BROGILVY | Copywriting Maximalist

@NYCWritesCopy

Copywriter for the $1B giant in financial newsletters. I tweet about big ideas and direct response. $40,000,000+ gross sales and counting…

Manhattan, NY

Joined March 2022

624 Following

5.8K Followers

5.8K Posts

Pinned Tweet

BROGILVY | Copywriting Maximalist

@NYCWritesCopy

over 3 years ago

Whenever I'm reading long copy, the 1st couple lines give me a BIG tell about the writer: "CW Noob or CW Veteran" What's the tell? It all comes down to something I call... "Idea Settling" And it's something I've never seen anyone else talk about before... (cont...)

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BROGILVY | Copywriting Maximalist

@NYCWritesCopy

about 6 hours ago

@SuppsCopyChief lol

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BROGILVY | Copywriting Maximalist

@NYCWritesCopy

2 days ago

@Watata100 Why

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BROGILVY | Copywriting Maximalist

@NYCWritesCopy

4 days ago

@RJCcapital Tornado table?

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Who to follow

Mike Pavlish - The Home Run Copywriter

@mike_pavlish

I write landing pages, sales letters and videos for health & other products/srvcs that crush & make fortunes. $810 million sold. https://t.co/OTZnJwjUGU

Svet Dimitrov

@TheCopyTitan

One of the world's best VSL copywriters. Copy Chief. People say my posts are better than most $997 courses. Well, my Skool community is sven better. See below.

David Deutsch

@ddeutsch

I create ideas & words that cut thru the clutter & generate response / Started at David Ogilvy's ad agency / $1B+ in successes for clients from P&G to startups

BROGILVY | Copywriting Maximalist

@NYCWritesCopy

17 days ago

AGI is here.

Polymarket

@Polymarket

17 days ago

NEW: Chinese AI pet translating startup claims it can interpret pets' speech with up to 95% accuracy.

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BROGILVY | Copywriting Maximalist

@NYCWritesCopy

20 days ago

@jrouldz Lil bro coming out of the woodworks for stock tips

BROGILVY | Copywriting Maximalist

@NYCWritesCopy

20 days ago

This is a hilarious tweet lmao.

Zac

@Zac_labs

21 days ago

My Korean friend says the subtle flex in the dating market right now is wearing an SK Hynix jacket to your first date. My Taiwanese friend says he is wearing TSMC shoes to his reunion. Wonder if I can buy both on Taobao and wear them for morning jog at East Coast Park. Semiconductor drip is the new streetwear. No wonder Nike stocks tanking.

Zac_labs's tweet photo. My Korean friend says the subtle flex in the dating market right now is wearing an SK Hynix jacket to your first date.

My Taiwanese friend says he is wearing TSMC shoes to his reunion.

Wonder if I can buy both on Taobao and wear them for morning jog at East Coast Park.

Semiconductor drip is the new streetwear. No wonder Nike stocks tanking.

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BROGILVY | Copywriting Maximalist

@NYCWritesCopy

22 days ago

I wouldn’t be surprised if AI makes people more productive. But that doesn’t mean they want to do “more work”. If you know how much work you need to do in order keep your job (and not get fired)… Then you’ll just use AI to maintain that standard. Hence, no real productivity gains.

unusual_whales

@unusual_whales

22 days ago

89% of leaders say AI has not improved their company's labor productivity, despite widespread adoption, per Gallup.

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BROGILVY | Copywriting Maximalist

@NYCWritesCopy

22 days ago

Matt Furey talked about this.

