Nick Lombardi

Co-founder @Streamforge I like to talk influencers & data

[Nick Lombardi @NotRaker]

@MetalMikeTTV Good to see you Mike, been a while😄your kids must be all grown up now

[Nick Lombardi @NotRaker]

I analyzed how Kepler Interactive spent $212k on influencers for the release of Clair Obscur: Expedition 33. This game has made waves in the industry, and I'm excited to dig into how they made it happen with you all!

You will get:
- a breakdown of marketing activations
- budget distribution by platform
- a full list of creators that were paid

👇 Continue reading 👇

[Nick Lombardi @NotRaker]

To view the full list of sponsored creators for Clair Obscur: Expedition 33, head over to https://t.co/wfgy9NvggX and create a free account. Registration is quick and free, and you’ll gain access to each creator’s key metrics, AI-analyzed interests, entire content library, and detailed demographic breakdowns.

After registering, head to the Lists page, and click "Public Lists" to see the list.

[Nick Lombardi @NotRaker]

The data shows a consistent 9% capture rate across both Twitch and YouTube, which positions Clair Obscur in an interesting middle ground when compared to other recent releases. It outperformed Atomfall (5% on Twitch, 2% on YouTube) but fell short of The First Berserker: Khazan (~12%) and significantly below inZOI's remarkable ~19% capture rate.

[Nick Lombardi @NotRaker]

To view the full list of 45 sponsored creators for RuneScape: Dragonwilds, head over to https://t.co/wfgy9NvggX and create a free account. Registration is quick and free, and you’ll gain access to each creator’s key metrics, AI-analyzed interests, entire content library, and detailed demographic breakdowns.

After registering, head to the Lists page, and click "Public Lists" to see the RuneScape: Dragonwilds list.

[Nick Lombardi @NotRaker]

I spent my Easter analyzing how Jagex spent only $128k on influencers after their surprise release of RuneScape: Dragonwilds.

You will get:
- a breakdown of marketing activations
- budget distribution by platform
- a full list of creators that were paid

Continue reading below...

[Nick Lombardi @NotRaker]

My next analysis will (hopefully) be Tempest Rising published by 3D Realms & Knights Peak. I expect this to be lower budget, and will be very interesting to see how budgets are being leveraged when they are tighter.

[Nick Lombardi @NotRaker]

https://t.co/Cq3OZOzeSn

[Nick Lombardi @NotRaker]

My next analysis will be Atomfall by Rebellion. After that it's getting a little dry with game releases. I might have to go back to before Kingdom Come Deliverance to get coverage of a decent budget.

Follow me to get these deep dives on your feed every week.

[Nick Lombardi @NotRaker]

I analyzed how Nexon spent $451k without hiring any souls streamers for The First Beserker: Khazan's launch.

I also touch on what % of Souls players they were able to convert.

You will get:
- a breakdown of marketing activations
- budget distribution by platform
- a full list of creators hired

Continue reading below...

[Nick Lombardi @NotRaker]

To view the full list of 81 sponsored creators for The First Berserker: Khazan, head over to https://t.co/wfgy9NvO6v and create a free account. Registration is quick and free, and you’ll gain access to each creator’s key metrics, AI-analyzed interests, entire content library, and detailed demographic breakdowns.

After registering, head to the Lists page, and click "Public Lists" to see the Khazan list.