I help you tell your story. Memoir Ghostwriter. Book coach. Author. Words in @washingtonpost, @ElleUK, @esquire.Jordanian-American. DM to create your content.
2019: I left my full-time communications job.
2020: I started freelancing and pitching to newspapers.
2021: I launched a writing cohort.
2022: I ghostwrote a book and thought, “Maybe this.”
2023: I ghostwrote one memoir after another.
2024: 80% of my income came from ghostwriting newsletters and memoirs.
2025: I run a business built entirely on words.
It’s easy to miss the momentum while you’re in it.
But this?
This is a career.
If you want to support my work, you can get my multicultural children's book, The Lonely Cucumber, about healthy eating from Amazon here:
https://t.co/6aQ7RDFchD
My debut novel, They Called Me Wyatt, is a murder mystery I spent years on.
Selling it feels like begging.
The Lonely Cucumber, however, is 400 words about a sad vegetable, and it moves faster than anything else I've published.
It took me a while to understand why.
Almost everyone has a small person in their life.
A niece.
A grandkid.
A friend with a baby shower coming up.
A picture book isn't a purchase.
It's a gift. And people spend on the people they love a lot faster than they spend on themselves.
There's a quieter reason too.
It's short.
Buyers know they'll actually finish it — roughly forty times, out loud, at bedtime — which is more than they can say for the 400-page hardcover on the nightstand with the bookmark frozen on page 30.
The easiest thing to sell is short, giftable, and finishable.
That's true of a lot more than picture books.
Debut novelists are the bravest people in the room.
They finish the thing everyone said they'd never finish.
They kill the darlings that took a year to write.
They query into the silence.
They survive the rejection pile.
They show up to launch day with a real book in their hands.
First book, hardest book.
I never run out of content.
Why?
Because I have a YouTube channel. And a podcast.
Every episode = weeks of material.
Now with AI? It’s next-level.
I drop my scripts into ChatGPT and ask it to create tweets, LinkedIn posts, newsletter blurbs—done in minutes.
created an AI Chief of Staff and named her Sultana.
Every morning, she reviews my emails, calendar, leads, and client work and tells me my top priority for the day.
It's like having an assistant without the payroll.
This has completely changed how I run my business.
New in Claude Cowork: teach Claude a skill.
Record your screen while you do a task, talk through it as you go, and Claude turns it into a skill it can run again. Find it under Record a skill in the + menu of the Claude desktop app.
Available on Pro, Max, and Team plans.
Author Carla Vergot's best book marketing tip:
Don't email indie bookstores.
Show up.
Buy a book.
Bring the owner a coffee.
Ask how you can support them.
Do it right and they'll hand-sell your book to the perfect reader, pulling it off the shelf themselves.
No ad buys that.
Author Carla Vergot's best book marketing tip:
Don't email indie bookstores.
Show up.
Buy a book.
Bring the owner a coffee.
Ask how you can support them.
Do it right and they'll hand-sell your book to the perfect reader, pulling it off the shelf themselves.
No ad buys that.
Memoir tip: The best stories don’t start with ‘I was born…’
They start where the stakes get high.
I often ask my clients what event changed the trajectory of their lives.
As a ghostwriter, I dig for that moment—and build from there.
If I ask you this question, what would be your answer?
The world's shortest guide to becoming a freelance writer:
1- Publish content with your byline.
2- Create a portfolio.
3- Define your niche.
4- Send a cold Email or a pitch linking to your portfolio.
5- Get your pitch accepted.
6- Get published or get rejected and keep going.
I want to eliminate one sentence from my life: “Let’s be realistic.”
When people say it to themselves or others, they’re already boxed in an assumed benchmark they think they’ll never exceed.
They are setting themselves up for mediocrity, to never dare to defy the odds.
This spring, I published someone else's book for the first time.
Not ghostwritten.
Not coached. Published
Through my own imprint.
A client finished her memoir, and I carried it the rest of the way.
Cover, interior, ISBN, distribution.
The whole machine.
I started out as a writer.
Now I help other people become authors.
Didn't see that coming.
This spring, I published someone else's book for the first time.
Not ghostwritten.
Not coached. Published
Through my own imprint.
A client finished her memoir, and I carried it the rest of the way.
Cover, interior, ISBN, distribution.
The whole machine.
I started out as a writer.
Now I help other people become authors.
Didn't see that coming.
“If you want to be an artist of any sort, it seemed to me, then handling your frustration is a fundamental aspect of the work—perhaps the single most fundamental aspect of the work. Frustration is not an interruption of your process; frustration is the process."
Elizabeth Gilbert
The strangest thing I learned from publishing a children's book:
The short one is the easiest book to sell.
Short.
Giftable.
Finishable.
People buy what they know they'll actually finish.
It made me rethink everything I write.
So tell me — what's the shortest thing you've written that you're proud of?
A fantasy novel just landed in my little imprint's pipeline.
I don't write fantasy. Dragons were never my lane.
But a writer trusted me to help carry their book into the world.
Ten years ago, I was emailing agents, begging them to read mine.
Now writers hand me theirs. Funny how that turns.