Niklas Li

[Niklas Li @NiklasLi25]

It is impossible to multitask it is an allusion #NMKTRCH @lets_NEUROmkt

[Niklas Li @NiklasLi25]

Paul eckman 6 universal emotions l that have been applied to movies like and Inside Out and Lie to Me. #NMKTRCH @lets_NEUROmkt

[Niklas Li @NiklasLi25]

Commodization can be seen even with the most successful brands #NMKTRCH @lets_NEUROmkt

[Niklas Li @NiklasLi25]

Scarcity can be used to trigger excitement because knowing you are exclusive makes you feel special @lets_NEUROmkt #NMKTRCH

[Niklas Li @NiklasLi25]

Google Fruit can use subtle relatives and countexr in order to changer kids and mother perception to enhance experience @lets_NEUROmkt #NMKTRCH

[Niklas Li @NiklasLi25]

Joy and emotion are amongst the most important emotion needed to trigger in children @lets_NEUROmkt #NMKTRCH

[Niklas Li @NiklasLi25]

Yes and in many cases it may be much easier to remember at bad memory than a good one!
@lets_NEUROmkt #NMKTRCH https://t.co/6cWNLDrUQN

[Valentina nazzani @ValentinaNazz]

What is #anti-experiential marketing? It is marketing as a bad experience…..that you will remember for sure!
@lets_NEUROmkt #nmktrch

[Niklas Li @NiklasLi25]

Oh, how lovely. But what if i have something on my face?
@lets_NEUROmkt #NMKTRCH https://t.co/W9VhbOpEye

[Valentina nazzani @ValentinaNazz]

A sweet example of a memorable #experience coming from a small - and free - small thing.
#nmktrch @lets_NEUROmkt #alsurcafébarcelona #LQQCQ

[Niklas Li @NiklasLi25]

Nope. Just a simple token of appreciation like a mint at the end of your meal can make a memorable experience with a #HappyEnding https://t.co/Ezx15Vpcvb

[Niklas Li @NiklasLi25]

Our emotions rule over us even if we tell ourselves we consciously make decisions.
@lets_NEUROmkt #NMKTRCH https://t.co/RzWRbGNdPF

[Niklas Li @NiklasLi25]

Yes, and we put certain expectations to these brands because of the experiences we have had in the past.
@lets_NEUROmkt #NMKTRCH https://t.co/JXR9WEDivs

[Niklas Li @NiklasLi25]

Yes it is important after surprising the consumer to make sure to bring them back the comfort zone they are familiar with.
@lets_NEUROmkt #NMKTRCH https://t.co/ZqMrbX8ZtR

[Larissa Cracco @CraccoLarissa]

Salience means to be distinctive, distinguished. It can creates attention (visually or any other senses) but it also can creates distraction if used incorrectly. #NMKTRCH @lets_NEUROmkt

[Niklas Li @NiklasLi25]

I like this one its very clever and i will definitely remember to pay!
@lets_NEUROmkt #NMKTRCH https://t.co/oNqPfcpxBU

[Pratik Khandelwal @pratikakat2]

Meanwhile 'food for thought' from New Delhi! @lets_NEUROmkt
being #salient #experiences #memorable #NMKTRCH

[Niklas Li @NiklasLi25]

This is the first example i thought of when we learned this. Why pay so much more? Do people really notice such things?
@lets_NEUROmkt #NMKTRCH https://t.co/QfLd9BSj2D

[Katerina Bankouskaya @KBankouskaya]

@lets_NEUROmkt If you don’t see the difference why should you pay more? #Conceptual #consumption.#NMKTRCH

[Niklas Li @NiklasLi25]

It's almost like hypnosis. I wonder if I blinded tasted some of my favorite brands if i would still feel the same about them.
@lets_NEUROmkt #NMKTRCH https://t.co/AuFJYtjLqd

[Larissa Cracco @CraccoLarissa]

The conceptual consumption is the idea that our experiences are influenced by associations as advertising and branding (concepts). #NMKTRCH @lets_NEUROmkt

[Niklas Li @NiklasLi25]

Yes definitely. Whenever I see something I haven't seen before I can't help but be attracted to it.
@lets_NEUROmkt #NMKTRCH https://t.co/xkxteHzFJA

[Flavia Mendes @flavia_bcn]

Human brain fundamentally is attracted to what is different!!

@lets_NEUROmkt #NMKTRCH #Brain #Decision

[Niklas Li @NiklasLi25]

Think the bathroom is the last place you want to eat and cook your food? This restaurant thinks otherwise.
https://t.co/oNNoYxjFru
@lets_NEUROmkt #NMKTRCH

[Niklas Li @NiklasLi25]

One of my favorite youtube talk shows. The blind taste test from Whole Foods vs 99 cents store. The results may surprise you!
https://t.co/6P8xcAWhZt
@lets_NEUROmkt #NMKTRCH

[Niklas Li @NiklasLi25]

Conceptual consumption is very similar to social validation in many ways. We have associations with a brand and we let that affect how to see, smell, taste and perceive the product.
@lets_NEUROmkt #NMKTRCH

[Niklas Li @NiklasLi25]

We are no rational creatures just rationalizers we have emotions that guide our beliefs that lead us to seek for reasons to justify the decisions we make. @lets_NEUROmkt #NMKTRCH

[Niklas Li @NiklasLi25]

Anti-experimental marketing is many ways is unethical because you are tricking customers into what they perceive they are buying.
@lets_NEUROmkt #NMKTRCH