Objeto Jogo

Board Game Designer

[Objeto Jogo @ObjetoJogo]

Snowy Peaks, the world's first co-op ladder climbing game, is the first runner-up at the Cardboard Edison Award!

Thank you Suzanne and Chris for this platform.
Thank you judges for the precious feedback.
Thank you to my friend and co-designer @gabtoschi for the partnership!

[Cardboard Edison @CardboardEdison]

We're thrilled to announce THE WINNERS OF THE 2024 CARDBOARD EDISON AWARD!

Winner: Crowded Frontier by Myles Wallace

1st Runner-Up: Snowy Peaks by Yuri Morroni & Gabriel Toschi

2nd Runner-Up: Cart'nage by Loïc Lamy

Details at https://t.co/AA0sHKwEX5

[Objeto Jogo @ObjetoJogo]

Apresentando o protótipo do Snowy Peaks no Diversão Offline 2024!

[Romir Play House @romirsplayhouse]

Saiu o resultado do @CardboardEdison award deste ano, e Snowy Peaks, dos brasileiros @gabtoschi e @ObjetoJogo , ficou com a segunda colocação entre os inúmeros protótipos avaliados pelo júri do prêmio.

https://t.co/w0ZYEpbSun

[Hasan Hasmani @HasmaniHasan]

Designing a great board game is hard.

Generating awareness for that board game is even harder.

You spend years ideating, testing, and refining a game to get to a level that is (hopefully) good.

The issue is that you need that game to reach people's tables at home. And the distribution/marketing part of the value chain will be more expensive than the manufacturing for most companies.

To break it down, these are the major channels and how to think about them.

Word-of-Mouth: This is every publisher's dream. Create a game that is so fun that everyone who plays it wants to tell others about it.

Note: Absurdly hard. Also, need the first 5,000 customers to get the ball rolling.

Mass-Market: Distribute it to major-market retailers and they generate awareness for you, through foot traffic. Usually requires a prior relationship.

With mass-market, you're paying the retailer half the revenue, by selling it to them at 50% off, as the cost of reach/traffic.

Independent Retailers: Small but powerful community-driven channel, that can help market your games locally and spread awareness.

Meta Ads: Push awareness by spending on FB and Instagram. The key here is your unit contribution margin. So essentially:

Unit Contribution Margin:
Revenue - Cost of Goods - Cost per Acquisition (Your Meta cost to get a purchase) - Shipping to Customer

If you can get this to work, one of the most scalable, just keep adding more money to generate more sales until it stops working.

Hard to make this work under $40, which can make games very challenging.

Amazon: You can put it up on the platform, but have to rank for bigger keywords as it's a keyword search driven platform. Extremely difficult and can be very expensive.

Only a few major keywords, and tens of thousands of games competing for those broad keywords.

If your product is already a hit due to other awareness methods, you'll see a ton of sales here. But likely not generating awareness in and of itself.

Organic Social/Tik-Tok: Instagram/FB is hard to get reach these days. TikTok is where all the buzz is for good reason. Can get tons of viral visibility with the right product/right video. Hard to replicate on any other platform.

Free to generate sales, expensive to make videos. High cost/high overhead on the video side with a ton of risk. But if you hit virality, you're not paying a per unit cost so scales very well.

Note: Celebrity/Influencer Partnerships also work here. But it has to be a good product-market fit.

Your own email list: If you had a pre-existing hit game, getting more sales from your own customers by creating consistently great games is always the best/most affordable way of marketing a new game. Create amazing relationships with your fans.

Kickstarter: Generates organic sales via discovery, people like to search and see what's new. Also a public platform, so easier to share than your own website for example, more fun and collaborative. Kickstarter will also push successful products through their own marketing.

The goal is always virality through word-of-mouth but you still need those first 1,000 -5,000 customers to even get there so it's important to think through all of these, and realize that making the game is only the first step.

Now, I'm just patiently waiting on @Nick__Bentley to hurry up and make me another hit game. He keeps telling me that my 2-week deadlines for new games are "insane."

[Cardboard Edison @CardboardEdison]

More Cardboard Edison Award finalist judging! It’s the climbing/mountain-climbing game Snowy Peaks by Yuri Morroni & Gabriel Toschi!

Details at https://t.co/6WlAmdBXXG

[Cardboard Edison @CardboardEdison]

Snowy Peaks by Yuri Morroni & Gabriel Toschi https://t.co/6WlAmdBXXG

[Cardboard Edison @CardboardEdison]

Four more Cardboard Edison Award finalists are here: Caminito, Tokamak, Snowy Peaks, and Comic Book Boom! Info at https://t.co/6WlAmdBXXG

[Objeto Jogo @ObjetoJogo]

https://t.co/5vbWkpuHMf
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