“The perception of the brand prevents early screening because they want to avoid possibly finding out they have cancer. We know it's important to see the cancer early.”
- Murray Aitken, Executive Director, IQIVIA
#RebrandingCancer#SXSW
“There is some hope in our data. Almost 70% of people w/cancer are surviving 5 years or more, & that includes metastatic. & the cancer brand gets credit for improvements in treatments.”
- Christianna Gorin, Chief Growth & Strategy Officer, Ogilvy Health
#RebrandingCancer#SXSW
“As a researcher, I know the cancer of today is not the cancer of yesterday. But through community support and as a caregiver, I feel how cancer is perceived.”
- Sarah Krüg, Executive Director, Cancer101; CEO, Health Collaboratory
#RebrandingCancer#SXSW
“It's important as we have new doctors come through, that we focus on training them on empathy & communication, which has not been something focused on before, which would help with combating fear.”
Kathryn Hudson MD, Medical Oncologist at Texas Oncology
#RebrandingCancer#SXSW
.@OgilvyHealth chief creative officer Sam Dolin explains why her job is much more strategic than most people think. #CreativeChops https://t.co/W6m2pQFL7q
We're looking forward to the "A Community of Hope" fireside chat and viewing selections from DISORDER: #RareDisease Film Festival tonight @Takeda.
#biotechweekboston https://t.co/9NcMlaJsiN
Report: The #wearable technology market, currently valued at $23 billion, is projected to more than double to $54 billion by 2023 — https://t.co/jBx8JJQImg via @AIinHealthcare#mHealth
3 Ways to Improve Brain Health
🔹 Training via stimulating mental tasks
🔹 Facilitating social engagement
🔹 Maintaining physical wellbeing
— https://t.co/nhcmqhIlWK via @forbeshealth#MentalHealth#Caregiver
We're thrilled to announce the launch of the Ogilvy Health Inspiration #Podcast 🎙
Our inaugural episode kicks off with an exploration into what inspires our CEO, Andrew Schirmer, to approach our business with a fresh & creative outlook everyday — https://t.co/DReGa7UlL7 #hcmktg
Study: Providing seniors with access to on-demand ridesharing services not only facilitates access to medical appointments, but likely also reduces social isolation & improves quality of life — https://t.co/4LeYkS2ZOj via @MobiHealthNews#DigitalHealth