Neend

Making India Sleep Better.
~1M Installs, 92% Efficacy rate, Avg time to fall asleep ~ 11 mins

[Neend @neend_app]

@SrinivasanSS52 @surbhiskjain Yes, https://t.co/PvgD0n5xTY

[Surbhi Jain @surbhiskjain]

Most people think bad sleep is because of the mattress.
Most of the time, it’s not.

If your mind is worried, even the best mattress won’t help you sleep.
In India, crores of people sleep on simple mats and still sleep well.

A good mattress can help your body relax a little.
But good sleep mostly comes from good habits.

And when those habits slip, sleep suffers.
Late coffee.
Late dinner.
Endless phone scrolling.
Sleeping at different times every day.

Sleep is shaped by how your day goes.
And it shapes how your next day feels.

Mattress companies sell “good sleep” very well.
But for most people, a mattress contributes only a small fraction to it.

You can’t buy good sleep.
You have to build it.

What’s the one habit that hurts your sleep the most?

[Neend @neend_app]

@adityarathore05 @SDhawan25

[Neend @neend_app]

@surbhiskjain @Ajain112 Yes, chants as well.

[Neend @neend_app]

@mehulved @epicnephrin_e Thanks Mehul for recommending us 😍

[Neend @neend_app]

@sidhharrth @epicnephrin_e 😻

[Neend @neend_app]

Mana kiya tha na 'Neend laane ke liye chole bhature khana achi baat nahi hai'. Ab ho gayi naa acidity..

Ab toh Neend app try kar lo Swiggy didi :)

[Surbhi Jain @surbhiskjain]

My regular health test reports are 10/10. Golden rules which help me achieve it:
- Having fix go-to-bed time (+/- 15 mins)
- Sleeping for 8 hours (+/- 15 mins)
- Having the meals at the same time every day (+/- 15 mins)
- Having controlled yet nutrient portions of meals
- Taking vitamin supplements regularly
- Making at least 5000 steps
- Balancing social and 'me-time' (for mental health)

These habits seem simple in reading, but they can be challenging to sustain. Some were instilled in me by my parents, while others I’ve adopted myself. But it's been 10 years, I have been following most of these (Except vitamins). Now they have become habits, life seems very easy on the health front. And each of these habits keeps others in check so it's easier to follow.

i.e. If I sleep on time, I wake up on time
If I wake up at the same time, I will get time to play/exercise
If I do that, I feel hungry at the same time every day
if I have dinner at the same time, my sleep will trigger at the same time, and so on..

Now, if I slip from the schedule, it's also a loop.
If I am sleeping late, I will wake up late
I will miss exercising then
I won't feel hungry at the same time
I will have dinner late as well .. and then sleep late again.. and the cycle will continue.

It's important to break these negative cycles and inculcate positive ones.

𝐖𝐨𝐫𝐤 𝐡𝐚𝐫𝐝, 𝐩𝐥𝐚𝐲 𝐡𝐚𝐫𝐝𝐞𝐫, 𝐬𝐥𝐞𝐞𝐩 𝐰𝐞𝐥𝐥, 𝐞𝐚𝐭 𝐫𝐢𝐠𝐡𝐭.

[Surbhi Jain @surbhiskjain]

At Neend, we've been doing a lot of research on sleep and its relationship with health.

If you're a working professional, losing out on sleep is the worst thing that could happen to you. The primary reason? Work-related stress.

[Vinod Kumar Marru @marruvinod]

@Vatsal_Sanghvi @neend_app works.

[Neend @neend_app]

@marruvinod @Vatsal_Sanghvi 😇🤗

[Neend @neend_app]

@varshneya @Vatsal_Sanghvi 🤗

[Surbhi Jain @surbhiskjain]

𝐓𝐨𝐝𝐚𝐲, 𝐰𝐞 𝐡𝐢𝐭 𝐚 𝐧𝐞𝐰 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤—250𝐊 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬 𝐨𝐧 𝐨𝐧𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬. 𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐬𝐚𝐮𝐜𝐞 𝐨𝐟 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐚 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥👇🏼

It's been quite the journey with 30M listens/views on our bedtime stories, all purely organic. To say this achievement was effortless would be far from the truth; it required an immense collective effort from the entire team.

But, the payoff has been undeniable. This YouTube channel has emerged as a pivotal growth engine for Neend from day one. It's where people discover about Neend, try our content, and often, install our app for their nightly routines.

𝐒𝐨, 𝐰𝐡𝐚𝐭'𝐬 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐢𝐬 𝐠𝐫𝐨𝐰𝐭𝐡?

1. Identifying a Gap: We recognized a pressing need—a reliable way to ease into sleep. Sure, one might think a TV series or a podcast could do the trick, but the risk of getting too engrossed and sacrificing sleep is real. Our audience was in search of content specifically designed to help them wind down.

2. Algorithm Mastery: Our team has deeply understood YouTube's mechanics, conducting A/B tests to fine-tune our approach towards enhancing video impressions, and click-through rates, and ensuring our audience finds us.

3. Persistence: Not every phase brought visible growth, but we persisted. Over time, our efforts began to compound, leading to both gradual and significant spikes in our channel's reach.

4. Customer Love: Above all, the warmth and support from our viewers have been overwhelming. We treasure every piece of feedback and make it a point to engage back with our community, ensuring no comment goes unanswered.

This milestone is a testament to the collective spirit of @neend_app and our community. Here's to achieving many more together. Thank you for being on this journey with us.

[Neend @neend_app]

@sbhansali Yes, for everyone, everywhere :)

[Neend @neend_app]

🤗

[puneethkrishna @PuneethAchanala]

Sweet @neend_app

[Surbhi Jain @surbhiskjain]

What we envisioned for this world sleep day was something like the image - A Pyjama Party for over 2024 people somewhere away from the hustle and bustle of the city and under an open sky. But of course easier said than done and could not bring life to be vision because of limited resources.

Then we came up with an idea to help 2024 individuals with their sleep by launching the biggest giveaways of the year of sleep aid products.

We have been overwhelmed with the response, we are working tirelessly (and taking naps continuously) to deliver these 2024 bundles of quality sleep! There's no better feeling.

Hoping to do the starry night Pyjama Party next year!

Happy World Sleep Day to everyone!

[Surbhi Jain @surbhiskjain]

Last 2 days at Neend :)

[Neend @neend_app]

@AyeWhatMan @UddhavParab263 Haha! Unfortunately sleeping ON 15 lakhs wouldn't give sukoon wali neend 🤗

[Namma Aditya | Comedian @NhiHoonAditya]

The best thing happening in 2024.
go for it.

[Pranav Pai Vernekar @ppv999]

Don't miss this. I thought that there would be some terms and conditions but I was able to place the order without any issues.

I imagine the Shopify notifications in @neend_app office must be going crazy right now with all the orders coming in.