Growth should make a business more capable, not harder to buy from. Added products, processes, approvals and handovers can create uncertainty, delay and effort.
Our latest article explores how B2B buying friction develops.
https://t.co/GNoaBz269T
#B2B#BusinessGrowth
A business can be commercially successful and structurally stretched at the same time.
When decisions, customer issues and delivery problems still return to the same few people, growth is creating dependency rather than capacity.
https://t.co/GvNzlmoeaF
A roadmap date is not a revenue date.
That distinction matters when growth plans depend on new products, active pipeline and optimistic conversion assumptions.
My latest Oak Consult article looks at when growth confidence outruns commercial reality.
Growth confidence is useful, but it needs testing.
A roadmap date is not a revenue date.
A busy pipeline is not guaranteed conversion.
A business case is not forecastable commercial reality.
Our latest article:
https://t.co/MFCUaRQvI5