Nicholas Hoddevik

Co-founder and CEO of Tinga. Bulding the next gen communication app for busy professionals. Tweets about our entrepreneurial journey and communication at work.

[Nicholas Hoddevik @NHoddevik]

How reMarkable scaled support with AI

Natural language merchandising with Miva’s Vexture.

Figuring out how to use AI in eCom? Me too.
I share what I learn each week (tools, case studies, and prompts) in my newsletter Beyond the Cart.

[Nicholas Hoddevik @NHoddevik]

Amazon just turned your phone camera into a shopping engine.

Quack raised $7M to stop support tickets before they start.

And Salesforce says 91% of SMBs using AI already see revenue growth.

This week in Beyond the Cart, I break down:

[Nicholas Hoddevik @NHoddevik]

Amazon Lens Live → real-time visual commerce

Quack’s proactive AI → from cost center to profit center

Agentic AI → the shift from reactive to proactive operations

[Nicholas Hoddevik @NHoddevik]

Figuring out how to use AI in eCom? Me too.

I share what I learn each week (tools, workflows, and prompts) in Beyond The Cart.

[Nicholas Hoddevik @NHoddevik]

Mastercard just built payment rails for robot shoppers.

Here’s the big shift few are ready for:
Mastercard just launched Agent Pay. Infrastructure for AI agents, not humans.

[Nicholas Hoddevik @NHoddevik]

Takeaway: If AI agents start shopping on behalf of customers, your store’s “customer” might soon be an AI. That changes how discovery, SEO, and loyalty work.

[Nicholas Hoddevik @NHoddevik]

Figuring out how to use AI in eCom? Me too.
I share what I learn each week (tools, workflows, and prompts) in Beyond The Cart.

[Nicholas Hoddevik @NHoddevik]

The 25% spending bump nobody's talking about

Rep AI analyzed 17M shopping sessions. Here’s the wild part:
Returning customers who chat with AI spend 25% more.
When AI greets first, 45% engage.
Proactive AI recovers 35% of abandoned carts.

[Nicholas Hoddevik @NHoddevik]

Takeaway: Before pouring more money into ads, ask: where are customers dropping off, and can AI patch that leak?

Figuring out how to use AI in eCom? Me too.
I share what I learn each week (tools, workflows, and prompts) in Beyond The Cart.

[Nicholas Hoddevik @NHoddevik]

Underoutfit had a sizing Problem. AI Fixed It.

Most eCom operators obsess over traffic.
Smart ones fix the leaks first.

[Nicholas Hoddevik @NHoddevik]

Underoutfit had a brutal sizing problem. Customers asked “will this fit?” and vanished. They plugged the hole with an AI concierge that answered sizing questions and chased abandoned carts.

The result? +8% conversions, +7% higher AOV.

[Nicholas Hoddevik @NHoddevik]

What is the strategy for Tinga? We do not know yet, but currently we are building in stealth, at least what I would like to call "hybrid-stealth". More on that later.

[Nicholas Hoddevik @NHoddevik]

What are they benefits of launching a start-up in stealthmode?

This weeend i re-read "From Stealth Mode to Success: Launching an Under-the-Radar Startup" by @AndrejSafundzic, CEO of @lumos.

3 reasons why it can help a start-up:

[Nicholas Hoddevik @NHoddevik]

3. Building a story: The success of a startup often relies on good storytelling. What story do we want to tell? When you are early stage, it is hard to tell. By building in stealth we will have time to create, iterate and strengthen our story - our own Hero’s Journey.