Nacho CARNÉS

International Senior Marketing Executive, Coach, Lecturer & Speake | My Personal and Professional Goals: Build Businesses, Create Value and Have Fun

[IAB Spain @IAB_Spain]

La edad marca la diferencia: la IA alcanza al 79% de la Gen Z, el 64% de los Millennials, el 47% de la Gen X y el 33% de los Boomers. Por género, 51% de hombres y 53% de mujeres.

#EncuentrosIAb

[IAB Spain @IAB_Spain]

Según @GfK_Spain los usuarios únicos de herramientas de IA en España crecen un 49% en un año, de 17,3 a 25,8 millones. ChatGPT suma 20,4M, Gemini triplica su audiencia hasta 10,2M y Copilot llega a 2,8M (+25%).
#EncuentrosIAb

[Nacho CARNÉS @NachoCarnes]

Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS https://t.co/OeBdN1AGB4

[Nacho CARNÉS @NachoCarnes]

Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them https://t.co/5uFYosVEOp

[Nacho CARNÉS @NachoCarnes]

Google AI Overviews jump from 26% to 80% of branded queries https://t.co/syDYpsofK0

[Nacho CARNÉS @NachoCarnes]

Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AI https://t.co/Bzs5aLUQqi

[Nacho CARNÉS @NachoCarnes]

Amazon Ads And The Amazon DSP Get An Agentic Rebrand https://t.co/LpcAIYvUGA

[Nacho CARNÉS @NachoCarnes]

Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari https://t.co/GrszIgF425

[Nacho CARNÉS @NachoCarnes]

7 AI search myths, debunked https://t.co/yhVPcaMIG2

[Nacho CARNÉS @NachoCarnes]

Who Will Stand Up For The Open Web? https://t.co/bfTOGrBFOX

[Nacho CARNÉS @NachoCarnes]

On Friday, Lifesight, a marketing measurement platform that combines MMM, incrementality testing and attribution, open-sourced Horizon, its tool for predicting future demand https://t.co/wZ9Od8C8Ph

[Nacho CARNÉS @NachoCarnes]

Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check https://t.co/3hFFqHRUw2

[Nacho CARNÉS @NachoCarnes]

Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers? https://t.co/4Bt8m1b2SI

[Nacho CARNÉS @NachoCarnes]

How to build a marketing team with AI coworkers https://t.co/uF8QDYGSub

[Nacho CARNÉS @NachoCarnes]

AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows https://t.co/JN1Bl8uJaE

[Nacho CARNÉS @NachoCarnes]

Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack https://t.co/2xdRixQRil

[Nacho CARNÉS @NachoCarnes]

New analysis suggests Google’s Aug. 17 Smart Bidding update is driving higher CPCs and lower IS for budget-limited campaigns https://t.co/oIy0oeYM59

[Nacho CARNÉS @NachoCarnes]

HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud https://t.co/hjfzLrjbph

[Nacho CARNÉS @NachoCarnes]

A new comic strip from #AdExchanger: “Everybody Say: ‘Prog IO!'” https://t.co/AIXSZqWJGv

[Nacho CARNÉS @NachoCarnes]

Google tests paying publishers for using its content in AI Mode, AI Overviews and Gemini https://t.co/OGhkIN2E2C