Told my parents to buy me a PS4 instead of paying for college
Competed in some local COD tourneys and edited some montages
A few years later, got fired from my writing job
Being broke with no college education and a beaten-down laptop, started cold emailing streamers
The numbers are no doubt impressive!
But I was watching a KSI video, and it didn't feel like watching him. It was just another Mr Beast type video that YouTube is cluttered with. This might be great for gaining new viewership but the old ones aren't staying for long...
It’s been exactly one year since the KSI rebrand!
Since then, the KSI main channel generated:
590M+ views, 68M+ hours watched, 2M+ new subscribers
The most exciting part isn’t the numbers though.
It’s seeing people enjoy so many different types of content. Over the last year we’ve experimented with everything. Some ideas worked better than others, but every upload taught us something and helped shape where we’re heading next.
KSI+ Channel:
For the OG fans who loved the lockdown-era KSI content, we’ve never forgotten you. That’s exactly why KSI+ exists. JJ is his raw self, uploads more there, and creates the type of content some of you originally subscribed for. KSI+ is for the OG fans.
KSI Main channel:
For those who love the bigger YouTube productions, KSI Main will continue pushing towards global-scale content that can compete with the very best on the platform.
KSI Originals channel:
For those who enjoy premium storytelling, KSI Originals is where we’ll continue investing in high-end documentaries and long-form productions. Prime FC was a huge success, and the Dagenham & Redbridge documentary launches this week!
The goal has never been to replace one audience with another. It’s to build something for everyone.
The future is simple: more content, more consistency, more experimentation, and more reasons for every type of KSI fan to keep watching.
🚨🎙️Thierry Henry on the Joao Neves handball decision during the Bayern Munich vs. PSG match:
"Referees don't realize that there are certain decisions they must scrutinize with the utmost care. In a massive game like this, you have to get almost every call right. How is that not a penalty? Neves’ hand is away from his body, and the ball was heading straight to a Bayern player. It was a clear penalty.
The damage is already done. The referee can apologize afterward, but that changes nothing for the players or the result. These are defining moments; you simply have to get them right. An apology won’t give them the qualification."
watched the latest video from pewdiepie. People trying to unhook themselves from the algorithm brain but still wanting to watch youtube, try the "Unhook" Chrome extension
5 years on X.
From historic moments like winning VALORANT Champions 2021 to competing across multiple esports titles and building an amazing community along the way.
Thank you for being part of the journey. Let’s keep making history together.💜
@RougeLuxy It is a valid smoke, just not in the situation your team was in. If you had elbow control, that smoke would stop them from swinging/crossing freely. Gives you more control of halls