this is WILD:
Legora says it became the fastest company ever to go from $0 → $100M with a direct sales motion.
Patrick Forquer joined at ~$3.5M.
they exited last year at $70M.
hit $100M at the start of this year.
and he says TWO GTM decisions mattered most:
1. treat the pilot like the sale
when you're creating a category, customers don't already know what “good” looks like.
so Legora made the pilot elite:
• education
• adoption
• ROI
• use-case discovery
• responsiveness
• actually delivering value before the contract
most customers tried before they bought.
2. hire 2 post-sale people for every 1 pre-sale hire
implementation.
change management.
ongoing transformation.
because as he puts it:
“unless people actually implement and use it… all the ARR, our growth doesn't matter.”
a lot of AI companies obsess over getting the deal.
Legora obsessed over making sure the product actually became part of how the customer worked.
this 4-minute clip is probably one of the best GTM breakdowns I've seen from a company scaling this fast.
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If that happens, global institutions, countries and investors could fuel an unprecedented crypto bull run. 🚀
With potential supply shocks across several coins, this could become a historic crypto cycle.
Don’t be late to the next opportunity. 🔥
⚠️ Disclaimer: For educational and informational purposes only. This is not financial or investment advice. Crypto assets are highly volatile and carry significant risk. Do your own research and consult a qualified financial advisor before investing.
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