Some of my biggest purchases come from testimonials I've read on X. Authentic conversations is what makes X the most trusted source of information.
Today we're releasing Mentions Boost—a brand new ad product on X. If your brand or account is organically mentioned on X, you can boost the post's reach. And we've designed it in a way that is transparent to users and preserves the authenticity of Timeline.
While I don't work on ads day-to-day, this is one product I was excited to roll up my sleeves on.
Now available for Premium Business accounts—with more updates to come.
We're rolling out a small tweak to boost visibility of your posts to your mutuals (people who you follow back).
We noticed this data was missing from the algo and it made your friends appear less in your replies. This resulted in the reply section feeling more like a battleground with people you don't recognize.
This should also help clusters form around interests more easily, which many people have asked for.