Google launched a new spam update today.
Historically I haven't paid too much attention to spam updates, but they are worth watching closely now IMO.
I've seen SpamBrain (Google's AI for spam) increasingly impacting "good" sites doing things they don't realize Google considers manipulation.
A few patterns I've observed, especially since the August 2025 update:
▪️ Link Patterns: In several cases, the pages most heavily impacted were ones with built links. (Google historically says they'll tell us if an update is specifically link-focused, so I could be wrong, but I've seen this pattern repeatedly).
▪️ Scaled Content Abuse: You could be impacted if content was produced purely for search rankings rather than real utility.
SpamBrain is a machine learning system trained on vast examples of manipulation. With all of Google's recent advances in ML, these pattern-detection systems only get sharper over time.
If you see drops that aren't seasonal, it usually means the AI identified patterns consistent with manipulation.
This will be an interesting one to watch.
The Ghost In The Shell Original Soundtrack Jacket illustration by Shouta Iwasaki @tarou2
Music: 岩崎 太整 (Taisei Iwasaki), 小西遼 (Ryou Konishi) and Yuki Kanesaka
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TVアニメ『#攻殻機動隊 THE GHOST IN THE SHELL』
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