Is it easier for a song to go diamond in the streaming era than it was in the physical era?
Complex's Chief Content Officer @N_C_B certainly thinks so, and he's got one stat that proves that the RIAA made it way easier for an artist's song to go 💎 in recent years.
By 1996, @REALDJPREMIER had arrived at what most people recognize as his signature sound.
He caught glimpses of it on records like "Mass Appeal" and his work on KRS-One's "Return of the Boom Bap" album, but it landed right in his lap after persistence and pressure from Biggie Smalls.
Biggie needed one more track before his album was complete. Premier didn't have time - he was already overbooked. He told Biggie he'd make him something for his next album.
"I don't care if it's Impeach the President, just make me something!" Biggie insisted.
So Premier told Big to meet him at D&D Studios. He tuned a single note to multiple different keys and started playing around with it. Biggie interjected:
"Do that, do that!"
After laying down the track, Biggie suggested Premier sample R. Kelly saying "it's unbelievable." Premier was hesitant "it might not be in key" he said; but Biggie encouraged him to try it anyway. It fit perfectly.
What's the lesson here?
Maybe you can only find your signature style when you're forced to work fast and stop over thinking.
Maybe you only find your signature style after encouragement and guidance from someone who doesn't know your process but sees your genius.
Maybe we need to indulge the simple suggestions people make to each other, more.
Source: Idea Generation with @N_C_B
💡 IDEA GENERATION LIVE 💡
@colebennett, the creative mind behind @lyricallemonade, joins host @n_c_b for a live interview on the ComplexCon(versations) stage.
Only at #ComplexCon, October 25th. Don’t miss it.
🎟️: https://t.co/paUhqzL1Tl