𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇

Father. Husband. Patriot. 🇺🇸 BMW enthusiast.
Marketing Director | AI & Tech Nerd.

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

@alphafox Those bearings are not even pre-packed

[0xMorty @0xMortyx]

Andrej Karpathy: paying $20/month for a subscription isn't "using AI" - most people never even started

the gap was never access. everyone has the same model, in the same tab, one click away.

the dead list: copy-pasting prompts all day, arguing with the model in circles, rewriting the same code 5 times, asking it questions like it's google, "the AI just doesn't get it"

what actually separates the top 1%:

→ they configure the tool instead of just opening it
→ they give it context, rules and memory, not one-off prompts
→ they build systems the model runs inside, not single chats
→ they think in workflows, not in questions
→ they make AI do the work while everyone else watches it type

that's the real skill. not prompting harder. building around it.

most people sit next to the tool. almost nobody makes it work for them.

one group types questions. the other group ships systems.

you're not behind on access. you're behind on leverage.

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

Marketers - it’s time to adjust your AI settings
https://t.co/LHEXGG2cse

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

The new Anti-phishing code in @Strike emails is absolutely brilliant @jackmallers 🙌🏼 - Kudos to you and the team!

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

The mural on the WinTrust building in Milwaukee with Bob Uecker is coming along as it was originally intended #MilwaukeeBrewers #milwaukee

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

Anyone else having Research Mode on @OpenAI @ChatGPTapp massively fail routing/context tasks? Pulling up completely unrelated information that has zero to do with my very clear prompt.

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

@ABC7 Pour liquid nitrogen all over it like in Terminator 2

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

Google just shipped the biggest search update in 25 years. I’m not panicking, because I started rewiring my practice for it a while ago. The real question is whether you’ve started rewiring yours.

https://t.co/fznw6viudF

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

@MarioNawfal @grok what are these guys talking about? Answer like I’m 5 Years old

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

@ProudSocialist

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

@vasuman Rage bait

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

@Bitcoin_Teddy Is that Marlon Brando?

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

Wrote the full piece on what Claude Design actually does, where the metering works differently than you'd expect, and the honest case for switching from ChatGPT: https://t.co/kNWooCHtbz

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

Adobe isn't about to be disrupted. Adobe is actively being disrupted and has been for two years.
Built a promotional video in 15 minutes inside Claude Design last night — work that would've taken hours in After Effects.
The walled garden strategy is the wrong posture for this moment.

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

Claude Design just whipped this promo up for me in 15 minutes. It’s not perfect, but with some tweaking and adjusting the brand design standard, the ability to spin-up video promos like this in minutes is mind blowing.

If you want to read the article: https://t.co/2oIX2OW6u9

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

@TrumpWarRoom @SecScottBessent Why? So you can harvest it back next year?

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

@nicksortor @zerohedge We need to pay our amazing United States veterans to stand at the doors of our schools and protect our kids.

[Aakash Gupta @aakashgupta]

Let me explain exactly why Apple still uses drag-to-install in 2026, because the joke here accidentally proves Apple right.

A macOS .app is a single self-contained folder disguised as a file. Every dependency, every framework, every resource lives inside it. Drag it to Applications, it works. Drag it to Trash, it's gone. No registry entries. No leftover DLLs. No uninstaller that misses half the files.

Windows installers scatter fragments across Program Files, AppData, the registry, system32, and a dozen temp directories. Uninstalling a Windows app is an archaeological dig. Five years later you're still finding config files from software you forgot you owned.

Linux is worse. Dependency hell is so common they named it. Entire package managers exist to solve the problem of "I installed something and now nothing else works." Flatpak and Snap were invented specifically to copy what macOS bundles already did natively.

The macOS bundle architecture came from NeXTSTEP in 1989. Steve Jobs brought it to OS X in 2001. The core design hasn't changed because the core design was correct. An app is a folder. Installation is a copy. Removal is a delete. Three operations that map perfectly to how humans already think about files.

The drag-to-install window with the arrow isn't lazy UX. It's the entire thesis of the system made visible. You are literally just moving a folder. There is no "installation" step because there's nothing to install. The app is already complete.

Every other OS eventually tried to get here. Windows got MSIX. Linux got Flatpak. Mobile figured it out from day one because phones shipped after Apple proved the model. The pattern everyone else converged toward is the pattern this tweet is calling outdated.

The funniest part: the app being dragged in that screenshot is Claude. An AI that can write code, analyze documents, and reason about complex systems. And the most advanced step in getting it onto your machine is holding down a mouse button and moving your wrist two inches to the right.

That's not a design failure. That's a 37-year-old architecture so good that the most sophisticated software on earth still ships inside it.

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

@jtrumpio @MilwaukeeTool Yeah my new brushless models are solid. I think this is my old original small impact. Maybe 6 or 7 years old?

[𝗡𝗶𝗰𝗵𝗼𝗹𝗮𝘀 𝗣𝘂𝘁𝘇 @nickmke]

Hey @MilwaukeeTool this normal?