Nimea

AI habit tracker rooted in real science 🧠 | 40 languages | Apple Watch | Beta live — help shape v1.0 👇

[Nimea @NimeaApp]

everyone says 21 days to build a habit. i believed it. tried it 47 times.

day 2 of every attempt: shame spiral. "why can't i just stick with this?"

turns out my brain needed 66 days minimum.

[Nimea @NimeaApp]

4 seconds changes your nervous system state. This is the science #brainhealth #neuroscience
#brainhealth #neuroscience #cognitivehealth #psychologytips #mindscience #selfimprovement

[Nimea @NimeaApp]

tried 15 apps that made me feel worse every time i missed a day.

then i realized: the shame spiral IS the problem, not the solution.

Nimea doesn't celebrate day 1. it doesn't punish day 30 when you slip. it just... https://t.co/HeDMFFDta0

[Nimea @NimeaApp]

every missed day rewires what 'starting over' means to your brain.

by day 3 you're not building a habit, you're proving you're broken.

so you restart. and restart. and your nervous system gets more dysregulated each cycle.

the real problem isn't discipline.

[Nimea @NimeaApp]

Your nervous system didn't break, it flooded. That's why every missed day feels like proof you're broken.

Stop restarting the same routine.

Instead: when it slips, do literally anything. Walk. Stare. Hum.

[Nimea @NimeaApp]

It's not 21 days to form a habit. Lally et al. (2010) found it takes 66 days on average. Some habits take 254 days. Ditch the pressure. Nimea focuses on sustainable progress, not arbitrary deadlines or shame-resets. https://t.co/HeDMFFDta0

[Nimea @NimeaApp]

That old advice is BROKEN.

Turns out, our brains don't delete habits, they just... find new ones to do instead. 🧐 Trying to white-knuckle it with 'willpower' is a one-way ticket to burnout.

Instead, let's get sneaky. What's the *trigger*? https://t.co/HeDMFFDta0

[Nimea @NimeaApp]

"21 days to a habit" is a myth. Research by Phillippa Lally (2009) shows it takes an average of 66 days to automate a new behavior. Skip the shame-reset, celebrate the come-back. https://t.co/5tXPsQvnIg supports your real-world progress across 66 languages.

[Nimea @NimeaApp]

It takes 66 days to form a new habit, not 21. Phillippa Lally's (2009) research debunks the myth, showing consistency, not speed, builds lasting change. Nimea tracks your progress without shame-resets, celebrating every step. https://t.co/HeDMFFDta0

[Nimea @NimeaApp]

You're not overthinking. Your brain is trying to solve for uncertainty #mentalhealth #habits

[Nimea @NimeaApp]

254 days. That's how long it can *actually* take to form a habit, according to Phillippa Lally's 2009 study. The '66-day' rule? A total myth. Stop chasing a fake deadline. Focus on consistency, not the clock. Every comeback is a win.

What habit are you struggling to stick with?

[Nimea @NimeaApp]

Week 4 building Nimea. My biggest surprise? How much I'm still learning about the problem we're solving. I thought I knew habit tracking inside and out. Turns out, there are layers. What's one thing you thought you knew, but were totally wrong about?

[Nimea @NimeaApp]

Huberman 2021: Social comparison spikes cortisol, disrupts focus, and *actually* backfires on long-term progress. What if the ‘competition hack’ is just a cortisol hack? 🧵 https://t.co/HeDMFFDta0

[Nimea @NimeaApp]

Your brain isn't 'generic.' So why is the advice?

'Just observe your cravings', yeah, right. My ADHD brain is already 3 squirrels, a half-chewed pen, and planning next week's grocery list.

Here's what ACTUALLY helps when the urge hits:

1. Name it. Out loud.

[Nimea @NimeaApp]

"21 days to a habit" is a myth. Phillippa Lally (2010) found it takes 18 to 254 days. Nimea helps you build momentum without shame-resets, celebrating every step. https://t.co/HeDMFFDta0

[Nimea @NimeaApp]

66 days to form a habit? Not always. Phillippa Lally (2009) found habit formation varies widely, from 18 to 254 days. Consistency, not just time, is key. Nimea celebrates every consistent step, even after a skip. https://t.co/HeDMFFDta0

[Nimea @NimeaApp]

Your brain can't tell the difference between a real craving & a *memory* of one. That's Marlatt & Gordon (1985) not your ADHD being 'broken'.

Resisting a craving is a skill you can build, not a battle against biology. But *how*? https://t.co/HeDMFFDta0

[Nimea @NimeaApp]

It's 66 days, not 21, before something really feels like a habit. Ask anyone who's actually tried to consistently go to the gym, and they'll tell you 3 weeks is barely enough time to stop feeling awkward. That's why I hated how most apps reset my streak if I missed a day. So f...

[Nimea @NimeaApp]

66 days, not 21, is how long habits take to form (Lally 2009). What��s your longest streak without shame? https://t.co/HeDMFFDta0

[Nimea @NimeaApp]

Cravings last 15 minutes if you don’t feed them. Marlatt & Gordon 1985. Skip the urge, not the day. https://t.co/HeDMFFDta0