Todd Suttle

eCommerce growth consultant helping $1M–$20M brands scale with clarity and speed.

Audits | Optimisation | Strategy | Outcomes

Founder at @subtledigital

[Todd Suttle @nt2subtle]

A/B test a form in Klaviyo.

Variant A: two steps (phone number step 2)
Variant B: one step (Phone step 1).

Variant A is the winner.

Cool...

But I want to know how many people put their phone number in variant A vs B.

Klaviyo. Who cares, variant A won 😅

[Todd Suttle @nt2subtle]

@therahulissar Agreed. Super hard. Lots of people get the marketing part but lack the exp of people management/wrangling and looking at outputs through a commercial lens.

[Todd Suttle @nt2subtle]

Avoid the mess:

✅ Choose ONE platform as your source of truth
✅ Define reporting cadence (WoW, MoM, QoQ…)
✅ Ensure historical data aligns with current tracking

Get clarity. Get alignment. Or get nowhere.

[Todd Suttle @nt2subtle]

“We use Shopify for this, GA4 for that, Meta for this…”

One of the biggest problems I see with eCommerce brands (esp. those with exec teams):
No agreed source of truth for data.

Everyone brings conflicting numbers. Strategy stalls. Chaos.

[Todd Suttle @nt2subtle]

@andrewjfaris Don't forget the endless meetings required to get access from all parties (at once).

[Todd Suttle @nt2subtle]

Hi again.

My infrequent x sign-in.

What's new?

[Todd Suttle @nt2subtle]

@LevashovBiz https://t.co/cSNaxI8aPi

[Todd Suttle @nt2subtle]

Audited a 10MM Aussie brand who's website is on Dawn without much customisation.

Fucking crazy to think that there's startups who are spending 50k plus on their 1st website while these guys crushed it with the bare minimum.

Stop chasing the bright-n-shiny folks.

[Todd Suttle @nt2subtle]

Hi X

[Todd Suttle @nt2subtle]

@iamshackelford It's a VERY difference set of skills.

Spent the last 18 months working with a brand (as a consultant). Suppliers, agreements, budgeting, deliver, customer service, SOPS etc. lots more to do without a dedicated team to action.

[Todd Suttle @nt2subtle]

Happy Friday. https://t.co/yNTblT7NU2

[Todd Suttle @nt2subtle]

@iamshackelford Where in London? Only got back from the UK a few weeks ago. LOVED LONDON.

[Todd Suttle @nt2subtle]

Achievements unlocked.

Successfully planed, managed and implemented a digital transformation program for a 5MM Omni-channel B2B/B2B brand that ended up with an exit and happy investors .

Here's to conquer the next brand ✌️

HMU if you have any questions. #ecommerce

[Todd Suttle @nt2subtle]

OK Computer, Radiohead 👌

[Todd Suttle @nt2subtle]

Wow six weeks in Europe went quick.

Image for jealous (my own)

[Todd Suttle @nt2subtle]

Theory + Application = knowledge and experience.

People will pay for the pain.

[Todd Suttle @nt2subtle]

@Shpigford To add more. It's a mammoth task for one person to do. It should have been done by a team, not one person. They've probably underestimated how much work, stressed TF out, spiraled, shut down and crawled into a hole.

Fingers crossed you get the $$ back

[Todd Suttle @nt2subtle]

@Shpigford It sucks that he hasn't delivered his end but it does fall down to you both not checking work. Expensive lesson to learn. NEVER assume that someone is doing what they say they are.

[Todd Suttle @nt2subtle]

@JamesIvings Good call! 16gb will be 🤌