want to know which form of content works best for your prospects?

It depends which stage they're at in their buyer journey.

Get to know them: https://t.co/S4z832rp68

#buyerjourney #customerjourney #b2bmarketing #digitalagency

[Nicola @N1colaRay]

#B2B digital advertising is picking up pace.

There are now more options, upgrades and technologies available than ever. Find out what you're missing out on: https://t.co/EAHSzpIwqK

#digitaladvertising #SEO #b2bmarketing

[Nicola @N1colaRay]

Email marketing is all about working smarter, not harder.

Really think about your nurture flows and add in steps where necessary.

Our resident expert @Tree_OnAHill walks you through this in her latest blog post: https://t.co/pvdywJkK9R

#pardot #b2bmarketing

[Nicola @N1colaRay]

I had a lot of fun discussing the current challenges, opportunities within B2B and @ModernB2B's plans for the future with @HelloHGKC for a recent podcast. Take a listen if you can: https://t.co/XWaApt99A8

#podcast #b2bmarketing #digitaldisruption #b2bagency