NYU Stern GMA

[NYU Stern GMA @NYUSternGMA]

Giving back time through data analytics - the modern way of helping young families spend their time better together. #loveit @jacksonjey Hey @BoxedWholesale slide in our DM’s if you’re hiring?? #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

A @BoxedWholesale manager was the innovator behind #RethinkPink! We love inclusive campaigns, brands that stand on strong values, and leaders who listen to their employees @jacksonjey #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

Learning about balancing data with intuition, being relevant to the customer with every interaction, and the changing footprint in retail. @jacksonjey #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

Tips on standing out to get into tech:
1. fearless passion
2. gain expertise in the function you’re looking at
3. gain as much experience to better understand the space
4. have a clean & clear narrative
#GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

How intent is redefining the marketing funnel - on our harbessing the power of consumer insights panel @ThinkwithGoogle https://t.co/BgThLT2Sn5 #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

Holy cow @geofframsey !! Fast-paced, dynamic, hilarious; what a way to kick off our #GMAConference18! Incredible insights & of course, lots of #data. Thank you so much Geoff! #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

Key difference with voice is choice - you get a single answer with voice search. Marketers have to occupy #1 in top of mind/search or else they won’t even have a seat at the table. @geofframsey #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

“It’s more about attracting, not distracting the consumer” Don’t try to find a needle in a haystack, use a magnet. @geofframsey #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

Data will only get you halfway there, it’s like looking in a rear view mirror. You need to connect it to consumers through engaging content marketing at the right place, time, and value to drive brand love & sharing. @geofframsey #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

<5% of companies actually can see their customers thru holistic attribution both off & on-line. Crux of the problem is because most companies have their data sets & channels are all silo’d @geofframsey #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

Programmatic buying is shifting towards direct & private exchanges and away from RTB. Ties in well with @GregBuzzFeed’s #DigitalMediaInnovation class! @geofframsey #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

Amazon growing to $5B in ad spending, 144% growth #wow @geofframsey #GMAconference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

Digital ad spending ($111B) > TV ad spending. 70% of that is spent on mobile @geofframsey #mindblown #GMAConference18 #ILikeBigDataAndICannotLAI

[NYU Stern GMA @NYUSternGMA]

Neil Lindsay, Vice President of Global Marketing, Amazon to share insights on how to change the game!

Tickets : https://t.co/96Jum3pjI2

[NYU Stern GMA @NYUSternGMA]

The Panel List is out..
https://t.co/ZgAJzZc4bW

Tickets available to purchase here: https://t.co/96Jum3pjI2

[NYU Stern GMA @NYUSternGMA]

5 days and counting.....
Tickets available here: https://t.co/96Jum3pjI2
#gamechangers
#industrydisruptors
#nyusterngma

[NYU Stern GMA @NYUSternGMA]

This year's conference theme—Gamechangers: Industry-Disruptors Challenging the Status Quo
Tickets available here: https://t.co/96Jum3pjI2

[NYU Stern GMA @NYUSternGMA]

The first EIR features Marcela Manubens, Global VP for Social Impact at Unilever, on Thursday, October 12. https://t.co/ksdUthRTbK

[NYU Stern GMA @NYUSternGMA]

Check out Tiffany Otoya's summer internship recruitment story in our latest blog post! https://t.co/DInOAUqaRn

[NYU Stern GMA @NYUSternGMA]

Check out Charishma Alur's summer internship recruitment story in our latest blog post! https://t.co/RIXTFURAu4