In about 3 months from now, we are going to find out that the private equity firm that owns this brand of black label pineapples knew their product was approaching its expiration date and would be removed from Costco’s shelves.
So, in order to avoid the losses, they created a viral, guerilla marketing campaign to go into the ghettos across the US and popularize Kool Aid Pineapples as a way to sell their rapidly expiring product.
Netflix will make a movie about it next year.
It will be called Pineapple Hustle.
Spurs players celebrating like they’ve won the World Cup, kissing the badge and singing “we are staying up.”
On the same day we lift the PL trophy.
Do not ever compare these clubs again.
You really can’t understand what this Premier League title means to an Arsenal fan unless you’ve lived through the last two decades with them.
This is a fanbase that watched their club go from Invincibles to years of banter, financial restrictions, stadium debt, constant ridicule, losing big players, finishing outside the top four, and becoming the punchline of football conversations online. An entire generation of Arsenal fans grew up hearing stories about league titles instead of actually experiencing one themselves. Went from being utter joke, losing 8-2, 6-0 to Chelsea. Mourinho called their coach a Specialist in Failure.
Some Arsenal fans were children the last time this club won the league. Some are adults now with jobs, families and responsibilities, and this is their first real moment of seeing Arsenal crowned champions. That emotional gap matters. This is not just “another title” to them, it feels like closure after years of patience.
And the journey makes it even more emotional. This wasn’t bought instantly. Mikel Arteta inherited a broken squad, a disconnected atmosphere and a club many people thought had lost its elite standards permanently. Arsenal finished 8th twice. People laughed at the project, laughed at the process, laughed at the signings, laughed at the young players. Every setback became viral content.
But the club stayed committed. The fans stayed committed too.
They watched young players like Bukayo Saka, William Saliba, Martin Ødegaard and others grow from prospects into leaders. They endured title races that ended in heartbreak. They watched rivals celebrate while being told Arsenal were “soft” or “not serious”.
So when this title finally arrives, it’s not just celebration, it’s release. Years of frustration leaving at once.
That’s why the emotions look different. Arsenal fans are not celebrating like a club that wins the league every other season. They’re celebrating like people who waited years to feel respected again. Like supporters who defended their club through every difficult era and are finally seeing belief rewarded.
And honestly, that’s what makes football beautiful sometimes. The long waits make the moments hit harder.
To put this in perspective, this railway is costing (minimum) £1,000,000 for every 2 metres of track.
Planning on it started in 2009 and it won’t to be completed until earliest the 2040s.
It’s only 215km long. Will take over 30 years to build. China built a faster train line that’s over 6 times longer than this one in three years. And that Chinese railway cost at least five times less (£21bn) to build.
HS2 has cost us more than it cost the US to fly to the moon.