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and searchable directly in the GIF library on X.
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Where ENS becomes more than just a naming system
Naming systems are often discussed in terms of user experience, making addresses more readable, payments more intuitive, and digital identity easier to navigate.
Their deeper value is that they allow different entities across networks to coordinate around a shared identity layer.
This is why naming has always mattered on the internet. DNS is valuable because it gives browsers, applications, and services a shared way to resolve identity and location. The same logic applies onchain.
As crypto becomes more complex, the coordination problem also becomes more significant. Users, wallets, applications, protocols, AI agents, and chains all need a consistent way to identify one another and resolve the right data across environments..
A single ENS name can serve as a consistent reference point for far more than a wallet address. It can point to contracts, records, interoperable addresses, chain metadata, and other forms of machine-readable identity that different systems need in order to work together.
ENS isn’t only making crypto more legible for humans. It’s also becoming part of the shared naming infrastructure that enables the broader ecosystem to coordinate identity across applications and networks.
Learn more:
https://t.co/AptG2Y0Uws
chain.eth bought for 60.00 WETH (187,440.60 USD) on Opensea #ENS#Web3Names#EnsNames
https://t.co/HEpbPYfNPq
Memecoin launchpad on Base → https://t.co/Xeiku01ZQU 🟦
Ethereum is the
Internet of Finance
Internet of Identity
Internet or Real World Assets
Internet of Collectibles
Internet of Art
Internet of Names
Internet of Connections
Internet of Proof of Humanity
Internet of Self-Sovereignty
Internet of Scarcity
Internet of Abundance
ENS is quietly waking up again.
• agent.eth — 42 ETH
• captain.eth — 35 ETH
• talent.eth — 22 ETH
This feels like 2022, but smarter.
ENS is no longer hype. It’s infrastructure.
Identity, routing, wallets, messages, DAOs.
All under one namespace: .eth
🧵��
🔮 i come from the future and this is what’s going to happen 🔮
you’ll be media-pushed, psyoped, memed and pressured to go all in on BTC…
while ETH becomes the most important financial asset the world has ever seen.
🧵
Ethereum is the "default" choice for industry leaders who are joining the onchain economy and deploying their own products and services on the most secure, reliable, liquid and widely adopted decentralized cloud operating system in the world.... backed by ETH.
TLDR; Ethereum is the internet of finance; don't just use it, own it.
Alibaba creating an Ethereum L2 is actually a big deal. one of the largest corporations in China, and in the world
Germany-based Deutsche Bank is building its own Ethereum L2
BlackRock and others rapidly tokenizing assets on Ethereum L1
World L2, created by Sam Altman of OpenAI, also doubling down on their Ethereum L2 as an identity-verified social and financial layer
payment processors like Visa and Mastercard are building out payment and settlement solutions on Ethereum L2
US-based Coinbase created Base, one of the most successful Ethereum L2s
Circle has more US dollar stablecoins on Ethereum L1 and L2 than anywhere else by a very large margin
everyday users, corporations, and governments anywhere in the world can’t agree on much, except for one thing:
the canonical state of Ethereum
I've always considered there's an inevitability to Ethereum addresses being replaced with #ENS names.
However, it's not been happening fast enough for my liking. Especially in the domain of naming smart contracts.
With DNS it took ten years for it to go from creation to mainstream adoption (source attached). This month, it's been 8 years since ENS was launched, and I don't think we're seeing it used as widely across the Ethereum ecosystem as it should be.
There is no good reason why it should be used everywhere. My worry is that in our hyper tech accelerated world we live in, everyone is chasing the next big thing in #web3 is preventing them from seeing the obvious things right in front of them.
We have an amazing solution in @ensdomains for getting rid of hex addresses for users. There's also a ton of teams doing brilliant work to grow ENS and provide excellent tooling for simplifying working with ENS names, including @ENS_DAO, @namespace_eth, @NamehashLabs, @eth_limo, @justaname_id, @namestonehq, @unruggable_eth, @efp and others I've forgotten (please tag more below).
It's also fully deployed to some L2s including @base and @LineaBuild.
The Ethereum community talks a lot about improving UX, but ENS enables a huge uplift for users right now if more teams focus on integrating it into their stacks.
If it takes longer for ENS to eliminate hex in Ethereum then it did for DNS to replace IP addresses in the web, I think that's a fail on our part as a community.
The technology is there now, we need to be thinking about utilising ENS naming whenever addresses are being generated. Be that in the creation of new wallet address, or in the deployment of smart contracts as we're doing with @enscribe_.
We live in a hyper connected world, let's ensure ENS names become the default for users and we remove hex from the Ethereum user experience.
#NameEveryContract #AccelerateENS #NoHexUX