Novak Djokovic says tennis is endangered at the club level, ‘If we don’t do something about it globally, they’re gonna convert all the tennis clubs into paddle or pickleball’
“In terms of innovation in our sport… other than Slams, we have to figure out how to attract a young audience. Tennis on one hand is in a good place, but at the same time, when we look at Formula 1 for example and what they’ve done in terms of marketing, in terms of growth of the sport, in terms of the races around the world and how popular they are.. I think we need to do a better job on our respective tours. The grand slams are always gonna do well. But I think our tours need to do better. We are lucky to be very historic and a very global sport. But I think one of the studies that was done by PTPA 3 or 4 years ago showed that tennis is the 3rd or 4th most watched sport in the world along with cricket. Number 1 is football or soccer as you call it in the states. Second is basketball. Then it’s tennis and cricket. But tennis is number 9 or 10 on the list of all sports in terms of using its popularity, commercializing or capitalizing on that. I think there’s a huge space for growth. We’re quite fractioned as a sport. There are quite a bit of things for us to collectively look at and try to improve it. We need to grow the number of players that live from this sport. Very rarely do I see in the media that you guys are writing about the fact that you have only 350 to 400 players both men, women, singles, doubles across the board that live from this sport on this planet. That’s deeply concerning for me. Yes, we talk about the grand slam winner wins this or that. The focus is always on the grand prize but what about the base level? We’re still doing a very poor job there… very poor job. Tennis is a very global sport and it’s loved by millions of children that pick up a racquet that wanna play, but we don’t make it accessible. We don’t make it so affordable. Especially in countries like mine that doesn’t have a strong federation, that has Grand Slam or history or big budgets.. so I think collectively we all have to come together or create a new foundation, a corner stone of really what tennis is about.. which is the base level. The club level. Now we have paddle that is growing and emerging. People kind of have fun with it and say ‘Yeah but tennis is tennis. Tennis is the king or queen of all racquet sports.’ That’s true. But on a club level, tennis is endangered. If we don’t do something about it, globally or collectively, paddle, pickleball in the states, they’re gonna convert all the tennis clubs into paddle and pickleball. Because it’s more economical. You have one tennis court… you can build 3 paddle courts on one tennis court. Do the simple math. It’s just much more financially viable for the owner of the club to have those courts. These are some of the things I wanted to share. In the grand scheme of things, we need to address all these challenges and issues. Because they’ve been out there for a while. I don’t think we’ve been addressing it in the proper way.”
(via Wimbledon Press)
The other March Madness: Succession soundtrack + *six* quadruple jumps, including a quad axel, wins the figure skating world championship https://t.co/p1t02ZV0YX
The ITF Tour is truly such a pit from hell. Going from this stage to play a W15 in front of 2 people to earn $200 must be depressing.
And partly why these performances rarely get replicated there the rest of the year when no one's watching.
But hope this time is different!
The new article of the „Court Chronicles” – published on a new website, now also with an English version – is about the financial security of tennis players.
Follow the link: https://t.co/NqUUXA6Ggl
Ons Jabeur says the top 500 players in the world should be able to make a living playing tennis:
“If you know me & you know my personality, I really like to help players. I truly love this sport. I believe the sport deserves much better. Like Novak said, we're the 3rd most watched sport in the world & barely a few players can make a living out of this. It doesn't add up.. when you do the math, it's unbelievable. I see so many players that struggle like I struggled back in the days. For me, such a beautiful sport watched by a lot of people, there should be a lot more money in it. Money to enjoy the sport & not think about ‘How am I going to pay my coach? I need a physio with me..’ We pay mostly everything. That's okay & I believe it's fine. I just feel like maybe the top 500 players should be well paid so they don't have to worry about money or worry about anything else besides enjoying this sport.”
(San Diego Open Press)
Maria Sakkari was 0-4 in WTA 1000 SFs before tonight.
“It might look silly to some people because it might look like I've won the title, but sometimes it's not about winning the tournament. It's just that some moments are very special for every player and today was one of them."
It's been a goodd week, reaching semis and enjoying the fights on the court🤩🦁
Gonna keep working for more🤞
@kirschbaumstringsgermany
@deltahealth.performance
@mohanescuroxana https://t.co/xR7op8BSli
Back to back doubs titles😍🐅💪
Grazie @cristiana_ferrando per una bella settimana!
#25kwinners
@kirschbaumstringsgermany en Jönköping, Sweden https://t.co/wJzfMsQ5SU