In crypto we have started to trade attention and mindshare. And nothing on the timeline is compounding mindshare faster than a short spinned raccoon.
It’s become obvious that the trenches on Solana have completely forgot how to hold anything. But a handful of coins are going to charge them a huge premium to relearn that lesson, and $Jimothy is one of them.
A lot of mfers still think Jimothy is a fad, but he’s not and the tell is the direction of travel. Fads burn down. Jimothy is compounding upward, embedding into household brand names until he’s the default the brain reaches for when it hears “raccoon.” Not a mascot, a referent.
With each day he stops being a raccoon and becomes THE raccoon. The reference point. And when a category collapses into a single name it transcends virility and becomes synonymous with ownership. For example: Kleenex owns tissue. Google owns search. Jimothy is quietly running the same play on an entire animal category.
Might not be today, might not be tomorrow. But it’s happening. Position accordingly.
Haven’t seen a good meme like this for a while, maybe I should double it from here…
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Shout out to @manifestingdiva