Spotted in Toronto's Subway! I had never heard of this Canadian company before, but this is a great idea to invert a doppelganger brand image! Buckley successfully put the bad taste of their product at the center of their marketing campaigns ๐#CX19
To complete the interesting lecture we had last week, I can only recommend โDark Touristโ series on Netflix. The journalist is brilliant and helps us understand how some people use dark moments in history to create unique experiences for tourists #CX19
https://t.co/9W4qdLfUUJ
Iโm pleased to share with you the project of a friend from my home university in Lyon ๐! He is traveling the world to meet AI experts and leading companies. Can artificial intelligence help us build smart and sustainable cities? #CX19#AI
https://t.co/dDCtqiyzmy
Disney Plus launched yesterday and customers are complaining about technical issues... Millions of people are rushing into a new streaming platform, what did they expect? #DisneyPlus#cx19
Since 2017, Decathlon allows his customers to visualize the tents offered for sale in different environments and weather conditions thanks to VR. Is it just a gadget or a really good idea to ameliorate the customer experience through technology? #CX19
https://t.co/EMvIWQomCi
To create a fun shopping experience, the French brand Undiz created the Undiz Machine. The customer chooses a product that is then put in a capsule in the storage room. Finally, the product is air-propelled in pipes directly to the client! #CX19
https://t.co/FUWBAtXJhU
And here is the link to one great article about CX innovations in soccer stadiums: https://t.co/vHT1yfC5Sb #CX19
"The stadiums are the cathedrals of the 21st centuryโ ๐
One of the presentations made me think about the potential of improvements regarding CX in stadiums. For Johan Cruijff ArenA's CEO: โThe customer journey starts with the smartphone โ. Should we consider smartphones as the basis for successful CX in stadiums? #CX19
@AndreaVinjebo I totally agree with you! They have a unique capacity to completely immerse their consumers into fantastic worlds! There is a lot to learn from Disney ...
All possible means are used to spread a doppelganger image โฆ When the french railway company launched their new logo for their high-speed trains (TGV), this one was quickly mocked in a very clever way. A simple mirror effect and your marketing campaign can be affected.. ๐ค #CX19
In the digital age we have moved away from the ghettoblasters and cassette tapes, however nostalgia is starting to bring old mediums back to life. How will the comeback of old mediums impact the way we consume music? #CX19
Just found this interesting article about the power of customer experience. Could you believe that "Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience." #CX19
https://t.co/wjJOeSuyLI