Ihtesham Ali

@ihtesham2005

23 days ago

A Norwegian neuroscientist spent 20 years proving that the act of writing by hand changes the human brain in ways typing physically cannot, and almost nobody outside her field has read the paper. Her name is Audrey van der Meer. She runs a brain research lab in Trondheim, and the paper that closed the argument was published in 2024 in a journal called Frontiers in Psychology. The finding is brutal enough that it should have changed every classroom on Earth. The experiment was simple. She recruited 36 university students and put each one in a cap with 256 sensors pressed against their scalp to record brain activity. Words flashed on a screen one at a time. Sometimes the students wrote the word by hand on a touchscreen using a digital pen, and sometimes they typed the same word on a keyboard. Every neural response was recorded for the full five seconds the word stayed on screen. Then her team looked at the part of the data most researchers had ignored for years, which is how different parts of the brain were communicating with each other during the task. When the students wrote by hand, the brain lit up everywhere at once. The regions responsible for memory, sensory integration, and the encoding of new information were all firing together in a coordinated pattern that spread across the entire cortex. The whole network was awake and connected. When the same students typed the same word, that pattern collapsed almost completely. Most of the brain went quiet, and the connections between regions that had been alive seconds earlier were nowhere to be found on the EEG. Same word, same brain, same person, and two completely different neurological events. The reason turned out to be something nobody had really paid attention to before her work. Writing by hand is not one motion but a sequence of thousands of tiny micro-movements coordinated with your eyes in real time, where each letter is a different shape that requires the brain to solve a slightly different spatial problem. Your fingers, wrist, vision, and the parts of your brain that track position in space are all working together to produce one letter, then the next, then the next. Typing throws all of that away. Every key on a keyboard requires the exact same finger motion regardless of which letter you are pressing, which means the brain has almost nothing to integrate and almost no problem to solve. Van der Meer said it plainly in her interviews. Pressing the same key with the same finger over and over does not stimulate the brain in any meaningful way, and she pointed out something that should scare every parent who handed their kid an iPad. Children who learn to read and write on tablets often cannot tell letters like b and d apart, because they have never physically felt with their bodies what it takes to actually produce those letters on a page. A decade before her, two researchers at Princeton ran the same fight using a completely different method and ended up at the same answer. Pam Mueller and Daniel Oppenheimer tested 327 students across three experiments, where half took notes on laptops with the internet disabled and half took notes by hand, before testing everyone on what they actually understood from the lectures they had watched. The handwriting group won by a wide margin on every question that required real understanding rather than surface recall. The reason was hiding in the transcripts of what the two groups had actually written down. The laptop students typed almost word for word, capturing more total content but processing almost none of it as they went, while the handwriting students physically could not write fast enough to transcribe a lecture in real time, which forced them to listen carefully, decide what actually mattered, and put it in their own words on the page. That single act of choosing what to keep was the learning itself, and the keyboard had quietly skipped the choosing and skipped the learning along with it. Two studies. Two countries. Same answer. Handwriting makes the brain work. Typing lets it coast. Every note you have ever typed instead of written went into your brain through a thinner pipe. Every meeting, every book highlight, every idea you captured on your phone instead of on paper was processed at half depth. You did not forget those things because your memory is bad. You forgot them because typing never woke the part of the brain that would have made them stick. The fix is the thing your grandmother already knew. Pick up a pen. Write the thing down. The slower road is the faster one.

ihtesham2005's tweet photo. A Norwegian neuroscientist spent 20 years proving that the act of writing by hand changes the human brain in ways typing physically cannot, and almost nobody outside her field has read the paper.

Her name is Audrey van der Meer.

She runs a brain research lab in Trondheim, and the paper that closed the argument was published in 2024 in a journal called Frontiers in Psychology. The finding is brutal enough that it should have changed every classroom on Earth.

The experiment was simple. She recruited 36 university students and put each one in a cap with 256 sensors pressed against their scalp to record brain activity. Words flashed on a screen one at a time.

Sometimes the students wrote the word by hand on a touchscreen using a digital pen, and sometimes they typed the same word on a keyboard. Every neural response was recorded for the full five seconds the word stayed on screen.

Then her team looked at the part of the data most researchers had ignored for years, which is how different parts of the brain were communicating with each other during the task.

When the students wrote by hand, the brain lit up everywhere at once.

The regions responsible for memory, sensory integration, and the encoding of new information were all firing together in a coordinated pattern that spread across the entire cortex. The whole network was awake and connected.

When the same students typed the same word, that pattern collapsed almost completely.

Most of the brain went quiet, and the connections between regions that had been alive seconds earlier were nowhere to be found on the EEG.

