You need to be extremely dumb to reject ₹4,000 Cr from PepsiCo.
That’s the only lesson I’m taking from meeting Chandubhai Virani, founder of ₹40,000 Cr Balaji Wafers.
He started at ₹90/month in a Rajkot cinema. Today, Balaji sells 5 crore packets a day.
4 things that stood out:
1. Brothers > CEOs: Built the business with his brothers, who still run it together.
2. Kindness > competition: When Haldiram’s factory caught fire, he let his competitor manufacture in Balaji’s factories.
3. Admit what you don’t know: He openly says he doesn’t understand technology. So he hires people who do.
4. Sachets > premium : Build for every Indian, not just the premium customer.
That’s the kind of “dumb” worth being.
Dumb Founder Series — Part 2
Finally the Government WOKE UP!
The Indian government's consumer protection authority has fined Zepto, BookMyShow, IndiGo (InterGlobe Aviation Ltd), PW (PhysicsWallah) and 5 other platforms ₹20 lakh for using dark patterns.
That's a clear message to every consumer brand, stop sneaking a membership into the customer's cart or pre-selecting a donation, or just using guilt to push an add-on.
One thing I personally hated when you book a flight the travel insurance option is shown as "Yes" or "No, I will take the risk." I mean why guilt-trip customers for making a choice? A simple "No" should be enough.
Hopefully, actions like this push companies towards cleaner and more honest user experiences.
The only question is: when these companies do ₹1,000+ CRORES in revenue, would a small fine be enough to actually change these dark patterns?
Meeting Mr. Ram Chandra Agarwal was a masterclass in resilience.
He was diagnosed with polio as a child and still walks with crutches. Yet he built Vishal Mega Mart, lost it in a ₹750 crore debt crisis, and started again. Today, V2 Retail is valued at ₹8,000+ crore.
Three lessons that stayed with me:
1. India doesn't just shop in metros. Tier-2 and Tier-3 cities are where the real opportunity lies.
2. Sustainable growth beats growth at any cost.
3. Master one thing instead of trying to do everything.
India called them “untouchable.”
Nand Kishore Chaudhary called them artisans.
That decision built a ₹10,000 crore company.
He started with ₹5,000 borrowed from his father.
No design background. No connections.
Just one question:
“How can a woman be defined by her caste?”
Today: 40,000+ women artisans • 600 villages •5 states
Most founders chase market gaps.
He closed a dignity gap.
And the market followed.
“Interdependence is the real mool mantra. Not hustle.”
One of the most powerful conversations I've had.
In 1986, the average human daily consumed information equivalent to 40 newspapers.
Today, that number is 174 newspapers a day. Yet people aren’t necessarily wiser.
Because information and understanding are two completely different things.
Indian politicians will become creators or die
Joseph Vijay — decades of content → loyal audience → cultural influence --> CM Of TN
Future politicians won’t be manufactured. They’ll be followed first, elected later. Start small but build influence.