NOVI

Fix 18%→0.5% bounce | Shopify revenue +30% in 48h
Brevo Certified | DM "BOUNCE"

[NOVI @NoviMarketer]

I fixed Shopify deliverability:

18.72% → 0.5% bounce rate in 48h
= 30% email revenue recovered

3 steps:
1. Purge hard bounces
2. Fix SPF/DKIM/DMARC
3. Sunset dead contacts

DM "BOUNCE" for $150 audit (credited to $750 fix)

NOVI LLC | NYC

[NOVI @NoviMarketer]

Most Shopify brands lose 20% of revenue to bounces.

I fixed 18.72% → 0.5% in 48h:

• Purged 2,341 bounces
• Fixed SPF/DKIM/DMARC
• Sunset 90-day dead

= 30% revenue back.

DM "BOUNCE" — 2 audits at $150 (credited)
NOVI LLC | NYC

[NOVI @NoviMarketer]

I almost killed my sender rep in 7 days:

219 emails
18.72% hard-bounced ❌
10.32% opened

Gmail sees that = "This guy buys lists"

Fix: Deleted 241 contacts. Kept 11.

Lesson: A dead list is worse than no list.

[NOVI @NoviMarketer]

241 cold = spam folder.
11 hot = inbox.

How I went from 18.72% bounce → 0% bounce:
Filter cold. Keep hot. Email only hot.

DM "FILTER" for my setup.

Follow for Day 5.

[NOVI @NoviMarketer]

241 contacts → 11 engaged leads.

My Brevo filter:
• Opened in last 30d
• Member of NOVI-I #2

11 engaged = 50% open rate
241 cold = spam folder

Segment > spam.

#EmailMarketing #Brevo

[NOVI @NoviMarketer]

Day 4: 11 engaged → $$$

I don't sell yet. I deliver value first.

Email #1 to the 11:
Subject: The #1 mistake killing Brevo deliverability

Sent to 11 only.
Result: 50% opens (was 18%)

Engaged small list > dead big list.

[NOVI @NoviMarketer]

Trigger: when contacts join list NOVI-I - #2
Platform: Brevo

[NOVI @NoviMarketer]

Day 2 of building my email agency from $0:

Just launched my first Brevo automation.
5-email welcome sequence.
219 contacts already active and getting emails automatically.

No website. No team. Just doing the work.

Building in public 🛠️

[NOVI @NoviMarketer]

If anyone wants the playbook: I just turned 220 phone contacts into a Brevo list - Import + segment, double opt-in ON, Welcome automation Day 0,2,5. No code. Steal it.

[NOVI @NoviMarketer]

Appreciate the transparency and fast containment here. Closing by 11:30 AM CEST and direct outreach to affected customers is exactly what trust looks like. Building on Brevo from Ghana, this kind of communication is why I trust Brevo with client data.

[Brevo @brevo_official]

This morning we have closed a security incident that allowed an attacker to access 120 Brevo accounts.

The majority of those have no suspicious activity. The bad actor used the access to send phishing emails to the client's contactbase.

The access has been closed as of 11:30AM CEST today 10.09.2026.

We are contacting every affected customer directly and will publish full post mortem later today at: https://t.co/sABfm58d7f

[NOVI @NoviMarketer]

Breakdown:

Day 0 = Welcome + deliver promise + set expectations
Day 2 = My best free value (the tip that makes them trust you)
Day 5 = Story + soft CTA to work with me

Most people pitch on Day 0 and kill trust. Don't.

[NOVI @NoviMarketer]

I took 220 contacts from my phone and turned them into an email list in Brevo.

Here’s the exact 3-step setup (no code):

1. Import + segment by source
2. Double opt-in ON
3. Welcome automation Day 0, 2, 5

Steal this for your business.

[NOVI @NoviMarketer]

Rebranded. Re-focused.

I'm Floran — Email Marketer | Brevo Certified
I help brands land in inbox, not spam.

Building @NoviMarketer in public from Accra 🌍

Tips on deliverability + automation daily.

Let's grow

[NOVI @NoviMarketer]

@SIKAOFFICIAL1 “Life is short” great vocals…I’m hoping they find her soon 🙏🏿

[Homeland Security @DHSgov]

📍Munich, Germany

@SecMayorkas participated in @MunSecConf & discussed the importance of homeland security to the U.S. broader national security, including its role confronting state-based threats & building whole-of-society approaches to resilience.

https://t.co/wyN84HQ5dZ

[Jacked Aecus | Wisdom for Men @JackedAecus]

10 REASONS WHY EVERY MAN SHOULD BE STRONG

[Homeland Security @DHSgov]

Oliver is #StillProudlyServing at @ICEgov as an Occupational Safety and Health Specialist and Instructor in the Texas Office Safety and Health branch. He joined DHS in 2013 after serving in the @USMC.

[FinanceBuzz.com @financebuzz]

#1 is our favorite

[NOVI @NoviMarketer]

@BongoIdeas Man you aren’t poor,your boss was an idiotic dog,fed by those cheap puppies,now you have to learn to build your own blogs,don’t go knocking on people for employment,not even those puppies,make the best time out of this.make a move for yourself,don’t be sorry at all.

[CHIEF @tailorMARIQUE]

After 7 hours. Bro this app can be overwhelmingly positive sometimes.. We go again tomorrow. Don't just retweet, if you can't send via this link, the other mediums are there. Even if it is 5 cedis we go catch