What if your beef could sell for $100+/lb?
We talk about nutrition testing, soil health, and whether premium pricing is realistic.
This might be the most foreword-looking conversation we’ve had on the show.
Running on Grass Ep. 12. Full episode on Apple & Spotify
@trdraaron A custom-made camper on a 2024 F-550. We bought it from a family of 4 that was living in it full time.
Very similar to a discount earthroamer but with a sun deck on the rear, which is our favorite feature by far.
Every operation really is its own monster. Whether you’re running 10 head or a few thousand.
And yeah… bigger ranch, bigger bills.
Running on Grass episode 12 out now 🌾
@ZachMasker Me and me crew we’re skeptical, especially the annual cost.
We got to test drive them for free (WY bound cattle) and we were all throughly impressed.
@cowtown_law@SandorBogdan14 Just a hunch honestly. I think the nutrient density breaks beef out of commodity and it will be priced more like jackets…
You can buy one for $60, $600 and even $6,000.
Nutrient density isn’t uniform, it varies wildly. Objective testing tools are finally making that measurable in beef.
That changes pricing. Top-tier, data-verified nutrient-dense beef can escape commodity pricing, potentially $100/lb+ for the best of the best.
We’re breaking this down next week on Running on Grass. What does that mean for your operation?
https://t.co/xU3gr24nVi
Hiring your first guys? You don’t even know what you’re looking for yet. Just throwing a net out hoping you catch something good.
Later you realize you probably already had a rockstar in those first 7-10… but weren’t ready for him.
Sound familiar? #RunningOnGrass
@SandorBogdan14 Kind of but I think this could be accomplished in a feeding situation as well.
I think it changes how we sell the top 10%. Those will sell for 10x in a future where the top 10% of Americans are wealthier and looking for the best of the best in premium meats.