Same word, same brain, same person, and two completely different neurological events.

The reason turned out to be something nobody had really paid attention to before her work. Writing by hand is not one motion but a sequence of thousands of tiny micro-movements coordinated with your eyes in real time, where each letter is a different shape that requires the brain to solve a slightly different spatial problem.

Your fingers, wrist, vision, and the parts of your brain that track position in space are all working together to produce one letter, then the next, then the next.

Typing throws all of that away. Every key on a keyboard requires the exact same finger motion regardless of which letter you are pressing, which means the brain has almost nothing to integrate and almost no problem to solve.

Van der Meer said it plainly in her interviews.

Pressing the same key with the same finger over and over does not stimulate the brain in any meaningful way, and she pointed out something that should scare every parent who handed their kid an iPad.

Children who learn to read and write on tablets often cannot tell letters like b and d apart, because they have never physically felt with their bodies what it takes to actually produce those letters on a page.

A decade before her, two researchers at Princeton ran the same fight using a completely different method and ended up at the same answer. Pam Mueller and Daniel Oppenheimer tested 327 students across three experiments, where half took notes on laptops with the internet disabled and half took notes by hand, before testing everyone on what they actually understood from the lectures they had watched.

The handwriting group won by a wide margin on every question that required real understanding rather than surface recall.

The reason was hiding in the transcripts of what the two groups had actually written down.

The laptop students typed almost word for word, capturing more total content but processing almost none of it as they went, while the handwriting students physically could not write fast enough to transcribe a lecture in real time, which forced them to listen carefully, decide what actually mattered, and put it in their own words on the page.

That single act of choosing what to keep was the learning itself, and the keyboard had quietly skipped the choosing and skipped the learning along with it.

Two studies. Two countries. Same answer.

Handwriting makes the brain work. Typing lets it coast.

Every note you have ever typed instead of written went into your brain through a thinner pipe. Every meeting, every book highlight, every idea you captured on your phone instead of on paper was processed at half depth.

You did not forget those things because your memory is bad. You forgot them because typing never woke the part of the brain that would have made them stick.

The fix is the thing your grandmother already knew.

Pick up a pen. Write the thing down. The slower road is the faster one.

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BROGILVY | Copywriting Maximalist

@NYCWritesCopy

23 days ago

lmao.

Matthias Schmidt

@eurofounder

24 days ago

I am still shaking from what I witnessed this morning I was having breakfast with my wife's boyfriend at our favourite cafe in Munich At the next table sat this horrible creature A red-faced, obese American in a Patagonia vest He obnoxiously waved the waiter over for the bill He looked it over, placed a €50 bill and stood up "Excuse me" the waiter shouted towards an American He slowly turned his obese neck around "You left €10 too much" "Nah, that's a tip bro, keep it" he said "We do not accept tips in Germany. It is insulting to workers that get paid a very good wage" "It's just a tip dude" he rudely responded The waiter walked over and placed the €10 directly into the American's hand "I make €8 an hour. I don't need your fucking charity" he hissed at him The whole cafe broke into applause Americans can't understand this - Europe is not for sale

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BROGILVY | Copywriting Maximalist

@NYCWritesCopy

25 days ago

@TrafficBrokerX phew understand.

BROGILVY | Copywriting Maximalist

@NYCWritesCopy

26 days ago

@D_Tarczynski @Keir_Starmer Legendary.

BROGILVY | Copywriting Maximalist

@NYCWritesCopy

27 days ago

@jrouldz I think USAR eventually moons. That's based on gut feeling and hopium lol. (Wish I bought more around $16).

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BROGILVY | Copywriting Maximalist

@NYCWritesCopy

about 1 month ago

Follow me for more EXPLICIT financial advice. (kidding!)

BROGILVY | Copywriting Maximalist

@NYCWritesCopy

6 months ago

My unqualified $.02: We might be in a bubble, but we have a ways to go until it pops. 1. Fed is about to giga-cut 2. Hyperscaler capex spending will continue for quite some time. TLDR: bullish going into 2026